Dylan Babbs: Fractal Speed

Are speed and quality really at odds?

Dylan Babbs is the CTO and cofounder of Profound, the agentic marketing platform that helps brands track and improve how they show up in AI search and LLMs. The day after a live conversation at South Park Commons in New York where Profound got its start, he and Soleio sat down for a deeper dive on the design ethos driving the company’s success.

In Part 2 of this two-part conversation, Dylan explains what fractal speed actually means, why it took a year to hire Profound’s first product designers, and how his team collapses prototypes from two weeks to two hours.

He also gets into building the world’s best marketing harness, why you shouldn’t vibe-code your payroll, how Profound took over every ad slot in Union Square in less than a month, and the advice he has for anyone anxious about AI: “Do more with more.”

If you missed Part 1, LIVE from SPC, start there: https://sole.io/S3E04Ly

00:00 There’s No Moat
00:36 Back at South Park Commons
04:18 Fractal Speed: Fast and Good at Once
06:34 Taking a Year to Hire Design
11:47 The Marketing Harness
15:55 Two Weeks Down to Two Hours
21:38 Don’t Vibe Code Your Payroll
25:32 You Have to Be Different
31:10 Do More With More
33:22 Just Go Post
36:34 Union Square Domination
41:44 Growing Up in the Bay
46:50 Have Fun While Doing It

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First of Kind @firstofkind

S3:E04 Dylan Babbs: Fractal Speed

featuring Dylan Babbs https://x.com/dbabbs

hosted by Soleio https://x.com/soleio @soleio

coproduced with Room 3 https://room3nyc.com @room3nyc

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