Uncommon’s Nils Leonard: ‘PR should be scared’

Nils Leonard, co-founder of renowned ad agency Uncommon, is a guest on this week’s PRWeek Beyond the Noise podcast episode – speaking alongside Randy Manicks, managing partner of the firm’s PR arm.

The Uncommon leaders discuss how the firm’s PR, Culture & Influence practice – which launched in February – has performed so far.

Leonard discusses how he caused a stir in the PR industry by setting out his ambition to “carve out a new space in a tired category” with the launch of Uncommon’s PR offer.

Speaking with PRWeek UK deputy news editor Evie Barrett, he explains how he believes traditional PR agencies could improve their offer, and reveals the types of briefs that Uncommon’s PR division has worked on so far.

Meanwhile, Manicks, a former managing director at comms agency John Doe, dissects the difference between working at a traditional PR firm versus a creative agency that has expanded into PR.

Elsewhere, the pair argue that more PR agencies should be boosting their own profile with independent projects alongside launching client work.

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