Why tradwife content is so seductive

From making bubble gum by hand to tranquil depictions of motherhood, why is the tradwife fantasy so appealing and why can't we look away?

During the pandemic, tradwives like Nara Smith and Hannah Neeleman from Ballerina Farm dominated our algorithms. They baked perfectly scored sourdough loaves in spotless kitchens and made cereal for their toddlers from scratch.

These women depict an enviable, calm lifestyle that very few women can attain.

While some influencers reject the label of tradwife, their content taps into a powerful fantasy that has drawn millions of women to watch, even if we have no plans or desire to ever live that way.

Yumi Stynes is joined by Professor Heejung Chung to unpack the tradwife phenomenon and the real-world impacts that come with the promotion of "traditional" gendered ideals.

This episode will answer questions like:

• What is a tradwife?
• Where did the tradwife movement come from?
• How do tradwives afford the lifestyle?
• Do tradwives have their own money?
• Are men looking for a tradwife?
• Do tradwives have to be submissive?
• Is Nara Smith a tradwife?

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This episode contains references to tradwives, traditional lifestyles, Ballerina Farm, Nara Smith, Yesteryear and Hannah Neeleman.