AI transforms physical security from cost centre to business enabler

Genetec's Lee Shelford says AI and cloud are giving security teams faster investigations while turning physical security systems into tools for broader business operations. Organisations should stop treating AI as a box-ticking exercise and focus on where it can deliver measurable operational gains, according to Genetec's Lee Shelford.

Speaking on the Cyber Uncut podcast with David Hollingworth, Shelford says AI-powered video analytics can cut investigations from hours to minutes, allowing operators to find people, vehicles, objects, and behaviours using natural-language searches and respond while incidents are still unfolding.

Shelford urges organisations to look beyond traditional surveillance, with Genetec combining video, access control, vehicle recognition, communications, and IoT data through a single interface. The technology can also support use cases beyond security, including bushfire detection, remote monitoring, car park management, and improving the movement of people and vehicles through airports and shopping centres.

According to Shelford, remote management can eliminate the need for onsite upgrades and configuration, while AI can reduce the manual tuning previously required as conditions change. But cyber security must remain central, with Genetec having pursued Australian requirements, including IRAP assessment and Essential Eight alignment. Enjoy, The Cyber Uncut team