How to Expose a Liar — From Sales Objections to a Cheating Wife

This episode was sponsored by Cardiff & S.O.S Dojo

LightSpeed VT: https://www.lightspeedvt.com/

Dropping Bombs Podcast: https://www.droppingbombs.com/

Today's Dropping Bombs episode features Joe Marcoux, the Sales Sensei who opened his first store at 20, grew Fitness Depot from seven locations to 38 in 18 months, and now trains sales teams through his S.O.S. Dojo.

Joe breaks down why buyers lie, how to expose a fake objection with one question, and why "I need to talk to my wife" is rarely the real reason. He also shares how he discovered his best friend, the godfather to his daughter, was sleeping with his wife.

Most deals aren't lost to price. They're lost to lies nobody questions, and Joe shows you exactly how to catch them.

🔗 Connect with Joe

Instagram: https://www.instagram.com/realjoemarcoux

YouTube: https://www.youtube.com/@joemarcoux

✅ Additional Resources

Joe Marcoux (S.O.S. Dojo, free month offer): https://www.joemarcoux.com

Boutique Thinking in a Big Box World (Joe's book): https://www.thriftbooks.com/w/boutique-thinking-in-a-big-box-world-a-caffeinated-instruction-manual-for-open-minded-sales-enthusiasts_joe-marcoux/2791044/

The 5 Love Languages (book Joe recommends): https://5lovelanguages.com

Watch the full-length video version of any Dropping Bombs episode here on YouTube.

Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.

LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:

https://www.lightspeedvt.com/

Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://ourreward.store/collections/brad-lea/the-hard-way

This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.

Closer School: https://www.closerschool.com/