Brandon Jacoby - Seeing Taste vs. Creating Taste as a designer

Capital, early Cash App, and most recently, X, all have one designer in common — [Brandon Jacoby](https://x.com/JacobyBrandon).

In this episode Brandon is talking about how he’s combining his years of experience designing with fresh, high-functioning teams and is now launching an all-new independent practice to help founders push past good enough.

He shares some really interesting thoughts on taste, being creative with AI, and how to thrive in a 0->1 environment.

Some highlights:

- The types of designer who get most amplified by AI

- What it takes to thrive while designing a 0→1 experience

- How Brandon is positioning himself as a new independent

- The difference between "seeing taste" and "creating taste"

- What Nikita (X Head of Product) taught Brandon about onboarding

- + a lot more

- John Lasseter (Pixar director) quote - https://www.youtube.com/watch?v=uFbOOjAC_Fg

- Tolan app (mentioned as example of creative onboarding) - https://www.tolans.com/

- Owen Jennings at Block (Brandon’s mentor for 4 years) - https://www.linkedin.com/in/owenbrittonjennings/

- Nikita (former Head of Product at X) - https://x.com/nikitabier