Clout Matrix: inside the rise of clout

Enter the Clout Matrix. From the cloutbombing antics of the viral Heaven sofa campaign to scammer culture and the dark side of clout chasing, clout is taking over online discourse. On this episode, we're joined by artist and creative director Ana Viktoria Dzinic to explore how clout is evolving in the internet age – and why unleashing your inner clout demon is an inevitable part of post-capitalism today.

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