Bringing Technology Into the Consumer Conversation with KAORIUM CEO Ben Janoušek

With 8,000+ fragrance launches per year, consumers have never had so much choice. Whilst choice is great, it can be tricky to cut through all that olfactory noise and know where to start when discovering new fragrances. Enter KAORIUM and The Scent Sommelier™, whose aim it is to make fragrance discovery easier using AI technology. In this episode I speak with KAORIUM CEO, Ben Janoušek all about the large language model at the heart of their technology and how it is used, not as a replacement for sales staff, but as a tool to enhance their interactions with consumers, leading to richer customer experiences.

You can find out more about KAORIUM on the brand's website: https://www.kaorium.com/

Follow KAORIUM on instagram: https://www.instagram.com/discoverkaorium

Ben's emotional connection scent is Polo Sport Extreme by Ralph Lauren.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/

I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense

You can also check out my website at https://www.thomasdunckley.com/

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