iGaming Daily
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A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.
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Fairness By Design: The EU's Digital Fairness Act | Ep. 902
The European Commission has published new proposals for the Digital Fairness Act (DFA), a consumer-led mandate to protect people online. Its six pillars target manipulative marketing, addictive design features …
Shownotes
The European Commission has published new proposals for the Digital Fairness Act (DFA), a consumer-led mandate to protect people online. Its six pillars target manipulative marketing, addictive design features and opaque pricing, with penalties of six percent of worldwide annual turnover for non-compliance.
On this episode of iGaming Daily, host Charlie Horner is joined by SBC editor at large Ted Menmuir and SBC News editor Ted Orme-Claye to break down what the proposals mean for iGaming operators, from fairness by design to influencer marketing rules.
Featuring:
Charlie Horner, Host
Ted Menmuir, SBC Editor-at-Large
Ted Orme-Claye, SBC News EditorTimestamps:
00:00 Introduction
01:48 Why the DFA matters for the EU and its Member States
05:01 The six pillars explained
07:22 Where the DFA meets gambling
11:06 “Nanny state” or necessary protection?
14:31 National autonomy vs harmonisation
17:19 The Dutch case against Meta and Malta’s Bill 55
20:22 Enforcement and the six percent penalty
23:52 The future of national gambling autonomyiGaming Daily is brought to you by Optimove, the creator of Positionless Marketing and the number one player engagement solution for iGaming and sports betting operators.
Discover more at https://www.optimove.com/
Subscribe to SBC Media for daily news, interviews and analysis from across the global gambling and iGaming industry.
Bally's Intralot Q3: evoke Deal Delayed Until 2027 | Ep. 901
Bally’s Intralot has published its Q3 results, disclosing a significant boost in both revenue and operating profits in its first year since the €2.7bn deal that saw Intralot acquire Bally’s Interactive …
Shownotes
Bally’s Intralot has published its Q3 results, disclosing a significant boost in both revenue and operating profits in its first year since the €2.7bn deal that saw Intralot acquire Bally’s Interactive.
Meanwhile, the company’s next M&A move has hit a slight delay, with the Evoke acquisition now set to complete in Q1 2027.
In this episode of iGaming Daily, host Charlie Horner is joined by SBC News’ Patrick Killeen and iGaming Expert’s Christian Lee to dissect Bally’s Intralot’s performance and what it tells us about the shape of Europe’s iGaming sector.
Timestamps
00:00 – Bally’s Intralot Q3 results and Evoke delay
00:54 – Meet the guests
01:19 – Q3 headline figures
02:37 – Which markets are paying off?
05:00 – Absorbing the UK remote gaming duty hike
09:36 – US revenue decline and the pivot to B2C
11:13 – Evoke takeover: why the deal has slipped to Q1 2027
14:16 – Should the regulatory delays worry anyone?
15:38 – Can a combined Bally’s Intralot and Evoke challenge Flutter and Entain?
20:00 – Bally’s Intralot’s place in the wider European market
24:42 – Closing thoughtsFeaturing:
Charlie Horner, Host
Patrick Killeen, SBC News
Christian Lee, iGaming ExpertiGaming Daily is brought to you by Optimove, the creator of Positionless Marketing and the number one player engagement solution for iGaming and sports betting operators.
Discover more at https://www.optimove.com/
Subscribe to SBC Media for daily news, interviews and analysis from across the global gambling and iGaming industry.
OHID Funding Row: Industry vs Campaigners | Ep. 900
Is the UK gambling levy already becoming a battleground between industry and campaigners?The latest list of funded organisations from the Office for Health Improvement and Disparities has opened a new fault …
Shownotes
Is the UK gambling levy already becoming a battleground between industry and campaigners?
The latest list of funded organisations from the Office for Health Improvement and Disparities has opened a new fault line in UK gambling, with industry stakeholders questioning why some reform-minded groups are receiving levy money.
On today’s iGaming Daily, host Fernando Noodt is joined by Ted Menmuir, Editor at Large at SBC Media, and Ted Orme-Claye, Editor at SBC News, to unpack the fallout from OHID’s gambling harms funding decisions.
They discuss which allocations have drawn criticism and why, including the funding for Gambling with Lives and Chapter One. They also look at what the list reveals about OHID’s wider strategy, and whether the harms prevention sector is becoming fractured.
The conversation also covers the “slush fund” concerns around the statutory levy, where NHS England and UK Research and Innovation fit into the treatment and research picture, and the launch of the Gambling Policy Commission ahead of the government’s planned review in 2028.
With lobbying set to intensify, what should operators be preparing for next?
In this episode:- The fallout from OHID’s latest gambling levy funding list
- Why some organisations’ funding has drawn industry criticism
- What OHID’s allocations reveal about its strategy
- Concerns over transparency and the “slush fund” allegation
- Rivalries between funded harm prevention organisations
- NHS England and UKRI’s roles in treatment and research funding
- Who is behind the Gambling Policy Commission
- Whether the UK is ready for a Gambling Act review
- How the industry should approach lobbying ahead of 2028
Featuring:
Fernando Noodt, SBC Media
Ted Menmuir, Editor at Large, SBC Media
Ted Orme-Claye, Editor, SBC NewsChapters:
00:00 UK Gambling’s New Fault Line
01:03 Ted and Ted Join Fernando
02:42 What Are OHID and the Statutory Levy?
04:27 Which Funding Choices Have Angered Industry?
07:00 Will the Funding List Change?
08:36 What Does OHID’s Strategy Reveal?
11:29 Is the Harms Prevention Sector Fracturing?
12:39 Funding Correction and Sector Rivalries
14:04 Optimove Sponsor Break
15:10 Is the Levy Becoming a Slush Fund?
16:21 NHS and UKRI: Treatment and Research Funding
19:19 Who Is the Gambling Policy Commission?
21:14 Is the UK Ready for a Gambling Act Review?
24:01 Closing ThoughtsiGaming Daily is brought to you by Optimove, the creator of Positionless Marketing and the number one player engagement solution for iGaming and sports betting operators.
Discover more at https://www.optimove.com/
Subscribe to SBC Media for daily news, interviews and analysis from across the global gambling and iGaming industry.
#iGamingDaily #UKGambling #GamblingLevy #iGaming #SBCMedia
Why Is Brazil Hiding Its Betting Ban Documents for 5 Years? | Ep. 899
Brazil's betting industry is facing another wave of uncertainty as legal challenges to the government's ban encounter fresh obstacles. Could the Supreme Federal Court determine the future of the country's …
Shownotes
Brazil's betting industry is facing another wave of uncertainty as legal challenges to the government's ban encounter fresh obstacles. Could the Supreme Federal Court determine the future of the country's regulated gambling market?
In today's episode of iGaming Daily, Fernando Noodt is joined by SBC researcher Ana Maria Meneses and SBC Noticias journalist Elisa to examine the latest developments in Brazil's gambling industry.
The discussion begins with the Third Regional Federal Court (TRF-3) reversing an injunction that had briefly allowed CDA Gaming to resume operations. With individual legal challenges facing further obstacles, attention is turning to the Supreme Federal Court (STF) and its assessment of the government's provisional measure.
The panel also examines the controversy surrounding government documents classified as confidential for five years, raising questions about transparency, legal certainty and the ability of licensed operators to plan for the future.
And with Brazilian football clubs facing the potential loss of significant betting sponsorship revenue, what are the wider consequences for the sports industry, investors and player protection?
As the STF continues its hearings, the team explores the arguments on both sides, the risks of driving players towards unlicensed operators and what the uncertainty could mean for Brazil's gambling market heading into 2027.
Recorded on 9 November 2026. Legal developments may have changed since recording.
Chapters:
00:00 Brazil's Betting Market Faces Fresh Uncertainty
00:37 Introduction to iGaming Daily
02:14 TRF-3 Reverses the CDA Gaming Injunction
03:23 Why Operators May Have to Wait for the Supreme Court
05:07 Brazil's Legal and Regulatory Challenges
06:53 Government Documents Classified for Five Years
08:46 How Secrecy Affects Operators and Investment
11:52 The Debate Over Public Hearings and Transparency
13:13 Player Protection and Investor Confidence
15:09 Public Opinion and Brazil's Political Landscape
17:08 Optimove Sponsor Break
17:25 Supreme Federal Court Hearing
18:15 The Impact on Brazilian Football Sponsorship
19:16 Gambling Addiction and Player Protection
21:46 Is Brazil's Betting Ban the Wrong Approach?
23:01 Final Thoughts and OutroiGaming Daily is brought to you by Optimove, the creator of Positionless Marketing and the number one player engagement solution for iGaming and sports betting operators.
Discover more at https://www.optimove.com/
Subscribe to SBC Media for daily news, interviews and analysis from across the global gambling and iGaming industry.
#iGamingDaily #Brazil #SportsBetting #iGaming #SBCMedia
US Midterms 2026: What Changes for Sports Betting and Online Casinos? | Ep. 898
Could the 2026 US midterm elections change the future of sports betting and online casino gambling across America?The elections have created new political possibilities for gambling expansion in some states …
Shownotes
Could the 2026 US midterm elections change the future of sports betting and online casino gambling across America?
The elections have created new political possibilities for gambling expansion in some states, but Nebraska's rejection of online sports betting has raised questions about public appetite for further legalisation.
On today's iGaming Daily, host Fernando Noodt is joined by Pat Evans, Business Journalist at SBC Americas, to examine what the election results could mean for US gambling legislation in 2027.
They discuss the changing political landscape in Texas, including Vikki Goodwin's victory over Dan Patrick, and whether the state could finally make progress on sports betting and casino legislation.
The conversation also explores Nebraska's unsuccessful mobile sports betting ballot initiatives, the wider implications for the industry, and the prospects for further gambling reform in Georgia, Ohio, Minnesota and Oklahoma.
With prediction markets, sweepstakes casinos, tax proposals and regulatory pressures adding to the debate, what should operators be watching as 2027 approaches?
**In this episode:**
• How the 2026 US midterms could affect gambling legislation
• Why gambling expansion remains a bipartisan issue
• Texas and the future of sports betting legalisation
• Nebraska's rejection of mobile sports betting
• The impact of prediction markets and sweepstakes
• Georgia's gambling expansion prospects
• Ohio and the potential for online casino legislation
• Minnesota and Oklahoma's regulatory challenges
• Further opportunities and tax pressures in 2027**Featuring:**
Fernando Noodt, SBC Media
Pat Evans, Business Journalist, SBC AmericasiGaming Daily is brought to you by Optimove, the creator of Positionless Marketing.
Subscribe to SBC Media for daily coverage of the global gambling and iGaming industry.
Chapters:
00:00 Is Gambling Expansion Still Bipartisan?
00:22 US Midterms: What Changes for Gambling?
01:02 Fernando Noodt Welcomes Pat Evans
01:46 The Election Results and Industry Outlook
02:56 New Opportunities and Voter Resistance
05:22 Texas: A New Path for Sports Betting?
08:52 Nebraska Rejects Online Sports Betting
12:38 What Nebraska's Vote Means for Other States
13:14 Optimove Sponsor Break
13:31 Georgia's Gambling Expansion Prospects
16:09 Could Ohio Legalise Online Casino Gaming?
17:38 Minnesota's Political and Tribal Gaming Debate
19:28 Oklahoma and Tribal Gaming Agreements
21:00 Other States to Watch in 2027
22:03 Gambling Taxes and Regulatory Pressure
22:24 Closing Thoughts#iGamingDaily #SportsBetting #USGambling #iGaming #SBCMedia
Why Super Group Is Betting on Africa as Sportradar Eyes Prediction Markets | Ep. 897
Why is Super Group finding success in Africa while other gambling companies struggle with regulatory uncertainty? And why does Sportradar see prediction markets as an opportunity?Q3 2026 reporting season is …
Shownotes
Why is Super Group finding success in Africa while other gambling companies struggle with regulatory uncertainty? And why does Sportradar see prediction markets as an opportunity?
Q3 2026 reporting season is revealing two very different approaches to growth across the global gambling industry.
In today's episode of iGaming Daily, Charlie Horner is joined by SBC News Editor Ted Orme-Claye and Senior Journalist Viktor Kayed to examine the latest financial results from Super Group and Sportradar.
First, Super Group.
The Betway and Spin operator reported Q3 profit of $142 million, compared with $96 million in the corresponding quarter last year.
With Africa accounting for 43% of group revenue, the discussion explores why Super Group's focus on African markets is delivering growth, and why the operator has chosen to step away from the US and avoid prediction markets.
Then, Sportradar.
The sports technology and data company reported 24% year-on-year revenue growth in Q3, supported by its expanding sports rights portfolio and the acquisition of IMG Arena.
Unlike Super Group, Sportradar sees an opportunity in prediction markets, particularly as a supplier of sports data and technology.
The team also discusses:
• Super Group's expansion across African gambling markets
• Why operators are reassessing opportunities in the US and Brazil
• Sportradar's sports data and fan engagement strategy
• The risks and opportunities surrounding prediction markets
• What Q3 results reveal about the gambling industry's outlook for 2027Featuring:
Charlie Horner, Host
Ted Orme-Claye, SBC News Editor
Viktor Kayed, SBC News Senior JournalistiGaming Daily is supported by Optimove, the creator of Positionless Marketing and a leading player engagement solution for sports betting and iGaming operators.
Subscribe to SBC Media for daily insights into the global gambling industry.
#iGamingDaily #SuperGroup #Sportradar #iGaming #PredictionMarkets
A $1.2bn problem: Can Dan Taylor turn Flutter around after Q3 losses | Ep. 896
Flutter has reported Q3 standalone losses of $1.2bn in the first set of results under new Chief Executive Officer Dan Taylor, while leadership maintains that the NYSE-listed group holds unmatched scale in its …
Shownotes
Flutter has reported Q3 standalone losses of $1.2bn in the first set of results under new Chief Executive Officer Dan Taylor, while leadership maintains that the NYSE-listed group holds unmatched scale in its global business structure.
Yet EBITDA and profitability continue to be affected by the fallout from Brazil’s betting ban, a squeeze on UK margins and compounding US costs as FanDuel works to reset its competitive edge against new threats.
In today’s iGaming Daily, host Fernando Noodt is joined by Ted Menmuir, SBC Editor-at-Large and Ted Orme-Claye, SBC News Editor, to break down the results and what they mean for Taylor.
The team looks at what the $1.2bn figure accounts for, the positives Flutter is pitching to the market, the pressure on UK and Ireland margins and whether the group can recover under its current structure.
In this episode:
What stands out from Flutter’s Q3 trading update
What new CEO Dan Taylor is seeking to fix first
What the $1.2bn Q3 standalone loss accounts for
Where investor concerns are likely to be greatest
The positives Flutter is pitching to the market
Whether FanDuel can deliver its turnaround
How the squeeze on UK and Ireland margins is being tackled
Whether Flutter could exit Brazil without a pathway to a regulated marketAs Flutter faces pressure across its markets, the episode asks whether the group can mount a comeback under its current structure.
Further reading:
SBC News: https://sbcnews.co.uk/featurednews/2026/11/04/flutter-q3-net-loss-1bn/iGaming Daily is supported by Optimove, the creator of Positionless Marketing and a player engagement solution for sports betting and iGaming operators.
Subscribe to SBC Media for daily news, industry insights and analysis from across the global gambling sector.
#iGamingDaily #Flutter #FanDuel #DanTaylor #Q3Results
Bradley Walsh vs the Gambling Industry: Who's Telling the Truth? | Ep. 895
Did Bradley Walsh's Million Pound Shot expose the gambling industry's biggest problems, or give viewers a misleading picture of regulated betting in the UK?Channel 4 has sparked controversy with Bradley Walsh's …
Shownotes
Did Bradley Walsh's Million Pound Shot expose the gambling industry's biggest problems, or give viewers a misleading picture of regulated betting in the UK?
Channel 4 has sparked controversy with Bradley Walsh's Million Pound Shot, a staged game show designed to highlight gambling-related harm and the techniques that can encourage problematic gambling.
What began as a high-stakes quiz with contestants risking their own money was revealed to be an elaborate television production exploring the experiences of people affected by gambling addiction.
While the programme received widespread attention, its portrayal of the gambling industry has drawn criticism from the Betting and Gaming Council (BGC), which argues that several practices shown would not be permitted by licensed UK operators.
In today's iGaming Daily, host Charlie Horner is joined by Joe Streeter, Editor of iGaming Expert, and Viktor Kayed, Senior Journalist at SBC News, to examine the controversy and its wider implications for UK gambling.
Was the programme an effective way to raise awareness of gambling harm? Did it fairly represent the safeguards and regulations in place across the licensed sector? And can the industry communicate its position to a mainstream audience in the same way?
The panel explores the differences between regulated and unlicensed gambling, the industry's response to Channel 4, the growing public debate around gambling regulation and what this could mean for the future of the sector.
**In this episode:**
- What happened on Bradley Walsh's Million Pound Shot?
- Why Channel 4 created a fake game show about gambling harm
- The Betting and Gaming Council's criticism of the programme
- Whether the show accurately portrayed regulated gambling practices
- How gambling-related harm is presented to mainstream audiences
- The importance of customer protection and safer gambling interventions
- Whether the industry can improve its public reputation
- The potential impact on future gambling regulation and taxationAs debates around gambling harm, regulation and industry responsibility continue, the episode asks whether a more balanced conversation is possible.
**Further reading:**
SBC News: Million Pound Shot and the gambling industry
https://sbcnews.co.uk/features/comment/2026/11/02/million-pound-shot-gambling/iGaming Expert: Channel 4 and Bradley Walsh's Million Pound Shot
https://igamingexpert.com/features/channel-4-bradley-walsh-uk-gambling-million-pound-shot/iGaming Daily is supported by Optimove, the creator of Positionless Marketing and a player engagement solution for sports betting and iGaming operators.
Subscribe to SBC Media for daily news, industry insights and analysis from across the global gambling sector.
#iGamingDaily #BradleyWalsh #MillionPoundShot #UKGambling #Channel4
91% of Black Market Gamblers Still Use Licensed Sites? | Ep. 894
Are UK gamblers really abandoning licensed operators for the black market? New Gambling Commission research suggests the answer is more complicated.The UK Gambling Commission has published new findings from an …
Shownotes
Are UK gamblers really abandoning licensed operators for the black market? New Gambling Commission research suggests the answer is more complicated.
The UK Gambling Commission has published new findings from an analysis of banking transactions involving suspected illegal gambling operators, raising fresh questions about player behaviour, regulation and the risks facing vulnerable customers.
The research identified 3,426 suspected illegal gambling transactions involving 179 individuals. Among those with repeated detected illegal transactions, **91% also gambled with licensed operators**, challenging the assumption that players who turn to the black market necessarily leave the regulated sector behind.
But what does this mean for the UK gambling industry?
In today's episode of **iGaming Daily**, host **Charlie Horner** is joined by **Ted Menmuir, SBC Media's Editor-at-Large**, and **Ted Orme-Claye, SBC News Editor**, to unpack the research and debate its implications.
The discussion explores whether financial risk assessments and other regulatory measures could be encouraging some customers to explore unlicensed sites, while also examining the relationship between black market gambling and gambling-related harm.
The panel also considers another significant finding: 45% of the study's participants with detected illegal gambling transactions and available PGSI scores recorded a score of eight or above, compared with 6% of licensed non-lottery gambling consumers in the study's comparison group.
With concerns over player protection, financial checks, GAMSTOP, payment blocking and the limitations of existing research, the episode asks whether the industry and regulators need to rethink their assumptions about the illegal gambling market.
**In this episode:**
- Why 91% of repeat black market gamblers in the study also used licensed operators
- What open banking data reveals about gambling behaviour
- The connection between illegal gambling and problem gambling risk
- Whether regulation and financial checks are pushing players offshore
- Why unlicensed sites can be attractive to vulnerable customers
- The role of banks and payment providers in preventing illegal gambling
- What further research is needed to tackle the black marketThe Gambling Commission acknowledges that its dataset is not nationally representative and cannot establish that illegal gambling causes harm.
**iGaming Daily is supported by Optimove**, the creator of Positionless Marketing and a player engagement solution for sports betting and iGaming operators.
Subscribe to SBC Media for daily news, analysis and discussion from across the global gambling industry.
#iGamingDaily #GamblingCommission #BlackMarketGambling #UKGambling #iGaming
Kalshi’s $1B Series G and the Future of Prediction Markets | Ep. 893
Experts examine why investors backed Kalshi with a $1 billion Series G at a reported $40 billion valuation, despite mounting US legal challenges. They discuss Kalshi’s plans to broaden beyond sports, the …
Shownotes
Experts examine why investors backed Kalshi with a $1 billion Series G at a reported $40 billion valuation, despite mounting US legal challenges. They discuss Kalshi’s plans to broaden beyond sports, the prospects for prediction markets in Europe, and whether consumer demand can withstand regulatory uncertainty.
Key Topics
- Kalshi raised $1 billion in a Series G co-led by Wellington Management and Sequoia Capital, reaching a reported $40 billion valuation.
- Kalshi’s evolution from election-related markets to sports event contracts
- Kalshi is exploring financial-services products and a broader role in the US financial ecosystem, including a partnership with S&P Dow Jones indices.
- Kalshi’s stated interest in expansion into Latin America and Europe, while acknowledging that regulatory approval could take time.
- Utah’s reported 13 criminal charges against Kalshi and its operating LLC, amid wider state-level legal challenges to prediction markets.
- The discussion contrasts federal CFTC support for prediction markets with state regulators’ objections, including Utah’s anti-gambling stance.
- IG Group’s plans for prediction markets and its gambling-licence application; he also references Gibraltar’s prediction-market framework.
- The speakers expect European offerings to differ from the US, potentially with narrower markets and restrictions on sports or politically sensitive contracts.
- $40 billion valuation or possible IPO is too optimistic given uncertainty over sports contracts and possible Supreme Court review.
Host: Charlie Horner
Guests: Ted Orme-Claye & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
“A Midlife Crisis for UK Gaming?” Taxes, Policy, and the European Shuffle | Ep. 892
Host Charlie Horner is joined by SB' Editor-at-large Ted Menmuir and SBC News Editor Ted Orme-Claye to examine major European gambling developments beyond the UK budget. They discuss the impact of the UK's …
Shownotes
Host Charlie Horner is joined by SB' Editor-at-large Ted Menmuir and SBC News Editor Ted Orme-Claye to examine major European gambling developments beyond the UK budget. They discuss the impact of the UK's machine games duty increase, Flutter's Betfair exit from Italy, Veikkaus's planned Viabet launch in Denmark, and the political and tax pressures shaping 2027.
Key Topics
- The UK’s 25% increase in machine games duty was described as a compromise compared with more severe potential increases, but operators and industry groups warned of significant costs.
- Rank Group estimated an approximately £9 million cost while maintaining its profit expectations; Entain estimated about £25 million, and the BGC said up to 9,000 jobs could be at risk.
- The panel urged gambling businesses to avoid being pulled into divisive party politics and to keep engaging with government on high-street plans.
- Flutter is closing Betfair’s Italian sportsbook, casino, and exchange operations, citing regulatory conditions and the lack of a viable business case.
- Flutter is focusing on integrating its Italian assets, Sisal and Snaitech, following major acquisitions, while its Betfair exit is expected to have minimal corporate impact and no significant Italian job cuts.
- Finland’s state-owned Veikkaus plans to launch the Viabet consumer sportsbook in Denmark next year, extending beyond its established B2B activity.
- The planned opening of Finland’s betting market to multiple licences next July could prompt Veikkaus to seek new markets and respond to offshore competition.
- The speakers identified tax, political change, and the pace of industry transformation as defining forces for European gambling, with major elections ahead in markets including Spain, France, and Germany.
Host: Charlie Horner
Guests: Ted Orme-Claye & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
UK Budget Breakdown: What the 25% Machine Games Duty Means for Gambling | Ep. 891
In today’s episode, Host, Charlie Horner is joined by Ted and Ted as the trio break down the UK Budget’s decision to hike Machine Games Duty to 25% and block business rates relief for adult gaming centres …
Shownotes
In today’s episode, Host, Charlie Horner is joined by Ted and Ted as the trio break down the UK Budget’s decision to hike Machine Games Duty to 25% and block business rates relief for adult gaming centres, asking if high-street betting can survive the extra costs.
Key Topics
- Machine tax goes up to 25%: The government has raised Machine Games Duty to 25% to help fund wider support for UK high streets.
- Adult gaming centres hit hardest: Arcades face a double blow, paying the higher machine tax while missing out on the business rates discount given to pubs and shops.
- Why the tax happened: The panel debates whether this is an anti-gambling move or just a government desperate to raise cash.
- Shops and jobs at risk: Betting shops and gaming venues may have to close branches and cut staff to cope with the rising bills.
- What comes next: The team looks at whether this budget settles the gambling debate for now or opens the door to even tighter rules.
Host: Charlie Horner
Guests: Ted Orme-Claye & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
Kapitel (10)
Partouche Brings Crypto to French Casino| Ep. 890
This episode examines Groupe Partouche’s rollout of cryptocurrency payments for casino chips across its French venues, exploring the regulatory backing, technical development, and whether this marks a turning …
Shownotes
This episode examines Groupe Partouche’s rollout of cryptocurrency payments for casino chips across its French venues, exploring the regulatory backing, technical development, and whether this marks a turning point for crypto adoption in European land-based gaming.
Key Topics:
- Groupe Partouche’s Strategic Pivot: An overview of the prominent French casino operator and the commercial motivations driving its adoption of crypto payments.
- The Chip-Buying Mechanics & Timeline: How the payment system works at the cage and the rollout schedule extending into 2027.
- A Four-Year Technical Build: The background on how the proprietary payment infrastructure was developed and tested behind the scenes.
- Regulatory Compliance & MiCA: How the European Union’s Markets in Crypto-Assets (MiCA) framework provides the legal foundation for French venues to accept digital assets.
- Industry Impact & Future Adoption: The specific cryptocurrencies supported and whether this signals widespread crypto integration across European land-based casinos.
Host: Charlie Horner
Guests: Louis Thompsett & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
Kapitel
Kapitel werden geladen …
Brazil’s Betting Reset: What Lula’s Return Means for iGaming | Ep. 889
Host Fernando Noodt speaks with Ted Menmuir and Leonardo Biazzi about Lula da Silva’s election victory and what it could mean for Brazil’s online betting market. They examine the extinguished licences …
Shownotes
Host Fernando Noodt speaks with Ted Menmuir and Leonardo Biazzi about Lula da Silva’s election victory and what it could mean for Brazil’s online betting market. They examine the extinguished licences, Congress’s role in reviewing the provisional measure, and the legal and commercial uncertainty facing operators, sports and media businesses.
Key Topics
- Why Lula’s second-round vote rose by 11 million, while Flavio Bolsonaro gained 3 million, after grassroots organizing and voter outreach.
- Lula’s centrist campaign tone, his stated interest in regulating social media, and his earlier opposition to betting operators.
- The provisional measure extinguished previously authorised licences, including those operators had paid R$30 million to obtain, deepening the sector’s uncertainty.
- Congress could consider proposals to restore regulated sports betting while excluding online casinos, partly because betting sponsors support Brazilian clubs and competitions.
- The Liberal Party holds substantial legislative representation, but Leonardo expects some centrist politicians to work with Lula for political survival.
- Lula may gain politically whether a proposed betting ban succeeds or fails, since he can claim to have pursued the policy.
Host: Fernando Noodt
Guests: Leonardo Biazzi & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
Kapitel
Kapitel werden geladen …
Inside the AI Gambling Debate: From DraftKings Scrutiny to Canada's Market Expansion | Ep. 888
In this episode, we explore the impact of AI on sports betting, recent regulatory developments in the US and Canada, and the future of iGaming expansion. Our experts discuss how AI is shaping responsible …
Shownotes
In this episode, we explore the impact of AI on sports betting, recent regulatory developments in the US and Canada, and the future of iGaming expansion. Our experts discuss how AI is shaping responsible gaming, marketing practices, and market regulation.
Key Topics
- AI and machine learning in sports betting
- Regulatory responses to AI use in gambling
- Market expansion in Alberta and other Canadian provinces
- Responsible gaming and AI targeting
- US state and federal regulation developments
- Canadian political shifts affecting iGaming
- DraftKings' marketing practices and allegations
- Impact of AI on player protection and responsible gaming
Host: Fernando Noodt
Guest: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Betsson’s Record Revenues, LatAm Expansion, and 2026 Strategy| Ep. 887
In this episode, Pontus Lindwall discusses Betsson's recent financial performance, strategic positioning in Latin America and Europe, and outlook for the remainder of 2026 amidst market challenges and …
Shownotes
In this episode, Pontus Lindwall discusses Betsson's recent financial performance, strategic positioning in Latin America and Europe, and outlook for the remainder of 2026 amidst market challenges and opportunities.
Key Topics
- Betsson's Q3 financial performance
- Impact of market regulation and tax on revenue
- Betsson's B2B growth initiatives
- World Cup trading performance
- Latin American market strategy and Brazil situation
- European market developments in Italy and Belgium
Host: Fernando Noodt & Ted Menmuir
Guest: Pontus Lindwall
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
UK Gambling Braces for Budget Tax Decisions as Flutter Cuts 1,400 Jobs | Ep. 886
In today’s episode of iGaming Daily, host Fernando Noodt is joined by Ted Orme-Claye, and Joe Streeter discuss potential UK gambling tax increases ahead of the autumn budget and how rising costs threaten retail …
Shownotes
In today’s episode of iGaming Daily, host Fernando Noodt is joined by Ted Orme-Claye, and Joe Streeter discuss potential UK gambling tax increases ahead of the autumn budget and how rising costs threaten retail betting and industry jobs.
Key Points
- Potential Tax Hike: Reports suggest Machine Games Duty (MGD) could rise from 20% to 25%.
- Scrutiny on Tax Data: Reports from Guido Fawkes questioned the evidence behind campaign calls for a 40% tax rate.
- Job Cuts Confirmed: Flutter Entertainment announced 1,400 redundancies in the UK and Ireland due to existing tax burdens.
- Threat to Horse Racing: Higher taxes and shop closures risk cutting vital funding, media rights, and sponsorships for British racing.
- High Retail Risk: Industry experts warn that ongoing tax uncertainty places high-street betting shops at serious risk of extinction.
Host: Fernando Noodt
Guests: Ted Orme-Claye & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Flutter’s $500M Cost-Cutting Plan: Is the UK Gambling Model Broken? | Ep. 885
This episode explores the recent job cuts at Flutter due to UK tax hikes, the broader implications for the UK gambling industry, and the political landscape influencing these changes. Join us as we analyse the …
Shownotes
This episode explores the recent job cuts at Flutter due to UK tax hikes, the broader implications for the UK gambling industry, and the political landscape influencing these changes. Join us as we analyse the impact of government decisions on industry health and employment.
Key Topics
- Flutter's restructuring and job cuts due to UK tax hikes
- The impact of remote gaming duty increase on the industry
- Political and economic factors influencing UK gambling regulation
- Industry response and future outlook amidst regulatory pressures
- The broader economic and employment implications for the UK
Host: Charlie Horner
Guests: Ted Menmuir & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Inside Spain’s iGaming Overhaul: DGOJ Algorithms, Deposit Limits & Market Resilience | Ep.884
In this episode, we explore the complexities of Spain's gambling market, including regulatory challenges, market dynamics, and future prospects, with insights from Ted Menmuir.Key TopicsRegulatory challenges in …
Shownotes
In this episode, we explore the complexities of Spain's gambling market, including regulatory challenges, market dynamics, and future prospects, with insights from Ted Menmuir.
Key Topics
- Regulatory challenges in Spain's gambling market
- Impact of political changes on gambling regulation
- Key projects of the DGOJ including deposit limits and detection algorithms
- Market competitiveness and challenger brands in Spain
- Long-term prospects for foreign and domestic operators in Spain
Host: Charlie Horner
Guests: Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
The National Lottery's Next Era: Allwyn, the NAO, and the Gambling Commission | Ep. 883
This episode explores the UK National Audit Office’s (NAO) study into the Fourth National Lottery Licence, examining its scope, wider implications, and the performance of current operator Allwyn. We analyse how …
Shownotes
This episode explores the UK National Audit Office’s (NAO) study into the Fourth National Lottery Licence, examining its scope, wider implications, and the performance of current operator Allwyn. We analyse how regulatory oversight, public perception, and macroeconomic conditions influence ticket sales, returns to good causes, and overall trust in the system.
Key Topics
- Scope of the NAO study and its focus on the Department for Culture, Media and Sport
- The initial ambitious targets set by Allwyn and their current status
- Impact of macroeconomic factors on lottery ticket sales and donations
- Legal challenges faced by Allwyn and their effects on operations
- Responsibility sharing among operator, gambling commission, and government
- Public perception of the lottery and its social contribution
- Potential effects of the NAO study on confidence in regulatory oversight
- Comparison of the UK lottery with international practices
Host: Fernando Noodt
Guests: Ted Orme-Claye & Viktor Kayed
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Entain Q3 Financial Breakdown: Market Share, Regulatory Risks, and Investor Outlook | Ep. 882
This episode features an in-depth discussion on Entain's Q3 performance, industry challenges, and strategic outlook amidst regulatory pressures and market shifts. Experts analyse financial results, regulatory …
Shownotes
This episode features an in-depth discussion on Entain's Q3 performance, industry challenges, and strategic outlook amidst regulatory pressures and market shifts. Experts analyse financial results, regulatory impacts in Brazil and the UK, and BetMGM's US growth, providing valuable insights for investors and industry followers.
Key Topics
- Entain's Q3 financial results and outlook
- Impact of UK and Brazil regulations on gambling operators
- BetMGM's growth and US market strategy
- Industry lobbying against tax increases and job impact
- Market share shifts in online gambling in UK, New Zealand, Spain, and Canada
Host: Charlie Horner
Guests: Patrick Killeen & Conor Porter
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
Matchbook Buys Betdaq: What It Means for Betting Exchanges & Prediction Markets | Ep. 881
This episode explores the recent acquisition of Betdaq by Matchbook, the state of the UK betting exchange market, and the potential impact of prediction markets on the industry. Experts discuss market …
Shownotes
This episode explores the recent acquisition of Betdaq by Matchbook, the state of the UK betting exchange market, and the potential impact of prediction markets on the industry. Experts discuss market consolidation, growth opportunities, and future trends in betting exchanges.
Key Topics- Matchbook's takeover of Betdaq
- State of the UK betting exchange market
- Impact of prediction markets on industry growth
- Market consolidation and competition
- Liquidity and customer base integration
- Potential for industry revival through innovation
Host: Fernando Noodt
Guests: Patrick Killeen & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Will the EU Tax Online Gambling? | What iGaming Operators Need to Know | Ep. 880
In this episode, we explore the potential for a common EU tax on online gambling, the political and economic factors influencing EU budget negotiations, and what this means for the iGaming industry. Our guests …
Shownotes
In this episode, we explore the potential for a common EU tax on online gambling, the political and economic factors influencing EU budget negotiations, and what this means for the iGaming industry. Our guests discuss the current draft of the EU budget, the support and opposition from various member states, and the future prospects of gambling taxation within the EU.
Key Topics
- EU budget negotiations and the absence of a gambling tax in the initial draft
- Support for common taxes on emissions, consumption, and carbon offsetting
- Opposition from Malta and other countries with significant iGaming industries
- Potential for future inclusion of gambling taxes in subsequent budget cycles
- The influence of member states' economic conditions on tax support
- The role of political blocs and national interests in EU funding decisions
- The impact of macroeconomic pressures on EU fiscal policy
- The importance of lobbying and advocacy in shaping EU tax policy
- The relationship between gambling industry fragmentation and EU regulation
- Future prospects for a unified EU approach to gambling taxation
Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Nordic Compass: A Single Exchange to Fix Europe’s Capital Problem | Ep. 879
In this episode, we explore the Nordic Compass initiative, a proposed unified Nordic stock exchange aimed at increasing liquidity and competitiveness for Scandinavian companies. We discuss the economic …
Shownotes
In this episode, we explore the Nordic Compass initiative, a proposed unified Nordic stock exchange aimed at increasing liquidity and competitiveness for Scandinavian companies. We discuss the economic, regulatory, and industry implications of this project, featuring insights from industry experts.
Key Topics
- Nordic Compass Alliance: Its origins, leadership, and core objectives
- Unified Regional Exchange: Potential benefits for Scandinavian capital markets
- European Regulatory & Market Fragmentation: The structural hurdles facing European PLCs
- Capital Flight: The impact of Eurozone businesses migrating listings to the US
- iGaming Perspectives: Industry reactions from Betsson and Better Collective
- EU Economic Policy: How the 2028–2034 EU budget cycle influences market integration
- Norway's EEA Status: The role of non-EU EEA membership in Nordic financial cohesion
- Future Outlook: Strategies to restore competitiveness across European and Nordic markets
Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Games & Leaves: Niklas Süle on Leadership, iGaming, and Product Quality Over Hype | Ep. 878
In this episode, football star Niklas Süle shares his journey from professional football to entrepreneurship in the gaming industry. Discover how his sports experience influences his approach to business, game …
Shownotes
In this episode, football star Niklas Süle shares his journey from professional football to entrepreneurship in the gaming industry. Discover how his sports experience influences his approach to business, game development, and fan engagement.
Key Topics
- Niklas Süle's transition from professional football to gaming entrepreneurship
- The influence of football leadership skills on business management
- Development of mobile and iGaming products by Games & Leaves
- Fan engagement strategies learned from football applied to gaming
- The importance of product quality over marketing hype in gaming
- Challenges of shifting from mobile games to iGaming
- Team diversity and collaboration in business and sports
- The role of passion and drive in career transitions
- Future plans for Games & Leaves and new game development
- Insights into the sports industry and gaming crossover
Host: Joe Streeter
Guest: Niklas Süle
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Regulated Rails: Navigating MiCA & Crypto Payments in iGaming | Ep. 877
In this episode, we explore the evolving landscape of crypto and payment infrastructure in the iGaming industry with experts from Payhound.com Discover how crypto is solving key challenges, the importance of …
Shownotes
In this episode, we explore the evolving landscape of crypto and payment infrastructure in the iGaming industry with experts from Payhound.com Discover how crypto is solving key challenges, the importance of seamless payment systems, and the future of cross-border transactions.
Key Topics
- Crypto's utility in iGaming
- Impact of (MiCA) legislation on payments
- Crypto treasury management
- Cross-border payment challenges
- Player experience and payment speed
- Crypto onramps and offramps
- Partnerships with sports clubs for branding
- Cost considerations in payment processing
Host: Fernando Noodt
Guests: David Kicks & Peter Woodfine
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
Navigating Ireland’s Gambling Revolution: Ladbrokes, Regulation, and the Future of iGaming | Ep. 876
In this episode, we explore the recent financial performance of Ladbrokes in Ireland, the impact of new regulations, and the broader implications for the Irish gambling market. Join us as we analyse industry …
Shownotes
In this episode, we explore the recent financial performance of Ladbrokes in Ireland, the impact of new regulations, and the broader implications for the Irish gambling market. Join us as we analyse industry trends, regulatory changes, and strategic responses from major operators.
Key Topics
- Ladbrokes financial performance in 2025
- Impact of Irish gambling regulations
- Entain's cost-cutting and strategic shifts
- Retail closures and online growth
- Market comparison between UK and Ireland
- Regulatory authority of Ireland (GRA)
- Industry response to regulatory changes
- Future outlook for Irish betting industry
Host: Charlie Horner
Guests: Ted Orme-Claye & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
Pop Culture, TikTok & Casino Games: How MOFO Makes Noise in iGaming | Ep. 875
In this episode, we explore how MOFO is revolutionising iGaming content with trend-driven, instant games that capture player attention. Jessica Collins and Jennie Strandberg share insights on their bold …
Shownotes
In this episode, we explore how MOFO is revolutionising iGaming content with trend-driven, instant games that capture player attention. Jessica Collins and Jennie Strandberg share insights on their bold approach, balancing evergreen and timely content, and how they make noise in a competitive industry.
Key Topics
- MOFO's disruptive approach to iGaming content
- Balancing evergreen and trending casino games
- The importance of making noise and visibility
- Trend detection and rapid game development
- Customising games for individual casinos
- The role of pop culture and current events
- The bravery to be provocative and edgy
- Predicting trends and forecasting content
- The dual strategy of evergreen and timely content
- Using geolocation and player data for targeted games
Host: Fernando Noodt
Guests: Jessica Collins & Jennie Strandberg
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Could the UK Double Machine Game Duty? | Ep. 874
In this episode, we explore the latest UK tax data on betting and gaming, the potential impact of doubling machine game duty, and the legal case involving Jumpman Gaming. Our experts analyse what these …
Shownotes
In this episode, we explore the latest UK tax data on betting and gaming, the potential impact of doubling machine game duty, and the legal case involving Jumpman Gaming. Our experts analyse what these developments mean for the industry and government policy.
Key Topics
- UK tax receipts from betting and gaming
- Impact of doubling machine game duty
- Legal case of Jumpman Gaming and remote gaming duty
- Government's approach to gambling regulation
- Industry response to tax policy changes
Host: Charlie Horner
Guests: Martyn Elliott & Ted Orme-Claye
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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The Positionless Marketer: How AI Levels the iGaming Playing Field | Ep. 873
In this episode, Pini Yakuel, CEO of Optimove, discusses how AI and positionless marketing are transforming iGaming. Discover how these innovations enable smaller teams to compete with larger operators and …
Shownotes
In this episode, Pini Yakuel, CEO of Optimove, discusses how AI and positionless marketing are transforming iGaming. Discover how these innovations enable smaller teams to compete with larger operators and reshape organisational structures.
Key Topics
- The concept of positionless marketing and its origins
- How AI accelerates marketing processes and decision-making
- Restructuring organizations for AI-driven marketing
- Case examples of AI enabling smaller operators to compete
- The future of AI agents as CRM employees
Host: Charlie Horner
Guest: Pini Yakuel
Producer: Anaya McDonald
Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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