The 1980s Bubblegum Wars

VHS and Beta weren't the only ones trying to capture our loyalty in the 1980s; the same thing was happening in the world of... bubblegum.

Heading into the 80s, bubblegum -- an industry that didn't even really exist five years earlier -- turned into a full-on battleground. The target? Kids everywhere...

But now, led by the Big Three bubblegum brands, variety stores everywhere were about to get filled with many competitors -- all looking for their piece of the market.

From companies that went back more than a hundred years, to new players with origins in baseball dugouts, the 1980s Bubblegum Wars came about at the perfect time, as bold flavors, ads, and Saturday morning cartoons made simple bubblegum a billion-dollar industry.

• Check out new episodes early and ad-free: Patreon.com/80s