John Lee: Do This to Turn Your Content Into Income

What if your best-performing creator wasn't you? John Lee built an AI character in under five minutes. His audience knew it was AI and said they didn't care, "because the information's good." That video got 1.2 million views and 4,000 leads.

John is an entrepreneur, investor and New York Times bestselling author of Money Unlocked. In this conversation he gives Vishen Lakhiani every step of his AI Avatar Funnel: how he builds avatars from proven hooks rather than AI-written scripts, which videos earn ad spend, the hybrid webinar he runs every week, and the product ladder that takes a viewer from a free masterclass to a $125,000 programme.

If you create content and want it to pay you back, this is the blueprint.

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