How to Make Brand Merch That Doesn't Suck

Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill. Marketers take note: we don’t need a tote! 

00:00: Intro

02:05: What makes good brand merch 

09:00: Love It or Landfill: Walmart Rotisserie Chicken purse

14:00: Patagonia zip ups 

16:30: Whole Foods x FishWife tote bag

18:30: Cosmopolitan yogurt 

20:00: Chili’s x Tecova’s Booth Boots

22:40: Pizza Hut lamp bucket hat

23:55: McDonald’s charging buddy

25:40: Starbucks tumblers

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices