Episode 94 — Customer Analysis: Identifying Users and Needs

This episode explores how agile teams perform customer analysis to ensure products address the right problems. Learners examine techniques such as interviews, personas, and journey mapping to identify user groups and their needs. The session emphasizes that customer analysis is not a one-time task but an ongoing process as markets and users evolve.

Examples highlight PMI exam scenarios where teams lack clarity about customer needs, leading to misaligned delivery. The correct solution involves investing in analysis to ground decisions in evidence. By mastering customer analysis, agile teams align increments with real value. Produced by BareMetalCyber.com.