Turning lamb data into profit with Will Barton

This week, Mark catches up with Will Barton from Gundagai Meat Processors (GMP) to chat about what has changed since his last appearance on the podcast and where things are heading next for Gundagai.

Gundagai has built a reputation for doing things differently, with a clear focus on eating quality and how that is measured and paid for.

Will explains how a focus on eating quality, particularly intramuscular fat, has shaped their grid, and why balancing that with lean meat yield and animal health has been critical to maintaining consistency. Will also explains their feedback loop between processor and producer. With full EID integration now in place, the ability to link on farm decisions directly to carcass outcomes is no longer theoretical and is now happening at scale.

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