How MICHELIN Mobility Intelligence Helps Governments Turn Data Into Safer Roads

This final episode in our MOVE Monday series features Chris Stokes, UK Country Manager at MICHELIN Mobility Intelligence, whose purpose is to provide customers, fleets and governments with actionable data that helps them make the right decisions. While many people associate MICHELIN with tyres, Chris explains how MICHELIN Mobility Intelligence is helping organisations understand how road users interact with the built environment. By analysing events such as harsh braking, rapid acceleration and corrective manoeuvres, the team can identify high-risk locations, highlight potential safety issues and support evidence-based decision making.

The conversation explores one of the biggest challenges facing mobility today: turning data into action. Chris argues that collecting information is only the first step. The real value comes from making data both actionable and defendable, enabling governments, fleets and transport providers to invest in the right interventions with confidence. The discussion also looks at the future of road safety, connected mobility and navigation services, including a compelling vision where drivers can choose not only the fastest or most economical route, but the safest route as well.

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