A Complete Relationship Business with SG Brands Founder Samuel Gearing

What is a fragrance distributor and what do they do? This week I'm joined by Samuel Gearing, Founder and CEO of SG Brands, the UK distributor for fragrance brands such as Arquiste, Pigmentarium, Bienaimé, and Gallivant. Samuel talks about the role of the distributor in a fast moving and ever-evolving industry, touching on trends, finding the right retailers for his brands, and what he looks for when signing a new brand.

You can find out more about SG Brands on the brand's website: https://www.sg-brands.co.uk

Follow them on instagram: https://www.instagram.com/sgbrandsuk/

Samuel's emotional connection scent is Fico di Amalfi by Acqua di Parma.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

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