Microdramas Are a Mega Trend

This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling. 

00:00: Intro

02:35: Microdramas are inexpensive 

05:10: Made for different platforms

11:40: Is the goal for completion or consumption

14:00: Brands as entertainment companies 

16:50: Is it for every brand 

21:00: How is AI being used for this purpose 

This episode is brought to you by Paramount Ads Manager. For more information, visit paramountadsmanager.com 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices