Space comms: why rockets really aren’t the story
Shownotes
Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather than the core marketing message? After all, KFC is about the chicken not the trucks that deliver it.
What are the leadership opportunities in the UK from launch in Scotland and what is the “environmental conscience” behind that endeavour? And how did we end up with kids in St Austell working on global lunar space missions on the back of a famous “failure”?
Join Alice, Jess Ratty from Halo Global and John Harrington UK editor of PR Week, as they confront the introspection of space and figure out better ways of confounding British understatement and amazing a world of would-be investors.
Contributors:
Alice Bunn, President of UKspace
Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn
Jess Ratty, Founder and Leader, Halo Global
John Harrington, UK Editor, PR Week
Key topics covered:
- Communications
- Marketing
- Leadership opportunities
- Saxa Vord launch
- Environment
- Spaceport Cornwall
- Virgin Orbit’s “Start me Up” mission
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