Where People Find New Podcasts

Where do listeners actually find new podcasts? We're breaking down the biggest ways people discover new shows today, from podcast apps and search to word of mouth, social sharing, and AI-driven discovery.

We also talk about why being easy to recommend matters more than ever, how podcast titles and transcripts can improve discoverability, and why trying to be everywhere online is usually the fastest path to burnout.

In this episode:

• What Alban learned from editing a full episode himself in CapCut
• Why podcast apps are still one of the biggest discovery channels
• How search inside podcast apps helps listeners find specific episodes
• Why word of mouth now includes social shares, guesting, and promo swaps
• What makes a podcast easy for listeners to recommend
• How transcripts can help with search and AI-powered podcast discovery
• Why social media works better when you focus on one or two platforms
• Listener reactions to new voicemail, Fan Mail, and chapter marker tools
• A surprisingly practical answer to “what happens to my podcast when I die?”

Contact Buzzcast

• Send us Fan Mail
• Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

Thanks for listening and Keep Podcasting!