First Things THRST
- Folgen
- 151
- Erscheint
- wöchentlich
- Letzte Folge
- 9. Nov. 2026
Über den Podcast
‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.
Folgen 151
E152 - Neurophysiologist: How to Train Your Brain to Be Disgustingly Sharp
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/
Louisa Nicola is a neurophysiologist who breaks down why zone two training creates the most profound brain changes, why resistance training (especially legs) builds a bigger brain on an MRI, and why most people are wasting time with peptides instead of fixing sleep and nutrition first.
» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10
10% off with code MIKE10
00:00 Introduction
02:00 The science of exercise and brain health
07:03 Measuring fitness and understanding VO2 max
18:08 Resistance training as a longevity tool
24:05 Optimising workouts with mind-muscle connection
31:42 The role of music in athletic performance
38:53 Debunking creatine myths and benefits
49:32 Navigating the risks of unapproved peptides
57:57 The impact of GLP-1s and weight loss drugs
1:02:18 Genetic risks and testing for Alzheimer's disease
1:07:02 Managing sleep disruption and racing thoughts
1:17:49 Training sustained attention and focus
1:23:14 Separating myth from reality on multitasking
1:26:53 Upbringing, resilience, and high performance
1:32:56 Belief, science, and the human body
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» My clothing brand, THRST - https://thrstofficial.com
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10% off with code MIKE10
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» Follow Louisa
Instagram: https://www.instagram.com/louisanicola_/?hl=en
The Brain Code: https://go.neuroathletics.com.au/brain-code
E151 - Hypnotherapist: The 10 Beliefs Controlling Your Life Without You Knowing
Jim Curtis spent 25 years building major health media companies like WebMD before realising conscious knowledge only gets you halfway. He breaks down why willpower and motivation are temporary until you …
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Jim Curtis spent 25 years building major health media companies like WebMD before realising conscious knowledge only gets you halfway. He breaks down why willpower and motivation are temporary until you reprogram your subconscious beliefs, how your identity determines your reality, and what's actually holding you back from the life you want.
We also cover the real difference between actual hypnotherapy and the fake billionaire hypnotists selling quick fixes on social media.
The Book of Possibility (US): https://www.simonandschuster.com/books/The-Book-of-Possibility/Jim-Curtis/9781668246498
The Book of Possibility (UK): https://www.simonandschuster.co.uk/books/The-Book-of-Possibility/Jim-Curtis/9781398569232
Website: jimcurtiscoaching.com
00:00 Introduction
03:25 Jim introduces his wellness entrepreneurship journey
06:10 Transition from Wall Street trader to WebMD executive
12:26 Experience with a neurologist and placebo effects
20:19 Navigating the subconscious mind to enhance performance
28:04 Can you truly have it all in life?
35:18 Understanding desires and letting go of material attachment
40:02 The evolution of self-awareness and relationships
45:08 Balancing ambition with enjoyment of present life
50:15 Overcoming limiting beliefs and the quest for freedom
55:00 The interconnectedness of spirituality and personal success
1:00:15 Addressing subconscious issues in relationships
1:05:42 Navigating choice and commitment in partnerships
1:10:42 Embracing spirituality and trusting personal journey» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10
10% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
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» Follow Jim
Instagram: https://www.instagram.com/jimcurtis1/?hl=en
Website: jimcurtiscoaching.comE150 - The Psychology of The 'Nice Guy' Who Always Loses Mercedes Coffman
Mercedes Coffman is a marriage and family therapist who's noticed everyone's making the same mistake with dating, confusing intensity with compatibility.She breaks down what chemistry actually tells you …
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Mercedes Coffman is a marriage and family therapist who's noticed everyone's making the same mistake with dating, confusing intensity with compatibility.
She breaks down what chemistry actually tells you (nothing about long-term potential), the nervous system's role in partner selection, and why your past trauma is attracted to familiar dysfunction. Also covers how men and women assess partners differently, and what actually needs to happen before you decide someone is your person.
00:00 Introduction
02:03 Modern dating challenges with instant gratification
06:00 Personal experiences with dating apps and challenges
12:00 Therapy's role in understanding relationship patterns
18:09 Chemistry vs compatibility in relationships
24:41 The importance of patience in dating
30:25 Differences in dating cultures across regions
36:09 Dating app experiences and their varied impacts
42:56 Vulnerability and emotional risks in relationships
50:08 Oversharing vs fostering emotional safety
57:23 The concept of cheating and its nuances
1:04:31 Long-distance relationships: benefits and challenges
1:11:08 The issue with "nice guys" in modern dating
1:17:09 Financial stability's role in pursuing relationships
1:31:55 Can relationships survive infidelity?» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10
10% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
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» Follow Mercedes
Instagram: https://www.instagram.com/mercedescoffmantherapy/?hl=en
Website: https://www.mercedescoffmantherapy.com/E149 - Rewire Your Mind For Success: The Psychology of the Top 1% Performers | Michael Gervais
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Michael Gervais spent 25 years coaching world-class athletes and discovered that fear of other people's opinions is more powerful than most realise it is.
He explains why our brains are still running prehistoric programming and why the best in the world treat psychology like a separate skill to train, not a weakness. The uncomfortable truth about entrepreneurship and growth, it requires tolerating cold air on your skin, and most people retreat the moment it hurts.
00:00 Introduction
04:20 Personal struggles and psychology in sports
09:05 Big wave surfing and lessons on focus
14:37 Experiencing stress in entrepreneurship and optimism
21:55 The essence of adventure in entrepreneurship
29:40 Real-life examples of handling stress and leadership
34:11 Team dynamics versus individual coaching effectiveness
38:51 Mental imagery and powerful future visioning
44:23 Overcoming FOPO and building self-confidence
50:37 Skills and mindset investment for personal growth
56:33 Perspectives on handling high-pressure moments
1:04:11 Balancing personal and professional lives effectively
1:10:43 Building a positive mindset and tackling challenges» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com/
» Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10
10% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
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» Follow Michael Gervais
Instagram: https://www.instagram.com/michaelgervais/?hl=en
Website: https://www.instagram.com/michaelgervais/?hl=enE148 - Why Every Man In His 20 & 30s Needs Christianity (But Won’t Admit It)
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/From street chaos to Orthodox priesthood: the journey nobody expected.
Father Moses came from the streets expecting prison or death, found something unexpected in his lowest moment, and now teaches people how to build spiritual lives that actually work.
He breaks down why most people approach faith completely wrong and what actually changes lives.
For the sceptics and the seekers both.
00:00 Introduction
07:06 Decision to embrace faith after life-altering experiences
17:20 Exploring the concept of receiving Christ's presence
23:34 Reflections on goodness and the objective standard in life
29:24 Rise in religious interest among young men
35:11 Father Moses discusses the challenges of being a good Christian
41:06 Daily habits and routines of an Orthodox Christian
49:49 Responsibility of Christians when achieving financial success
54:36 The fleeting satisfaction of wealth and materialism
59:21 Encountering Christ after death and the choice of Heaven or Hell
01:09:46 Starting a journey into Orthodox Christianity
01:21:07 Implications of shifting societal norms on family and religion
01:27:44 Importance of selecting the right spouse based on faith
01:34:11 Challenges and responsibilities of raising children in faith
01:39:58 Final thoughts on embracing Orthodox Christianity» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
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David Protein: https://www.skool.com/fathermoses/E147 - He Sold His Protein Bar Company For $600M: Peter Rahal on RXBAR, David, & Going Viral
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/How Peter Rahal dominated the protein bar market twice by finding gaps everyone else missed.
Peter started RxBar in 2010 when CrossFit was exploding, and the market had zero clean protein options. He made them in his apartment with a KitchenAid mixer and five ingredients, then scaled to 10,000 bars per day.
The biggest mistake most entrepreneurs make: they don't understand their market deeply enough before scaling, and the technical details (water activity, shelf life, microbiology) destroy you if you wing it. The formula that works: superior macros, good taste, clean ingredients, fair price. And America is easier to dominate than Europe because there's no tall poppy syndrome, everyone just wants you to win.
00:00 Introduction
02:01 Mike introduces Peter and the RX Bar success
06:12 Transition from kitchen to commercial production
11:21 Overcoming scaling challenges and shelf-life issues
14:28 First breakthrough with Wegmans retail partnership
20:08 Road to a $600M exit and maintaining integrity
25:20 Post-exit identity crisis and brief hedonism
30:36 The itch to build again and non-compete limitations
33:35 Returning to protein bars with a unique approach
37:12 The rise of protein products in everyday foods
45:17 Launching David bars with innovative ingredients
54:15 Incorporating AI and fostering a productive team
1:02:10 Future goals and diversification with new brands» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand - https://thrstofficial.com/
» Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10
10% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
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» Follow Peter
Instagram: https://www.instagram.com/peterrahal/?hl=en
David Protein: https://davidprotein.com/E146 - "Every Relationship ENDS!": The #1 Divorce Lawyer on Love, Marriage & Money | James Sexton
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/James Sexton, a divorce lawyer, on why fear is good, why marriage needs a plan, and why heartbreak matters.
As someone who sees relationships fail every day, James explains that scepticism about marriage is actually healthy, real bravery requires fear. Most people don't realise marriage is the most legally significant thing you'll do and enter it with zero plan, yet they plan everything in fitness. Passion and chemistry don't equal partnership compatibility, and complacency kills relationships when partners stop trying after "locking someone in." Relationships need intentionality, maintenance, and honest feedback like any other area of life.
The hardest part isn't falling in love, it's believing you're worthy of it. Heartbreak is painful but beautiful because grief proves you had something worth losing, and those experiences create the depth most people never experience.
00:00 Introduction
06:21 Past Relationships and Compatibility
10:19 Relationships as Career vs Side Hustle
14:55 Designing a Perfect Life Without Marriage
18:40 Complacency and Maintenance in Marriage
27:10 Honesty and Difficult Conversations in Relationships
30:21 Teaching Relationship Skills and Managing Disconnection
35:12 Comparison Between Fitness and Relationships
40:42 Age and Experience in Love and Marriage
45:48 Intentionality in Relationships and Maintaining Love
50:01 Appreciating and Valuing Relationships
55:14 Overcoming Fear and Embracing Love
1:02:59 The Importance of Having Children
1:05:47 Financial Stability and Motivation with Children
1:11:22 Fame, Wealth, and Relationship Challenges
1:18:10 Performance Art in Relationships and Social Media
1:25:33 Belief in Love and Life's Fundamental Questions» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10
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» Follow James
Instagram: https://www.instagram.com/nycdivorcelawyer/?hl=en
Website: https://www.nycdivorces.com/E145 - To Become a Man, You Must Kill The Boy Before It's Too Late | Cole Hastings
Reconsidered formatting preferences and removed visual separators» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive …
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Reconsidered formatting preferences and removed visual separators
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/» Echoes Across Infinity: https://geni.us/echoesacrossinfinity
Cole Hastings is worried about how modern entertainment is destroying people's ability to think and relate to each other. Content creators need to protect their reputation because once it's damaged, it never comes back, and platforming the wrong person can ruin you years later.
Most dating coaches online are just projecting their own failures onto young people who trust them completely. People are lonelier because nobody organises hangouts anymore, so find communities around shared interests, meet people in person, and stop listening to dating advice from people who've never actually had a real relationship.
00:00 Introduction
02:01 Concerns about declining literacy
08:31 Entrepreneurship and concerning cultural values
13:10 Impact of controversial collaborations
19:30 Navigating loneliness and personal reflection
24:54 Impact of social media on personal interactions
29:43 The importance of male friendships
37:31 Challenges of maintaining friendships in adulthood
42:51 Meeting new people and improving social circles
49:07 Issues with relationship advice online
57:52 The pitfalls of excessive focus on appearance
1:04:56 Experience with veganism and dietary challenges
1:09:07 Diverse perspectives on health and wellness
1:18:08 Exploring shadow work and self-reflection
1:27:44 Addressing the stigma of therapy» Escape the 9-5 & build your dream life
https://www.digitalplaybook.net/» Transform your physique
https://www.thrstapp.com/» My clothing brand, THRST
https://thrstofficial.com» Discover Bioniq Lab peptide products (10% off with code MIKE10)
https://bioniqlab.com/mike10» Join our newsletter for actionable insights from every episode
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https://join.whoop.com/FirstThingsThrst» Follow Cole:
Book: https://geni.us/echoesacrossinfinity
YouTube: https://youtube.com/@colehastings
Substack: https://colehastings.substack.com
Instagram: https://instagram.com/colehastings_E144 - Everything You Were Told About Approaching Women Is Wrong (Full Attraction Guide)
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Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Tristan Yoder teaches cold approach, talking to women in daylight without tactics or games, just genuine conversation and masculine confidence. The old pickup artistry lines got overused, and women started calling them out, so now direct interest works better than playing it cool.
He breaks down the biggest mistakes: men think they need to be jacked, rich, or have game, when really you just need to not be scared to say hi and genuinely make her feel special instead of generic. Most Americans stay broken at dating because materialism and a limited worldview convince them they need external validation before they deserve women, just go say hi to her.
00:00 Introduction
02:01 Intro to dating and relationship dynamics
07:13 Understanding what women find attractive today
14:18 Importance of personal appearance and confidence
19:16 The impact of societal influences and negative content
28:36 Overcoming approach anxiety and building confidence
35:37 The significance of an abundance mindset in dating
43:58 The importance of travel and diverse dating experiences
54:11 The impact of societal expectations on relationships
1:00:20 Navigating honesty and responsibility in dating
1:06:24 Evaluating the role of female dating coaches
1:12:41 Balancing in-person and online dating strategies
1:19:01 Future personal growth and relationship perspectives
1:25:08 The effects of technology and AI on future dating
1:33:28 Reflections on relationship expectations and fulfilment» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
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» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10
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» Follow Tristan
Instsagram: https://www.instagram.com/tristansocial/?hl=en
Website: academy.tristansocial.comE143 - Modern Men Are Soft, Tired & Lost (Here's How To Become Strong Again)
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/
A generation of men are checking out, living at home, avoiding dating, gaming and scrolling instead of building lives. Connor Beaton breaks down the cultural narrative that's convinced boys they're faulty from birth, how fatherlessness and job market discrimination created the perfect storm, and why suppressing emotions doesn't make you stronger, it makes you fragile.
Mike opens up about losing his mum at 11 and how that shaped every relationship since, never processing the grief properly, just getting on with it. Connor explains how unprocessed pain doesn't stay quiet, it sabotages your relationships, your business, your health until you deal with it.
The conversation covers why male guides matter more than therapists for men with father wounds, how emotional consistency beats sexual polarity in relationships, and why confronting hardship is how you actually mature instead of staying stunted.
00:00 Introduction
01:55 Addressing struggles faced by young men today
06:32 Cultural perception of masculinity affecting men
11:53 Gaming and other distractions are hindering ambition
20:58 Effects of losing a parent on emotional development
26:26 Processing grief and emotional expression
30:51 Importance of processing pain for mental health
38:10 Recognising when professional help is needed
44:30 Gender of therapist influencing therapeutic outcomes
50:11 Navigating vulnerability in relationships with women
56:13 Pushing gender roles and their societal impacts
1:09:52 Influence of social media on relationship dynamics
1:25:14 Feminism's impact on modern gender relations
1:30:08 Misleading influencer messages on masculinity
1:35:21 Redefining what it means to be an alpha male
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10
10% off with code MIKE10
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» Follow Connor
Instsagram: https://www.instagram.com/mantalks/?hl=en
Website: https://connorbeaton.com/
E142 - Matt Morsia: How I Reinvented My Life (Money, Media, Burnout & Family)
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/→ Pre-order Fitness Unlocked: https://tinyurl.com/8w56htzw
Matt Morsia is back on the show to talk about detaching his bicep, building his dream house, shutting down his energy drink, and why his new book actually tells you what to do instead of just theory.
Matt explains how his bicep literally came off and now has two anchors making it indestructible, why you get used to dream houses quickly unless guests remind you it's cool, and how Gladiators killed Morphe Energy, minimum orders were 750,000 cans, and he lost all mental capacity and financial desire when BBC came calling. This covers why his new book gives exact training plans instead of theory, how his face ended up on an erotic novel cover, leading to book signings with middle-aged women in New York, and why training should be guided by goals, not gender.
00:00 Introduction
02:13 Introductions and playful banter between hosts
06:12 Children's ambitions and parenting philosophy
12:04 Navigating injuries and rapid recovery genetics
18:36 Balancing personal growth with busy schedules
25:00 Evolving YouTube strategies and keeping content fresh
30:00 Pros and cons of managing a clothing brand
35:14 Writing a book vs creating other content
40:28 Importance of authenticity in social media
45:00 Misconceptions about fitness for women
51:28 Insight into new book "Fitness Unlocked"
1:02:10 Future podcast aspirations and challenges
1:11:24 The art of making engaging YouTube content
1:15:25 Planning adrenaline-filled future adventures
1:30:00 Wrapping up with creative new ventures and Arsenal accolades» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com/
» Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10
10% off with code MIKE10» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
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Instsagram: https://www.instagram.com/mattdoesfitness/?hl=en
Website: www.morsialtd.com#1 Celebrity Manager Reveals DARKEST Lessons From His Clients (Kayne West, 50 Cent + More)
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/
Mani Nordine is a music industry veteran who manages artists like Snoop Dogg and Akon, and this conversation reveals why mixing family with business always fails, how ego isn't your amigo but you need it to succeed, and why passion beats any strategy.
Learn why artists need managers from day one because early mistakes haunt careers forever, how emotion in business destroys relationships when you work with family, and why he never involves himself in the creative process—his job is guiding, not making the art. This covers why ego is essential for superstars even though you finish alone, how digital production and algorithm demands killed music quality, and why rappers struggle with ageing because they eventually become what they once criticised.
0:00 Introduction
03:31 Transition from dance to music management
12:10 Meeting and working with Michael Jackson's family
17:00 Challenges of managing artists' egos and personal habits
20:56 The impact of money and fame on artists' personalities
27:46 Organising large-scale tours and dealing with promoters
32:08 Balancing creative freedom with profitability for artists
40:00 The enduring influence of music from the 2000s
45:14 Strategies to maintain long-term relevance in music
50:24 The evolving landscape of music and content creation
55:32 Differences in DJ and traditional artist lifestyles
01:02:07 Iconic events and their roles in networking in the music industry
01:08:10 Personal philosophy on professional and personal growth
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Instsagram: https://www.instagram.com/maninordine/?hl=en-gbhackyou.mediaHack You MediaYour optimized future starts here.THRSTTHRST - Your Ultimate Destination for Fitness, Swim & ActivewearDiscover a wide range of high-quality training shorts, apparel, and swimwear at THRST. With our fitness app, you can take your workouts to the next level. Shop now and get ready to elevate your training game!E140 - Billionaires Brutal Lessons On Wealth, Discipline & Building From Nothing
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Gediminas Ziemelis is Lithuania's wealthiest entrepreneur, who started his first business at 19, and this conversation reveals what separates founders from managers, why treating business like a three-life computer game keeps him motivated, and how being born in a small country forced him to think globally from day one.
Gediminas explains growing up in the Soviet Union where businessmen were criminals, how poverty and limitation shaped his drive to be rich, and why selling his first company at 27 pushed him toward building something unrepeatable in aviation. The key insight: work-life balance doesn't exist when building something big; your lifestyle becomes the business, and you risk everything while managers sell hours for the highest price with no social life at stake.
This covers why he has four assistants but stays hands-on daily, how spending money on relationships beats marketing, and why the only thing he fears is losing motivation.
00:00 Gediminas Ziemelis Introduction
04:47 Early business endeavours in post-Soviet Lithuania
10:19 Importance of international business for Lithuanian entrepreneurs
15:28 First IPO and stepping into diverse business sectors
20:30 Entering aviation amidst challenges and opportunities
26:46 Overcoming financial crises in business
34:25 Global thinking and expanding aviation business
43:54 Dedication to Avia Solution Group and future plans
47:54 Passion and motivation in business pursuits
54:18 Importance of networking and relationships in business
59:53 Expanding interests beyond aviation, including AI and numbers
01:05:09 Space industry insights and potential future ventures
01:10:19 Reflections on health, AI, and personal discipline
01:14:36 Final advice for aspiring entrepreneurs on collaboration and planning» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
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» Follow Gediminas
YouTube: youtube.com/gediminasziemelis-official
LinkedIn: linkedin.com/in/gediminasziemelisE139 - The Most Personal Q&A I've Done (Money, Dating & Life)
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/From staying in Dubai despite recent events and travelling to Cape Town and Japan, to losing your peptide virginity at 35 and selling Bioniq, join me for a special Q&A filmed in the apartment where this podcast started five years ago.
I talk starting over from scratch, the balance between life-maxing and business-maxing, why investing in yourself beats everything else, and the mindset shifts that matter when nobody's watching.
Thank you to everyone who's tuned in, asked questions, or supported the journey so far.
Here's to the next chapter.
00:00 Introduction
00:52 Thoughts on living in Dubai long term
02:22 Top three favourite travel destinations
03:42 Starting over and choosing a niche
05:01 Use of peptides and personal experiences
07:14 Views on marriage and having children
08:12 Making friends in a new environment
10:16 Daily non-negotiables for health and wellness
11:17 Thoughts on diminishing returns of wealth
13:48 Strategies for avoiding doomscrolling
15:21 Evolving focus on swimwear brand
17:50 Surrounding oneself with inspiring people
19:56 Boredom and seeking new experiences
21:33 Lessons from launching a coaching channel
25:02 Navigating life post-business acquisition
27:19 Does Mike adjust his training volume according to his Whoop data
28:23 Has Mike ever worked with a performance psychologist
30:28 Mike’s experience with emotional eating
34:01 Should you help others unconditionally?
34:50 What are some non-negotiables when dealing with people in business
36:20 Who would Mike choose as my ideal gym partner
39:34 Controversial figures on First Things THRST
42:34 What if Mike had never travelled to UAE?
44:46 How to date when you're broke
46:54 What excites Mike the most
49:33 Young Financial Investments vs going out to see the world
53:35 How important is Mindset in your journey
55:36 Should you set self-standards?
58:24 Is life in Dubai Better than the UK?
59:33 Biggest Problem in Modern Dating
1:02:23 Admiration for Women with Careers
1:04:34 Mike’s Favourite Film
1:05:45 A Lesson from Mike’s Father
1:08:00 What would you have done if you were 20 again
1:12:04 Perfect Work-Life Balance
1:13:42 Mike’s Biggest Goal
1:16:04 Outro» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
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E138 - 15 “Normal” Habits You Do Every Day Destroying Your Body, Brain, & Testosterone
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Paul Saladino left medicine to focus on nutrition and moved to Costa Rica for the surf, and this conversation reveals why he avoids wearables and EMF exposure, how simplifying diet to meat and fruit fixes most chronic conditions, and why organ meats contain forgotten nutritional wisdom.
This covers why carnivore works short-term, but he recommends adding fruit, how elimination diets beat expensive food sensitivity tests, and why eating specific organs like testicle or spleen follows evolutionary logic that modern science is only beginning to understand through peptides and microRNAs.
00:00 Introduction & Costa Rica lifestyle
06:19 Designing a unique home: innovations and choices
11:08 Air quality and EMF exposure: health implications
17:18 Concerns about wireless devices affecting health
24:20 Sleep's role in health and minimising EMF exposure
30:32 Diet quality over calorie counting for weight loss
36:39 Simplifying food choices for optimal health
43:10 An animal-based diet's impact on chronic conditions
51:12 Debates on vegan vs carnivore: nutritional needs
59:42 Organ meats as supplements: sourcing and efficacy
1:10:10 Entrepreneurship in health supplements: challenges
1:18:56 High-quality retail challenges and market entry
1:26:01 Travelling with dietary restrictions and jet lag
1:34:50 Grocery shopping in the US: prioritising quality
1:39:58 Reducing microplastics: practical steps» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
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» Follow Paul
Instagram: https://www.instagram.com/paulsaladinomd/?hl=en
Website: https://www.paulsaladinomd.com/
Lineage Provisions: https://lineageprovisions.com
Heart and Soil: https://heartandsoil.co/E137 - Anger-Fuelled Success Is Destroying Young Men In 2026 | Lewis Howes
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Lewis Howes is a former professional athlete turned podcaster and author who discovered handball when his football career ended, and this conversation reveals why longevity comes down to relationships and emotional healing more than optimisation.
Learn why longevity isn't about perfect sleep or nutrition but about healing emotional wounds and maintaining quality relationships, how he used to attract partners based on wounds and chemistry instead of values alignment, and why therapy from day one became non-negotiable.
00:00 Introduction
02:20 Handball origins and Lewis's journey to the national team
04:11 Mike's athletic background and transition to fitness
06:21 Genetics and misconceptions about Mike's physique
07:56 Steroid use debate and personal stance
09:40 Risks and experiences with performance-enhancing drugs
11:16 Honesty in the fitness industry and its impacts
11:45 Importance of relationships and emotional healing
14:42 Lewis's belief in God and personal experiences
19:18 Lewis's realisation and journey of self-healing
22:23 Balancing work, life, and relationship values
25:18 The role of therapy and communication in relationships
31:42 The challenges and joys of fatherhood
33:30 Lewis's Olympic aspirations and dedication
36:07 Building an empire, personal fulfilment, and service
38:30 Private relationships vs public life challenges» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
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» Follow Lewis
Instagram: https://www.instagram.com/lewishowes/?hl=en
Website: https://lewishowes.com/E136 - Are Young Men Locking Themselves Into Lives They'll Regret? | Rob The Bank
Rob Oliver is a content creator and DJ who went all-in on house music, and this conversation reveals why Miami is optimised for spending not building, how the music industry is surprisingly political, and why …
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Rob Oliver is a content creator and DJ who went all-in on house music, and this conversation reveals why Miami is optimised for spending not building, how the music industry is surprisingly political, and why pursuing what you love gives energy instead of draining it.
Rob explains why he hates Miami despite being there, it's status games rather than real building, though it remains necessary for what he's creating. Learn why the DJ world is more cliquish than expected with exclusive circles that either embrace or reject you based on having a following, how most people stay bogged down by relationships and jobs they hate without realising what they're leaving on table, and why his viral talking-head format eventually stopped working after massive volume.
00:00 Introduction
02:07 Reflecting on changes since their last conversation
03:22 Observations on Miami's flashy and materialistic culture
06:16 Transitioning focus to music and social media growth
09:04 Lifemaxxing, pursuing passions across multiple domains
12:23 Navigating the political landscape of the music industry
22:53 Discussing tax implications of living in the US
24:57 Perspectives on endless content streaming
30:05 Experiences in Ibiza and its influence on life
34:53 Evaluating personal growth through music and events
39:17 Harnessing music's power & Ideal music performance settings and experiences
47:14 Reflecting on past open relationship dynamics
56:59 Refocusing on positive content & Future plans» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
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» Follow Rob
Instagram: https://www.instagram.com/robthebank/
Website: https://robthebank.music/E135 - What Ambitious Men Get Wrong About Wealth, Success & Life
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Sahil Bloom is an author, investor, and content creator who quit his high-paying finance job after realising he'd only see his parents 15 more times before they died, and this conversation reveals his framework for the five types of wealth, why autopilot in life is the single greatest risk, and how anything above zero compounds.
This covers why he invests in founders who can get punched in the mouth repeatedly and figure it out, how his investments range from healthcare advocates to humanoid robots, and why he uses AI agents for logistics but never outsources the creative work he actually enjoys doing.
00:00 Introduction
03:31 AI possibilities and optimism for the future
07:45 Maintaining uniquely human skills in an AI world
12:18 Personal transformation and redefining success
15:05 Overview of the five types of wealth
19:03 Balancing life's priorities and family importance
21:37 Confronting fear of uncertainty and taking risks
27:44 Growth through personal loss and struggles
30:13 Embracing failure and gaining confidence
33:13 Navigating criticism and public backlash
39:35 Investing in people over ideas
47:07 The impact of AI on daily life and driving
52:10 Exploring luxury in future automated living
55:59 Future plans and ongoing projects» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
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» Follow Sahil
Instagram: https://www.instagram.com/sahilbloom/?hl=en
The 5 Types Of Wealth: a.co/d/awxJWBRE134 - Patrick Bet-David: World War 3, Manosphere & Becoming Irreplaceable
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Patrick Bet-David built Valuetainment into a media empire, and this conversation reveals why nobody truly knows what's happening in geopolitics even on the inside, how creating stakeholders makes society safer, and why loving the game matters more than tolerating the grind.
Learn why societies become safer when people have equity, families, and assets to protect, versus nothing to lose, and how Dubai's lack of military becomes concerning when cheap drones meet expensive defences. This covers why he interviews everyone from controversial figures to world leaders as long as they're respectful, how shutting down YouTube three times at 488K subscribers forced the decision to build a major media company or quit entirely, and why the Michael Jordan "love of the game" clause captures what separates passion from obligation.
00:00 Introduction
02:28 Discussing the situation in the Middle East
07:02 Concerns about safety living in Dubai
12:49 Hypothetical scenario: Becoming the supreme leader of Iran
17:04 Big problems in the world Patrick wants to tackle
21:13 Impact of social media on role models
27:20 Thoughts on Louis Theroux's Manosphere documentary
32:05 Deciding who to socialise or do business with
34:22 Short-term vs long-term thinking in business
40:38 Dealing with controversial interview backlash
45:35 Desire to interview Putin
46:50 Motivations for continuing to build the company
48:25 Coping with stressful or bad days
53:06 Importance of loving what you do
56:54 How to keep up with an overwhelming flow of information
1:04:06 The significance of processing information over just knowledge
1:07:36 Optimism about the future and mindset» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
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» Follow Patrick
Instagram: https://www.instagram.com/patrickbetdavid/?hl=en
Website: https://link.me/patrickbetdavidE133 - Supercar Blondie: How I Built a $100M Brand & Youtube Channel
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said "see you in two months," how Facebook's golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy.
Learn why she loves Dubai's rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine.
00:00 Introduction
03:27 Transitioning from radio to social media in 2017
05:46 Moving to Dubai in 2008 and early experiences
09:11 Launching SBX and the online car auction business
13:30 Unique aspects of SBX's auction process
18:19 Importance of trust and brand reputation in auctions
21:52 Strategic goals and personal content creation balance
26:34 The hiring process for presenters and maintaining passion
30:17 Concept cars and their purpose in car design evolution
34:21 Challenges of being the public face and dealing with burnout
38:31 Handling online negativity and maintaining mental health
40:01 Balancing work drive with personal well-being
45:30 AI in content creation and future business prospects
51:04 Monetising platforms, YouTube vs Facebook
57:27 Building a diverse media and tech business model
1:03:30 Favourite cars and collaborations with brands
1:09:03 Personal growth and adventure goals for the future» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
» Follow Alex
Instagram: https://www.instagram.com/supercarblondie/?hl=en
SBX Cars: https://sbxcars.com/E132 - The New Way To Make Money Online (Now That AI Kills Every Other Plan)
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Nik Setting built multiple businesses before turning 23 by understanding that personal branding isn't a system, it's knowing who you want to become and refusing to dilute your message, and this conversation reveals why most creators fail by chasing what works instead of staying aligned with their identity.
Nik explains why AI is replacing copywriters and media buyers but can never replicate authentic personal brands. Learn why verbal and visual alignment creates trust that converts, how confusion happens at every stage even when making millions because your identity evolves, and why following trending content that doesn't align with your core values just confuses your audience.
00:00 Introduction
02:00 Nick Setting's drive and passion for building unique things
04:20 Transition from survival to growth mindset in business
07:20 Key components of personal branding
10:00 Importance of strategic content post and authenticity
14:30 Niching down in a crowded market for growth
19:00 Monetising personal brand effectively
23:00 Building trust and credibility through content
28:00 Harnessing the power of YouTube for authenticity
32:00 Challenges of maintaining alignment with your brand
37:00 Using communication to convey ideas simply
41:30 Importance of niche and target audience selection
47:00 Finding and hiring loyal team members
51:00 Leveraging personal brand for opportunities
55:00 Nik's vision for the future and maintaining focus» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
» Follow Noah
Instagram: https://www.instagram.com/niksetting/
YouTube: @niksettingE131 - Modern Life Is Killing Us: How To Stay Healthy In A Broken System
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Noah Laith (thestoicbiohacker) hasn't been sick in 23 years, and this conversation reveals why most people are doing backwards protocols that waste years, how to actually source clean food, and what fundamentals matter before any biohacking tools.
People try everything but miss the foundations. Learn why "organic" means nothing when a quarter of it tests positive for pesticides, how to find regenerative farms with farmers obsessed with quality, and why your gut is the first brain determining whether you get sick. The difference between top performers isn't talent—it's avoiding one sick day per year that destroys flow and training cycles.
00:00 Introduction
02:04 Cutting through misinformation in the biohacking space
06:02 Why sourcing quality food matters more than labels
12:05 Gut health as the true starting point of disease
15:26 Processed food, fruit myths and genetic triggers
21:27 Building metabolic flexibility with the 4-2-1 protocol
24:30 What to eat for high energy, digestion and recovery
27:11 The science behind eating fruit before your meal
29:13 Sleep timing and how it affects brain detox
36:43 What optimal testosterone levels really look like
41:18 Why diet alone can’t fix poor food sourcing
44:03 Three types of patients and how approaches differ
46:53 Starting peptides early and choosing the right type
51:01 Peptide safety risks and what to watch out for
54:58 Biohacking tools vs foundational health habits
58:20 Noah’s peptide picks for maintenance and recovery
1:03:19 Hidden toxins in everyday food and water
1:10:32 The future of health is nature plus advanced science» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
» Follow Noah
Instagram: https://www.instagram.com/thestoicbiohacker/?hl=en
Website: https://thelongevityclinic.online/E130 - Everything You Need To Know About Peptides For Fat Loss, Muscle & Longevity
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Trusted source for peptides: bioniqlab.com
DN Lab Research: Dnlabresearch.com
Dean Henry has spent 11 years deep in peptide research after his misdiagnosed ACL led him down the regenerative medicine rabbit hole, and this conversation reveals why therapeutic peptides work completely differently than peptide drugs, and how to avoid toxic contamination from sketchy labs.
Learn why the raw material might be fine, but contamination happens during filling in unsterile environments, how micro-dosing triple agonists for longevity differs drastically from medical protocols, and why combining growth hormone peptides with recovery compounds optimises results.
00:00 Introduction
02:10 Peptides 101 and their sudden mainstream popularity
08:45 Dangers of “peptide drugs” like Ozempic and receptor burnout
12:33 Red flags when buying or being sold peptides online
17:10 Why the peptide’s container matters more than people think
18:20 Retatrutide and the future of weight loss peptides
21:04 Cycling peptides safely and avoiding harsh rebounds
28:25 BPC-157 for connective tissue recovery and pain reduction
34:17 Growth hormone peptides that optimise without suppression
37:06 Safe starter blends for building muscle and recovering faster
40:43 Peptides that can boost testosterone naturally, not replace it
44:04 Cognitive enhancers like Semax, Selank and Dihexa
49:42 Sleep-enhancing peptides and managing dependency risks
52:58 GHK-Cu for skin, hair growth, and collagen regeneration
56:50 The gut health stack: BPC, KPV, Lorazotide and more
01:01:40 Peptides can support healing, but not replace lifestyle
01:05:15 Sketchy protocols, histamine responses and what to avoid
01:10:04 How to safely explore peptides with professional guidance» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst
» Follow Dean
Instagram: https://www.instagram.com/dean.e.henry/?hl=en
Website: https://uaepeptides.com/author/deanuaepeptides-com/E129 - The True Purpose Of Life That 99% Of People Miss (It’s Not What You Think) | Peter Crone
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Peter Crone is a mind architect who works with elite athletes and CEOs to reprogram their subconscious limitations, and this conversation reveals why mental fitness is the absence of suffering, how childhood narratives control your entire adult life without you realising it, and why complete vulnerability is the only way to overcome fear.
Peter breaks down the current operating system—predict and protect—where your brain constantly anticipates worst-case scenarios based on limitations you created as a child (I'm not enough, I'm not worthy).
Learn why romantic relationships expose constraints that family and friends never touch because you become sufficiently vulnerable to access what needs healing, and why success has nothing to do with materialism—it's complete peace regardless of what's happening externally.
00:00 Introduction
04:48 What mental fitness really means and why most people suffer
08:24 Suppressing emotions vs knowing when to seek help
11:41 Losing both parents and how early trauma shapes adulthood
18:04 The power of uncertainty and the lesson heartbreak taught
25:28 Vulnerability in relationships and how much to share
29:16 Why any lie can quietly destroy your connection
36:56 Ambition from fear vs drive from inner peace
42:47 Religion vs spirituality and the illusion of separation
51:09 Why so many fail to stay consistent with fitness
54:18 Muscles, dysmorphia, and the real reason behind self-image issues
58:38 Can ambition exist without ego or is it one and the same
01:03:44 Comparing traumas and why everyone deserves compassion
01:06:56 Subconscious beliefs and how they silently sabotage potential
01:10:09 Timing, chance meetings, and trusting the bigger plan» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com/
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
» Follow Peter
Instagram: https://www.instagram.com/petercrone/?hl=en
Website: https://www.petercrone.com/E128 - Powerful Life Hacks For Men To Become Dangerous, Free & Unforgettable (unfiltered)
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Richard Cooper (Entrepreneur in Cars) is a men's coach who helps guys navigate relationships after getting destroyed by his own divorce, and this conversation breaks down why the nice guy strategy fails, how women punish you for giving them everything they ask for, and why successful men throughout history never committed to sexual exclusivity.
Richard explains the fundamental disconnect—women demand full commitment, including sexual monogamy, but when you give them the complete package, they often lose interest and punish you. Learn why 43% of North American kids are raised in single-parent households producing boss girls and weak beta males, how daddy issues create women who don't value masculinity, and why tattoos are the most criticised red flag.
The harsh reality: paying attention to behaviour versus what people say applies universally in relationships and business.
00:00 Introduction
02:00 First impressions of Dubai and why he’s exploring relocation
04:26 Why modern dating is a minefield for young men
08:52 The concept of ‘beta-tization’ through small daily concessions
11:39 Should couples live together or live separately long-term?
18:06 The idea that commitment and exclusivity aren’t always linked
21:49 How the legal system punishes men after breakups
27:39 Why modern marriage is a raw deal for most men
31:44 Navigating love and ambition when building a business
37:14 Social media as a threat to relationship stability
40:59 How young men should focus on building long-term value
45:08 Tattoos, trauma, and the markers of red flags
50:48 Green flags and the women who nurture, not demand
52:19 Where to find high-quality women—and why the West struggles
58:53 Expectations, disappointment, and better understanding women
01:05:46 The risks of fatherhood and how to vet properly» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst
» Follow Richard
Instagram: https://www.instagram.com/the_unplugged_alpha/?hl=en
Books: https://www.amazon.com/stores/author/B00D4NYPAG?ccs_id=cae3e395-4020-4c99-ac68-456648f0baeb127 - The Psychology Behind Why We Fall In Love With Luxury Brands | Rory Sutherland
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website …
Shownotes
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.
Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.
Timestamps
00:00 Introduction
02:14 Why personal branding matters more in an AI-driven world
04:38 Family-owned businesses outperform PLCs in brand building
08:43 Why likeability often beats performance in service brands
13:45 The hidden value of charm and human interaction
16:36 Making travel better through experience, not speed
19:30 Obsessively specialising to build premium perception
26:21 Why status travel beats local cultural appreciation
34:06 Should we admire bold bling or quiet confidence?
36:53 Why digital culture shifts how we signal status
39:33 How luxury brands are losing cachet through ubiquity
49:03 Big screens, little phones and backwards tech habits
52:22 Influencer marketing revives old-school trust in digital
57:13 The danger of one-size-fits-all outrage in advertising
01:10:11 Expensive media still signals credibility and confidenceLinks
» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements – https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst
Follow Rory
Substack: https://rorysutherland.substack.com/
X: https://x.com/rorysutherland?lang=enE126 - The Fitness Industry In 2026: Body Image, Burnout & Broken Standards | Kayla Itsines
Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.Learn how Kayla went from charging a dollar …
Shownotes
Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.
Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.
This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.
00:00 Introduction
02:00 Starting out in fitness and falling in love with strength
08:48 Building a personal brand vs building a sellable business
11:21 How an accidental e-book launch turned global fitness empire
15:40 Turning the Sweat app into a platform beyond herself
21:46 Selling the company and feeling like she lost a child
25:53 Keeping Sweat ahead in a saturated women’s fitness market
32:22 Why long-term success is about consistency, not extremes
38:31 What women struggle with most in fitness today
40:25 Debunking myths about women lifting weights and eating carbs
44:39 Fitness shifting toward total wellness and biohacking
48:39 Stress, control, and the quiet chaos of daily life
53:15 Navigating motherhood while running a global brand» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements – https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst» Follow Kayla:
Instagram – https://www.instagram.com/kayla_itsines/?hl=en
Sweat – https://sweat.com/joinE125 - How to Un*fck Your Mind So That Hard Things Become Easy | Louis Armstrong
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Louis Armstrong is back for the annual catch-up — and this time we’re talking celibacy experiments, nicotine addiction, and why he thinks I need to go celibate for a month...
Louis ditched alcohol, nicotine pouches, and his right hand because he realised easy dopamine was making him deflated and unmotivated.
Tune in for a laid-back catch-up with plenty of insight — plus some valuable lessons on discipline, dating, and designing a better 2026.
00:00 Introduction
02:10 Catching up, lost Airbnb deposit and lessons for creators
06:00 Celibacy, dopamine addictions and cutting out vices
09:21 Women as a distraction and learning self-control
12:25 Relationships vs single life and patterns of avoidance
17:07 Trust issues, jealousy and choosing a secure partner
20:26 How men can build true security and self-worth
22:34 Balancing being a good partner without becoming a simp
27:01 Dubai dating culture and the rise of entitlement
31:00 Finding quality women and warning signs to watch for
38:44 Advice for young men on meeting women offline
41:56 Building confidence through small daily interactions
43:50 Mentorship, prioritising freedom and business balance
48:28 Scaling without burnout and staying focused
52:29 Writing, distractions, and designing optimal mornings
57:39 The “Let Them” mindset and emotional resilience
01:09:52 Reflecting on alcohol, fun vs optimisation
01:13:19 Goals for 2024 and building systems around creativity
01:19:40 Hosting transformational in-person masterminds and events» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst» Follow Louis
Instagram: https://www.instagram.com/louisarmstrong7/?hl=en
Creator Club: https://www.thecreatorclub.co.uk/E124 - After Making $40M Online, This Is My Best Advice To Get Rich | Charlie Morgan
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram …
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything.
You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep.
Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park.
00:00 Introduction
04:38 Making a free course as a moat against competitors
07:00 The arms race of flex marketing and selling the dream
10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path
16:42 Burning out after juggling four jobs and chasing redemption
21:33 Becoming a PT and growing fast as a fitness OG on Instagram
24:33 The viral Dubai video and its polarising reactions
29:52 Why sudden wealth and no guardrails can derail your growth
33:21 Realising nice things don’t equal happiness or fulfilment
36:33 When you’re financially set in your 20s, then what?
42:26 Turning obsession into output and how love for work evolves
46:45 Gym as therapy, consistency, and reclaiming power through strength
50:59 Content, gaming addiction, and transferring energy into building
54:43 Saturation, short-form fatigue, and the trap of constant content
59:32 Cancel culture fading and leaning more into your true self
01:04:01 Collaborating with controversial guests and audience backlash
01:08:08 Why negativity often hides insecurity
01:18:40 Balancing work obsession with a relationship
01:25:12 Kids, priorities, and choosing the right partner for legacy
01:30:33 Making real friendships after success and the Dubai filter
01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety
01:36:38 Building software to solve your own business pain points» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst» Follow Charlie
Instagram: https://www.instagram.com/charliemorganbiz/?hl=en
Academy: https://www.skool.com/academy/aboutE123 - Maxims to Live a Rich(er) & More Productive Life In Your 20s & 30s | Mark Manson
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram …
Shownotes
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/After going from low six figures to number one bestseller in 18 months — and dealing with the whiplash of overnight success — Mark Manson proves that learning to say no is a skill you have to relearn at every level.
You’ll hear why he quit drinking and immediately got stronger, why being a single podcaster giving relationship advice creates a dangerous vacuum for young men, and what happens when you realise your music dreams have to die so your actual talent can thrive.
Tune in for his take on why marriage is the most contrarian position for male influencers today, how his wife accelerated his career more than any business deal, and why hoping your future self cringes at you means you're actually growing.
00:00 Introduction
02:00 Reflecting on the lasting success of The Subtle Art
04:13 Misinterpretations of the book's meaning and message
08:52 Learning to say no as success scales up
12:22 Turning 30s into legacy-building vs the experimentation of your 20s
15:52 Shifting mindset around dating, time and future family
23:48 The brutal reality of the music industry and staying relevant
26:10 Creating from passion vs chasing algorithmic performance
30:33 Applying the Hollywood idea of “one for them, one for you”
35:23 Why Gen Z men and middle-aged women dominate the space
39:25 Encouraging younger guys not to skip being stupid sometimes
42:07 Could he have written the book without partying and mistakes?
45:27 How cutting alcohol levelled up his health, work and mindset
54:31 Friendship takes real effort now, and culture has shifted
56:09 Navigating friendship and relationship balance as you get older
01:00:18 Knowing he found the one and rewiring his views on commitment
01:08:39 Championing marriage as a contrarian but essential life upgrade
01:12:23 Why legacy now means being honest, useful, and long-term impactful» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst» Follow Mark
Instagram: https://www.instagram.com/markmanson/?hl=en
Purpose: https://purpose.app/
Website: https://markmanson.net/
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