The Diamond Industry’s Battle for Your Ring Finger

Are “natural” diamonds still worth it if you can get a near-identical alternative for a fraction of the cost? With a boost from celebrities like Sarah Jessica Parker, lab-grown competitors could be coming for the crown.

On today’s Big Take podcast, guest host Stacey Vanek Smith talks to industry insiders and De Beers Group CEO Al Cook about what $12 half-carat earrings could mean for the luxury business’ future and how the old guard is pushing back. 

Read more: The Diamond Industry’s Old Guard Wants You to Buy ‘Natural’

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Host: Stacey Vanek Smith; Guests: Al Cook, Edahn Golan, Adelle Archer; Produced by Julia Press; Edited by Aaron Edwards; Engineering by Sean Carter.

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