Brands in the Comments: A Helpful Guide

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land. 

00:00: Intro

02:00: Did the Wendy’s Twitter account start this trend

04:30: Brands being summoned vs. randomly jumping in 

06:00: PF Chang’s cake adventure 

08:00: When commenting goes wrong 

11:00: BetterHelp’s commenting strategy 

15:00: What is the Empire State Building’s strategy

16:00: When brands go after other brands 

19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices