The Mid: how culture became algorithmically optimised for mass appeal

Welcome to the inaugural episode of Logged On, the new podcast from Dazed with Günseli Yalcinkaya about all things internet culture, from memes to emerging trends, Deep Web conspiracy theories and beyond.

Episode 1 – The Mid

We're living in a mid-ocracy. Today, culture is algorithmically optimised for mass appeal, serving up platters of pre-packaged cool – whether that’s a Deftones tee, a Fred Again mix or a wavy mirror via your Instagram explore page. On this episode, we're joined by Shumon Basar, the co-author of two books, ‘The Age Of Earthquakes’ and ‘The Extreme Self’, and the author of recent essays on lorecore and endcore, to discuss why everything suddenly feels so... mid.

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