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Memory Explained: Why We Forget & How to Make It Sharper | Nikolay Kukushkin | FO571 Raj Shamani

06.10.2026 · 2 Std. 31 Min.

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Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are her personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video.



Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.



(00:00) - Intro
(03:58) - Who Is Nikolay Kukushkin?
(06:26) - How Your Brain Changes Every Time You Learn
(14:28) - Can You Train Your Brain to Remember the Right Things?
(23:27) - The Memory Palace & Why We Forget
(33:25) - Why Trying to Forget Something Can Make It Worse
(39:45) - How Much of Your Personality Can You Actually Change?
(46:27) - Why Sleep Matters for Memory & Learning
(52:35) - Why You Remember Some Things for Longer Than Others
(1:01:21) - Why Your Brain Wants to Be Right Even When You're Wrong
(1:18:02) - Why Your Brain Is Never Satisfied
(1:22:07) - How Smells & Songs Trigger Powerful Memories
(1:30:42) - Why You Can't Remember Being a Baby
(1:44:27) - Why You'll Never Feel Completely Satisfied With Life
(1:59:37) - Anxiety, Jealousy & Other Flaws That Come From Evolution
(2:03:34) - What Is Memory, Really?
(2:08:22) - What Actually Changes the Human Brain?
(2:13:13) - Can You Rewire Your Brain by Doing Unexpected Things?
(2:27:01) - The One Piece of Advice Nobody Should Follow
(2:29:19) - The Personal Cost of Becoming a Memory Scientist
(2:30:25) - Outro



In today's episode, we sit down with Nikolay Kukushkin — Neuroscientist, Author & Teacher — a memory scientist who calls himself a "molecular philosopher" and studies how molecules and cells create memory, motivation and consciousness.




Follow Nikolay Kukushkin here:

Instagram: https://www.instagram.com/niko_kukushkin/X: https://x.com/niko_kukushkin/LinkedIn: https://www.linkedin.com/in/nikolay-kukushkin-45a71032a/

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Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.



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