You’ve Been Lied to About Food

Why do we crave certain foods… even when we know they don’t make us feel good? In this eye-opening conversation, Sophie Morris shares how a life-changing illness at 16 shaped her relationship with health — and led her to expose what’s really happening inside our food system. We explore ultra- processed foods, behaviour change, food marketing psychology and why awareness is the first step to better physical and mental health.

This episode covers:

• How food affects mood, energy and mental health
• The psychology behind cravings and “addictive” foods
• The real problem with ultra-processed foods
• Why reading ingredients changes behaviour
• The truth about food labels & marketing claims
• Empowerment vs fear around nutrition
• Small habit changes that actually stick

This conversation is about more than food — it’s about empowerment, self-awareness, and how small changes can create massive transformation.

Connect with Sophie

Connect with Brian

⬛ Get ⁠FREE access to Brian’s online courses⁠

⬛ Buy Brian’s memoir, ⁠Bonus Time⁠

⬛ Follow Brian on ⁠Instagram ⁠

⬛ Follow Brian on ⁠LinkedIn⁠

Sponsors: Founded by the Fabulous Pharmacist, Laura Dowling, I'm delighted to partner with Fabuwellness, a company dedicated to empowering your health with science-led, nature-inspired supplements.

We're also delighted to continue our partnership with ⁠⁠The Kyne Foundation⁠, with whom I'm closely collaborating on a special project that aligns with our joint mission to nurture youth well-being in Ireland.

Chapters

00:00 — The story that changed Sophie’s life forever
01:10 — Diagnosed at 16: the illness that reshaped her future
05:30 — Rebuilding confidence after identity collapse
07:45 — Launching a business during economic chaos
12:30 — Failure, shame and learning to keep going
18:00 — The social media explosion no one expected
23:00 — Why millions connect with her message
28:30 — The truth about ultra-processed foods
33:30 — Sponsor message
36:00 — Why awareness alone doesn’t change behaviour
44:00 — Handling trolls, backlash & online pressure
52:00 — The psychology behind food addiction
58:00 — Why local producers matter more than you think
1:04:50 — The biggest mistake people make about food
1:11:00 — Simple daily swaps that actually work
1:14:00 — Gratitude, perspective & what really matters

Keywords: Ultra-processed foods, food psychology, nutrition behaviour change, mental health and diet, food addiction science, healthy habits that stick, ingredient labels explained, sustainable eating habits, energy and diet connection