How a Transparency Slip Sparked a PR Firestorm

In this episode of Embracing Marketing Mistakes, Chris Pharo CEO from 72 Point talks through the controversy that erupted after critics on social media challenged the term guaranteed coverage.

What began as a few confused comments quickly grew into a public discussion about ethics, transparency and how PR teams work behind the scenes. Chris explains how two members of his team were unexpectedly named online, why the situation became so stressful for everyone involved, and how a lack of clarity around their processes helped fuel the reaction. He also shares the steps 72 Point took in response, including bringing in industry expert Stuart Bruce to carry out a six-week review of their methods.

The findings surprised many people and led to important changes in how the company communicates its approach. This episode offers valuable lessons on communication, expectation setting and how to respond when a story takes on a life of its own.

Click on this link to listen to the full episode.

Do you have a F*ck up to share?

Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈

Subscribe to our newsletter
The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈

Follow Chris:
X, TikTok, LinkedIn

Follow Will:
LinkedIn

Follow The Show:
TikTok, YouTube