The Dos and Don’ts of a Logo Refresh

This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand. 

00:00: Intro

02:00: Why do brands change their logos 

04:40: Risks of changing logos  

08:40: Levi’s World Cup logo change

12:50: Spotify’s disco ball 

16:40: Mountain Dew 

20:15: Gap’s 2009 rebrand fail 

22:30: Hopping on the Taylor Swift brand 

25:00: Brands being cringe in the comments

28:00: Which brands could use a logo update

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices