Why Your Podcast Stats Don't Add Up (And What Metrics Actually Matter)

This week, we’re sorting through the mess of podcast metrics across YouTube, Spotify, and Apple Podcasts to figure out what those numbers actually tell you about your audience.

We discuss why combining stats from different platforms can be misleading, how Buzzsprout counts video downloads, and why a video play doesn’t necessarily mean someone is watching. Plus, we share where to look for more useful feedback, from listener retention graphs to messages from actual humans.

Also in this episode:
• Buzzsprout’s new mobile soundbites with editable captions and customizable achievement sharing
• How to find the hidden Buzzsprout logo Easter egg
• Listener tips for finding podcast guests and a father-daughter Columbo podcast that made our day

Contact Buzzcast

• Send us Fan Mail
• Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

Thanks for listening and Keep Podcasting!