Martina Flor Live at DesignThinkers

Martina Flor is an award winning lettering designer, author, TEDx speaker and educator who helps designers develop expertise and creative voice so their work is impossible to ignore. Originally from Argentina, she moved to Berlin in 2010 where she founded her independent studio specializing in lettering, typography and custom letterforms. Over the past fifteen years she's collaborated with global brands including Adobe, Vanity Fair and Mercedes-Benz and spoken on stages around the world.

Through her books, online programs, workshops and educational resources, more than a hundred thousand designers have used Martina's teaching to sharpen their visual judgement, master lettering and typography and build expertise that sets their work apart.

Her DesignThinker's keynote was called The Art of Seeing: How Letter Design Changes the way You See the World, it explored how creativity begins with seeing what others overlook.

In this conversation, we're gonna talk about how she got her start in lettering, how she approaches teaching, how she built her online presence and what it means to observe before you start creating.

Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.