Is a DEI Pullback Preventing a Pride Marketing Comeback?

This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations.

00:00: Intro

02:50: When did the Pride pullback begin

06:00: Brands need to be clear in their own values

09:00: How companies have shifted support in presence and financials

13:20: Pride merch collections

16:00: Appealing to Gen Z

19:00: Can Pride marketing make a comeback

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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