16 Heart Shaped Box: niching

Hello,

If you enjoy the show, you can chip in on our production costs at ko-fi.com/indiebusinessclub please and thank you 💖

In episode 16 “Heart Shaped Box”, we talk about…

how and why to niche

ikigai (Mel had written it down wrong, no wonder she couldn’t say it)

Voicenoted

We’ve got a voicenote in from marketer Ayo Abbas, an award-winning strategic marketing consultant who specialises in working with construction and built environment firms. Ayo also has a podcast (podcast pals!) called The Built Environment Marketing Show. You can find Ayo here on LinkedIn, here on her website and here for her podcast.

Your friends and mine

Raymond Manzor is a sustainability copywriter for climate heroes. Ray also has a substack where he writes about climate change issues.

What do you reckon?

Mel set a goal for ten listeners to email in and let us know what they think of the show. We’ve had some incredible feedback in so far but we’re greedy and want more more more so please let us know what you think of the show. It helps us stay motivated 😉 [email protected]

Email the show

Got a burning question about being a freelancer, founder, or independent business owner? Or a story about how you niched? Get in touch on [email protected] and we might feature you in our upcoming Q&A episode.

Cheers,

Ben & MelFind our producer, theme composer and big kid Ant Henderson on LinkedIn 🐶Support the show at ☕

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com