Beyond The Technique Podcast
- Folgen
- 100
- Erscheint
- mehrmals pro Woche
- Letzte Folge
- 12. Nov. 2026
Über den Podcast
Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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0741: Signs You're Slaying Life Right Now
What if you're doing better in life than you realize, but you've been measuring success by the wrong standards? In this episode, Kati Whitledge shares five powerful signs that you're truly thriving, from waking …
Shownotes
What if you're doing better in life than you realize, but you've been measuring success by the wrong standards? In this episode, Kati Whitledge shares five powerful signs that you're truly thriving, from waking up refreshed and attracting unexpected opportunities to building self-trust, bouncing back from setbacks, and letting go of the need for external validation. Discover why real success isn't about having everything go your way, but rather becoming someone who can confidently navigate challenges, embrace their identity, and live according to their values. Whether you're a salon owner, beauty professional, or entrepreneur, this uplifting conversation will challenge you to recognize just how far you've come and celebrate the ways you're already winning in life!
WATCH ON YOUTUBE: https://youtu.be/FEvI_vEc2VM
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0740: Make Each Visit Special
What does it really take to make every guest visit feel special? In this episode, Kati Whitledge sits down with independent hairstylist Brianna Southern to explore how thoughtful consultations, genuine …
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What does it really take to make every guest visit feel special? In this episode, Kati Whitledge sits down with independent hairstylist Brianna Southern to explore how thoughtful consultations, genuine listening, personalized touches, and memorable events can transform the client experience. Brianna shares why being willing to lead as the expert, ask better questions, and even say no when something isn't the right fit can build deeper trust and long-term loyalty. You'll walk away with practical inspiration for creating experiences that feel personal and meaningful—without making them complicated.
WATCH ON YOUTUBE: https://youtu.be/36RP3OpbO34
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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FOLLOW BRIANNA SOUTHERN Website: https://briannasouthern.com Instagram: https://www.instagram.com/the.beautyblueprint
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at http://glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.
0739: Five Ways to Sell Yourself
Selling yourself isn't about being pushy—it's about helping people see the value, experience, and unique perspective you bring to the table. In this episode, Kati shares five powerful ways to sell yourself …
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Selling yourself isn't about being pushy—it's about helping people see the value, experience, and unique perspective you bring to the table. In this episode, Kati shares five powerful ways to sell yourself: prove your track record, lead with unapologetic conviction, embrace vulnerability, stay visible, and position yourself as an authority. Whether you're trying to attract new clients, land an opportunity, grow your business, or simply get someone to say yes, these principles will help you build trust and stand out. You'll walk away encouraged to stop playing small, confidently communicate your value, and consistently put yourself in the rooms where opportunities can find you.
WATCH ON YOUTUBE: https://youtu.be/lukMEkIIp1k
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0738: Unlock Your Team's Performance Potential
How much should we really trust customer feedback when emotions can change from one moment to the next? In this episode, Kati Whitledge sits down with social scientist, and the CCO for European Wax Center …
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How much should we really trust customer feedback when emotions can change from one moment to the next? In this episode, Kati Whitledge sits down with social scientist, and the CCO for European Wax Center, Katie Mullen to explore the complicated relationship between human emotion, consumer behavior, and the feedback people give businesses. Katie shares why a negative rating may reflect far more than the actual customer experience—and why salon, spa, and beauty business owners need greater context before reacting to every piece of feedback. Tune in to learn how understanding the human behind the response can help you evaluate feedback more objectively and make better decisions for your business.
WATCH ON YOUTUBE: https://youtu.be/9JtX_JbGp5s
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
FOLLOW EUROPEAN WAX CENTER Website: https://waxcenter.com Instagram: https://www.instagram.com/europeanwax
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0737: Surviving A Salon Walkout
What do you do when your salon experiences a walkout or another devastating team loss? In this episode, Kati shares one of the biggest lessons she learned through her own salon walkouts: give yourself space to …
Shownotes
What do you do when your salon experiences a walkout or another devastating team loss? In this episode, Kati shares one of the biggest lessons she learned through her own salon walkouts: give yourself space to feel the emotions, but don't stay there—you have to take action. She also explores the important line between being vulnerable with your team and placing an emotional burden on them that isn't theirs to carry. Most importantly, Kati reminds salon owners why relationships with other owners are essential for surviving—and ultimately thriving through—the very best and very hardest seasons of leadership.
WATCH ON YOUTUBE: https://youtu.be/5RzIEVR94EA
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0736: Our Top Industry Threat, with Terra Harvell
The beauty industry is facing a serious threat as rising student-loan defaults expose the gap between cosmetology education and sustainable career success. Kati welcomes back Terra Harvell, founder and CEO of …
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The beauty industry is facing a serious threat as rising student-loan defaults expose the gap between cosmetology education and sustainable career success. Kati welcomes back Terra Harvell, founder and CEO of Harper Ellis Hair Co. and Strata Salon Systems, to explore why business acumen, financial literacy, and proven career pathways must become part of every stylist's education. Terra shares candid advice for emerging stylists and challenges salon owners to build profitable businesses that create lasting wealth and meaningful opportunities for their teams. Tune in to discover why getting into the right rooms, learning from proven leaders, and setting aside your ego could help secure both your future and the future of the beauty industry.
WATCH ON YOUTUBE: https://youtu.be/4DT5lDGkniA
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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FOLLOW TERRA HARVELL Website: https://stratasalonsystems.com Instagram: https://www.instagram.com/theterraharvell
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.
0735: How to Communicate and Lead Rebels
Are you someone who naturally resists structure, expectations, or doing things simply because "that's how it's done"? In this episode, Kati explores how our natural tendencies can become strengths or stumbling …
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Are you someone who naturally resists structure, expectations, or doing things simply because "that's how it's done"? In this episode, Kati explores how our natural tendencies can become strengths or stumbling blocks, especially when independence and rebellion keep us from meeting the standards we've set for ourselves. You'll learn why looking to the proven success of others doesn't mean sacrificing your individuality, and how experimentation can help you discover what actually works for you. Whether you're an entrepreneur, innovator, change agent, or independent thinker, this conversation will challenge you to stay open-minded, try before you dismiss, and make choices that move your career and life forward.
WATCH ON YOUTUBE: https://youtu.be/8Qw9MV4e5EY
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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THE FOUR TENDENCIES: https://www.amazon.com/s?k=the+four+tendencies+by+gretchen+rubin&crid=1NVFCOF61XU81&sprefix=the+four+ten%2Caps%2C280&ref=nb_sb_ss_p13n-expert-pd-ops-ranker_ci_hl-bn-left_1_12
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0734: Four Signs You're Ready for A Salon Mentor
Are you facing the same team challenges, relying on AI for business answers, or feeling exhausted from making every decision alone? Award-winning salon owner and mentor Celene Dupuis reveals four clear signs …
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Are you facing the same team challenges, relying on AI for business answers, or feeling exhausted from making every decision alone? Award-winning salon owner and mentor Celene Dupuis reveals four clear signs that it's time to seek guidance—and why coaching should be the last investment you cut when business gets tough. She and Kati discuss navigating seasons of rebuilding, strengthening salon systems, understanding your finances, and surrounding yourself with people who can help you reach the next level. Tune in for an honest conversation that will help you identify what's holding you back, trust yourself, and take the next right step toward a more profitable and scalable salon.
WATCH ON YOUTUBE: https://youtu.be/qeKE4L8vJWA
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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FOLLOW CELENE DUPUIS Website: https://www.cognitoforms.com/RevampSalonCompany/StrategyCallWithCelene Instagram: https://www.instagram.com/celenedupuis
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0733: Three Ways to Be Less Timid
Courage isn't something you're born with—it's something you build through practice. In this episode, Kati shares three powerful ways to become less timid: take action before you feel confident, intentionally …
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Courage isn't something you're born with—it's something you build through practice. In this episode, Kati shares three powerful ways to become less timid: take action before you feel confident, intentionally increase your tolerance for rejection, and get clear about what you want so you can ask for it directly. Through relatable examples for salon owners, leaders, and hairstylists, you'll learn how courageous action can transform everything from difficult conversations and price increases to rebooking, retail recommendations, and career opportunities. If fear of criticism, embarrassment, or hearing "no" has been holding you back, this episode will inspire you to do it scared and start creating the future you truly want.
WATCH ON YOUTUBE: https://youtu.be/o4MH_FinNvM
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0732: Holiday Marketing Ideas that Work!
Ready to make this holiday season your most profitable one yet? In this festive episode of Beyond the Technique, host Kati Whitledge catches up with marketing guru Kayla Morgan from Imaginal Marketing Group to …
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Ready to make this holiday season your most profitable one yet? In this festive episode of Beyond the Technique, host Kati Whitledge catches up with marketing guru Kayla Morgan from Imaginal Marketing Group to unpack strategies that actually drive revenue for salons and spas. Kayla spills all the insider secrets on how to boost cash flow using high-converting retail bounce-backs, interactive "spin-the-wheel" prize games, pre-booking incentives, and VIP-only gift card promotions that protect your bottom line. She also shares actionable tips on hosting memorable holiday open houses, driving local community give-backs, and leveraging cutting-edge Answer Engine Optimization (AEO) to make sure your gift guides pop up when shoppers ask AI for recommendations.
WATCH ON YOUTUBE: https://youtu.be/-LWd6zZgJJ0
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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FOLLOW IMAGINAL MARKETING GROUP Website: https://imaginalmarketing.com Instagram: https://www.instagram.com/immarketing
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.
0731: Your Past Predicts Your Future
Your future isn't shaped by what you want—it's shaped by the behaviors you repeat today. In this episode, Kati explains how your patterns are more predictive than your plans and why meaningful transformation …
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Your future isn't shaped by what you want—it's shaped by the behaviors you repeat today. In this episode, Kati explains how your patterns are more predictive than your plans and why meaningful transformation requires personal accountability, patience, and consistent action. You'll learn how to interrupt destructive patterns, create "if-then" responses for predictable triggers, and design an environment that supports the person you want to become. Your past may predict your future, but your past starts today—and one new decision can begin changing your entire direction.
WATCH ON YOUTUBE: https://youtu.be/kmyRzFxvrfc
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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JOIN mya! https://joinmya.com
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
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FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0730: Stop Discounting Your Services
Why do so many salon and spa owners discount their services, avoid raising prices, or hesitate to recommend what their clients truly need? Master coach Brigette Sobus returns to reveal how fear, guilt …
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Why do so many salon and spa owners discount their services, avoid raising prices, or hesitate to recommend what their clients truly need? Master coach Brigette Sobus returns to reveal how fear, guilt, people-pleasing, and limiting beliefs can quietly sabotage even the strongest business systems. She shares powerful examples of beauty professionals who increased revenue by addressing the emotional barriers preventing them from confidently selling, leading, and making necessary changes. Tune in to learn why doing the inner work and transforming your relationship with money may be the breakthrough your business needs.
WATCH ON YOUTUBE: https://youtu.be/d_d1J1G2Vik
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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FOLLOW BRIGETTE SOBUS Website: https://powerandjoycoachingacademy.com Instagram: https://www.instagram.com/brigettesobus
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0729: 3 Bad Habits to Eliminate
What if the key to greater freedom in your business is simply asking your team one powerful question? In this episode, Kati Whitledge shares how to stop solving every problem and start encouraging team members …
Shownotes
What if the key to greater freedom in your business is simply asking your team one powerful question? In this episode, Kati Whitledge shares how to stop solving every problem and start encouraging team members to bring forward their own proposed solutions. You'll learn how this leadership habit builds confidence, autonomy, trust, and ownership throughout your organization. When you empower your people to run the show, you create stronger leaders—and finally give yourself room to lead.
WATCH ON YOUTUBE: https://youtu.be/vFNITu0vCOY
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0728: The Vitality Project, with Elizabeth Faye
Beauty industry wellness thought leader Elizabeth Faye joins us to share how her journey through burnout, anxiety, and autoimmune challenges transformed the way she approaches success, leadership, and life. She …
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Beauty industry wellness thought leader Elizabeth Faye joins us to share how her journey through burnout, anxiety, and autoimmune challenges transformed the way she approaches success, leadership, and life. She introduces the Vitality Project, a workplace wellness platform designed to help beauty professionals strengthen their mental, physical, emotional, and spiritual well-being. Discover how salon owners can use education, coaching, personalized insights, and gamified challenges to build healthier cultures, develop stronger leaders, and improve recruitment and retention. This conversation is a powerful reminder that sustainable success begins with caring for yourself and creating an environment where your people can truly thrive.
WATCH ON YOUTUBE: https://youtu.be/DqbODVNeG-U
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
FOLLOW ELIZABETH FAYE Website: https://heyelizabethfaye.com Instagram: https://www.instagram.com/heyelizabethfaye
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at http://glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.
0727: You're Not Special Enough
In today's crowded beauty and wellness market, simply offering great services and earning strong reviews is no longer enough to stand out. Salon, spa, and med spa owners now compete not only with established …
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In today's crowded beauty and wellness market, simply offering great services and earning strong reviews is no longer enough to stand out. Salon, spa, and med spa owners now compete not only with established businesses, but also with savvy independent professionals using AI and modern marketing to attract clients. In this episode, Kati Whitledge reveals three essential elements that strengthen your unique selling proposition and make your business truly memorable. Discover why visibility matters, how differentiation drives growth, and what it takes to get—and keep—more clients.
WATCH ON YOUTUBE: https://youtu.be/U8ocsUEixCI
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0726: Back From a Financial Fallout
What happens when a multimillion-dollar salon appears successful but is quietly borrowing money to cover payroll? Atelier Studio owner Anna Johnson shares how a major expansion, rising overhead, and …
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What happens when a multimillion-dollar salon appears successful but is quietly borrowing money to cover payroll? Atelier Studio owner Anna Johnson shares how a major expansion, rising overhead, and unsustainable staffing costs erased her profits—even while annual revenue remained at $2.6 million. Discover how she used AI-powered financial analysis to restructure compensation, optimize schedules, improve retention, and give her team the accountability they genuinely needed. Anna's remarkable comeback proves that courageous leadership and difficult decisions can transform a struggling business almost overnight.
WATCH ON YOUTUBE: https://youtu.be/BcIPqTZRrYA
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
FOLLOW ATELIER SALON Website: https://ateliersalon.com Instagram: https://www.instagram.com/atelieraveda
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0725: The Salon I'd Choose If I Were Starting Over
If you were starting over in the beauty industry, what would make a salon truly worth choosing? In this episode, Kati Whitledge shares the six qualities she would prioritize, including commission-based earning …
Shownotes
If you were starting over in the beauty industry, what would make a salon truly worth choosing? In this episode, Kati Whitledge shares the six qualities she would prioritize, including commission-based earning potential, ongoing education, an inspiring service menu, quality products, a clean environment, and exceptional communication. She explains why these elements help beauty professionals grow their careers while feeling seen, supported, and connected to their salon's culture. Whether you're searching for your next salon home or hoping to attract outstanding talent, this conversation will help you recognize—and create—a workplace where people can thrive.
WATCH ON YOUTUBE: https://youtu.be/RWzIEu0m7Bs
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0724: Winning at Adaptation, with Rachel Gower
What does it take to build a salon business that can withstand change, team turnover, and unexpected challenges? Rachel Gower, president and CEO of Houston's award-winning salon The Upper Hand, shares how …
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What does it take to build a salon business that can withstand change, team turnover, and unexpected challenges? Rachel Gower, president and CEO of Houston's award-winning salon The Upper Hand, shares how consistent recruiting, a strong apprenticeship program, and strategic marketing have fueled decades of success. She reveals why salon owners must continually evaluate what's working, release what isn't, and create systems that keep the business moving forward when employees or circumstances change. Tune in for an inspiring conversation about resilience, adaptation, and the determination to never give up.
WATCH ON YOUTUBE: https://youtu.be/u4_IFRfdkF0
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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FOLLOW RACHEL GOWER Website: https://theupperhand.com Instagram: https://www.instagram.com/rachel.gower
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at http://glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.
0723: It's Never Too Late to Change Your Standards and Set New Goals
You don't have to wait for a new year to reevaluate your life, raise your standards, and pursue meaningful new goals. In this episode, Kati explores seven key areas of well-being—financial, career, family …
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You don't have to wait for a new year to reevaluate your life, raise your standards, and pursue meaningful new goals. In this episode, Kati explores seven key areas of well-being—financial, career, family, social, physical, intellectual, and spiritual—and explains how to determine which deserve your greatest focus in this season. Drawing from her personal transformation, she shares why lasting change requires burning the ships, establishing nonnegotiable routines, eliminating distractions, and intentionally choosing what to say yes and no to. You'll be encouraged to envision the person you want to become, turn that vision into an actionable plan, and confidently go all in—one intentional step at a time.
WATCH ON YOUTUBE: https://youtu.be/XnPah8KgkW8
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com/
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0722: Creating Space to Be Sugared and Bronzed
What began as a side hustle in a Santa Monica apartment has grown into SUGARED + BRONZED, a nationally recognized beauty brand with 50 corporate-owned locations. Co-founder and president Courtney Claghorn …
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What began as a side hustle in a Santa Monica apartment has grown into SUGARED + BRONZED, a nationally recognized beauty brand with 50 corporate-owned locations. Co-founder and president Courtney Claghorn shares how an unwavering focus on client comfort, strategic locations, intentional hiring, and disciplined spending helped turn a simple solution into a scalable business. She also reveals what salon and spa owners should consider before expanding, from market demographics and operational capacity to real estate, construction, funding, and potential cannibalization. Tune in for an honest, inspiring look at thoughtful growth—and the small decisions that can make a major difference in your bottom line.
WATCH ON YOUTUBE: https://youtu.be/K_H_GrALKtY
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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FOLLOW SUGARED + BRONZED Website: https://sugaredandbronzed.com Instagram: https://www.instagram.com/sugaredandbronzed
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FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0721: What Stylists Need to Do When they Start Behind-The-Chair
Building a successful beauty career starts with putting in the time, gaining experience, and making yourself available when clients need you most. In this episode, Kati shares why new stylists and service …
Shownotes
Building a successful beauty career starts with putting in the time, gaining experience, and making yourself available when clients need you most. In this episode, Kati shares why new stylists and service providers should embrace model calls, volunteer opportunities, advanced education, networking, and consistent social media marketing. You'll learn how repetition strengthens your craft, relationships create unexpected opportunities, and early effort can lead to greater freedom later in your career. Tune in to discover the practical steps you can take now to build a loyal clientele and create a sustainable, long-term career in the beauty industry.
WATCH ON YOUTUBE: https://youtu.be/3GO5ltCfCXo
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
0720: Manage Your Team More Efficiently
Managing your salon team shouldn't require juggling group texts, emails, social media, and multiple apps. In this episode, Kati welcomes Salon Symphony founder Antonio Stanley to share how his all-in-one …
Shownotes
Managing your salon team shouldn't require juggling group texts, emails, social media, and multiple apps. In this episode, Kati welcomes Salon Symphony founder Antonio Stanley to share how his all-in-one platform brings team communication, training, events, goals, tasks, resources, onboarding, and more into one organized space. Discover how leading salon brands are using technology to strengthen communication, simplify operations, improve recruiting, and keep everyone on the same page as they grow. If you're ready to eliminate communication chaos and manage your team more efficiently, this conversation will inspire you to embrace a smarter way of working.
WATCH ON YOUTUBE: https://youtu.be/YgQukbtY6dc
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
FOLLOW SALON SYMPHONY Website: https://salonsymphonysoftware.com Instagram: https://www.instagram.com/salonsymphonyapp
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS Earn more and get your time back with GlossGenius. Use code BEYOND at glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan.
0719: Pressure Is A Privilege Until It Isn't
Pressure can sharpen your focus, strengthen your performance, and inspire growth—but when it becomes constant, it can threaten your health, relationships, and leadership. In this episode, Kati shares lessons …
Shownotes
Pressure can sharpen your focus, strengthen your performance, and inspire growth—but when it becomes constant, it can threaten your health, relationships, and leadership. In this episode, Kati shares lessons from her own transition out of salon ownership while exploring how anxiety, stress, fear, overwhelm, and pressure affect salon and spa leaders. You'll learn why pressure paired with adequate resources creates a healthy challenge, while pressure without enough preparation, recovery, support, or time becomes a threat. Walk away with a practical framework for recognizing your limits, regulating your response, asking for help, and taking the next best step.
WATCH ON YOUTUBE: https://youtu.be/tREATyLhs_M
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique mya Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS Join the PBA: https://www.probeauty.org
0718: Get this Conversation Right
AI is transforming the front desk, and salon and spa owners can now deliver immediate, personalized support without overwhelming their teams. In this episode, conversation designer Jyoti Iyer introduces Brook …
Shownotes
AI is transforming the front desk, and salon and spa owners can now deliver immediate, personalized support without overwhelming their teams. In this episode, conversation designer Jyoti Iyer introduces Brook, a virtual assistant that manages calls, texts, website chats, appointment bookings, and client requests—even after hours. Discover how the right AI can eliminate voicemail, prevent missed opportunities, reduce booking friction, and provide measurable insight into your return on investment. You'll also learn what to look for when choosing an AI platform and how this technology can create a calmer team, a smoother guest experience, and a more efficient business.
WATCH ON YOUTUBE: https://youtu.be/XA_t0we7O4o
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com
FOLLOW BROOK Website: https://www.iambrook.com Instagram: https://www.instagram.com/brookbyrozie
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique mya Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to http://eventbrite.com/e/roadmap-to-salon-success-an-in-person-masterclass-for-salon-owners-tickets-1990691675389 Join the PBA: https://www.probeauty.org
0717: Your Weaknesses are Strengths Abused
Your greatest weakness may actually be one of your greatest strengths—simply overused, misused, or applied in the wrong context. In this episode, Kati explores how qualities like communication, confidence …
Shownotes
Your greatest weakness may actually be one of your greatest strengths—simply overused, misused, or applied in the wrong context. In this episode, Kati explores how qualities like communication, confidence, loyalty, optimism, decisiveness, and adaptability can create powerful results but also damage trust and relationships when left unchecked. You'll learn a practical four-step process to name, notice, neutralize, and redirect these behaviors with greater self-awareness and emotional intelligence. Whether you lead a salon, spa, med spa, or simply want to grow personally and professionally, this conversation will help you steward your strengths wisely and become the best version of yourself.
WATCH ON YOUTUBE: https://youtu.be/iRJ4sjLchWk
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com/
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique mya Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS Join the PBA: https://www.probeauty.org
0716: Stay Humble, Thirsty, and Strong!
In this inspiring episode, Kati sits down with salon owner and educator Kelley Martell to explore her 22-year journey of creativity, resilience, and continual growth in the beauty industry. Kelley shares why …
Shownotes
In this inspiring episode, Kati sits down with salon owner and educator Kelley Martell to explore her 22-year journey of creativity, resilience, and continual growth in the beauty industry. Kelley shares why salon owners must remain humble, stay present with their teams, and recognize the talent and fresh perspectives emerging from today's newest hairstylists. She also encourages beauty professionals to pursue education, overcome imposter syndrome, embrace opportunities, and remember that success reflects the effort invested in mastering their craft. From navigating serious health challenges to making bold business pivots, Kelley's story is a powerful reminder that setbacks can become opportunities to regroup, evolve, and move forward stronger.
WATCH ON YOUTUBE: https://youtu.be/pdJO4aOhBgU
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com/
FOLLOW Website: https://www.facebook.com/somethingfiercellc Instagram: https://www.instagram.com/somethingfiercehair
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS GlossGenius: Earn more and get your time back with GlossGenius. Use code BEYOND at http://glossgenius.com/beyondthetechnique for 50% off your first two months of a premium plan. Join PBA: https://www.probeauty.org
0715: Focus on What's Right
Your brain is wired to notice problems, but constantly focusing on what's wrong can stall progress, exhaust leaders, and create a fearful salon or spa culture. In this episode, Kati explores the difference …
Shownotes
Your brain is wired to notice problems, but constantly focusing on what's wrong can stall progress, exhaust leaders, and create a fearful salon or spa culture. In this episode, Kati explores the difference between pessimism, blind optimism, and realistic optimism—and shares how effective leaders face the facts, focus on what they can control, and believe improvement is possible. You'll learn how to interrupt negative thought patterns, recognize harmful "absolute language," celebrate meaningful wins, and expect solution-minded leadership from your team. Walk away with practical questions that will help you address challenges without allowing them to overshadow everything that's already going right.
WATCH ON YOUTUBE: https://youtu.be/PxfsZWjw36k
GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY: JOIN mya! https://joinmya.com/
LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS Join the PBA: https://www.probeauty.org
0714: Which Enneagram Are You?
What if understanding why you lead the way you do could transform how you connect with your team? Certified Enneagram coach and salon owner Jennifer Culverhouse reveals how the Enneagram goes beyond …
Shownotes
What if understanding why you lead the way you do could transform how you connect with your team? Certified Enneagram coach and salon owner Jennifer Culverhouse reveals how the Enneagram goes beyond surface-level behaviors to uncover the motivations, strengths, fears, and patterns driving each of us. Discover how greater self-awareness can help salon and spa owners navigate conflict, appreciate different personalities, and recognize when their greatest strengths become leadership blind spots. You'll walk away encouraged to move beyond autopilot, lead with conscious intention, and view the people who challenge you as opportunities for growth.
WATCH ON YOUTUBE: https://youtu.be/A0FaH65dM4k
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
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JOIN mya! https://joinmya.com
FOLLOW JENNIFER CULVERHOUSE
Website: https://myportal.summitsalon.com/course/enneagram-series-jennifer-culverhouse
Instagram: https://www.instagram.com/jennifer_enneagram_guide
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS
In-Person Masterclass for Salon Owners: Register now to take advantage of the early bird savings! Go to http://eventbrite.com/e/roadmap-to-salon-success-an-in-person-masterclass-for-salon-owners-tickets-1990691675389
Join the PBA: https://www.probeauty.org
0713: Be The Hero's Guide
The most effective salon and spa leaders don't need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower …
Shownotes
The most effective salon and spa leaders don't need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower their leaders, leaders can develop their teams, and service providers can help clients become the heroes of their own stories. Discover why empathy and authority are essential to effective guidance—and how micromanaging, rescuing, and seeking recognition can limit both your people and your business. If you're ready to create more leaders, release control, and build a company that can thrive without you solving every problem, this episode is for you.
WATCH ON YOUTUBE: https://youtu.be/urJB-PvMt9E
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! joinmya.com
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS
Join the PBA: https://www.probeauty.org
712: The Ultimate Business Upgrade
The most effective salon and spa leaders don't need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower …
Shownotes
The most effective salon and spa leaders don't need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower their leaders, leaders can develop their teams, and service providers can help clients become the heroes of their own stories. Discover why empathy and authority are essential to effective guidance—and how micromanaging, rescuing, and seeking recognition can limit both your people and your business. If you're ready to create more leaders, release control, and build a company that can thrive without you solving every problem, this episode is for you.
WATCH ON YOUTUBE: https://youtu.be/urJB-PvMt9E
GET MY BOOK!
From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book
POWERED BY:
JOIN mya! joinmya.com
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: https://www.best365labs.com/?ref=tojxxlga
SPONSORS
Join the PBA: https://www.probeauty.org/
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