Trevor Stirling: Guinness, Diageo’s Black Magic
Shownotes
Global Beverage Analyst Trevor Stirling discusses the enduring success of Diageo’s Guinness brand, from its distinctive liquid and decades of marketing to its recent growth across the UK and Ireland. Trevor explores the international runway for Guinness, the potential of Guinness 0.0, and whether the brand can replicate its success in new markets. He also looks at opportunities across Diageo’s Scotch, tequila and RTD portfolios, and what new CEO Dave Lewis could bring to the business through a sharper focus on costs, marketing and brand fundamentals.
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