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Über den Podcast
Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
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MicroConf Tactics: What SaaS Buyers Actually Want in 2026
Private equity firms have quietly raised the bar on what metrics they need to see in a SaaS before they’ll conisder putting in an offer. Rob Walling sat down with Einar Vollset from Discretion Capital to break …
Shownotes
Private equity firms have quietly raised the bar on what metrics they need to see in a SaaS before they’ll conisder putting in an offer.
Rob Walling sat down with Einar Vollset from Discretion Capital to break down the 6 moats buyers now require before they'll even consider a deal — and why it matters even if you never plan to sell.
Links in the podcast:
Idea to Traction - Preorder before Nov 10 to get all the bonuses.
MicroConf Tactics: Stop Adding Lazy AI to Your SaaS
There are only 6 ways to actually use AI as a feature in your SaaS. After talking with hundreds of TinySeed companies, that's the number I kept landing on. In this talk from MicroConf US in Portland, I break …
Shownotes
There are only 6 ways to actually use AI as a feature in your SaaS.
After talking with hundreds of TinySeed companies, that's the number I kept landing on.
In this talk from MicroConf US in Portland, I break down all 6, with real examples from companies you know and some you've never heard of.
Links in the episode:
Get Your Ticket for MicroConf US- April 18-20, 2027 in Austin, Texas
MicroConf Tactics: What SaaS Buyers Actually Want in 2026
Private equity firms have quietly raised the bar on what metrics they need to see in a SaaS before they’ll conisder putting in an offer. I sat down with Einar Vollset from Discretion Capital to break down the 6 …
Shownotes
Private equity firms have quietly raised the bar on what metrics they need to see in a SaaS before they’ll conisder putting in an offer.
I sat down with Einar Vollset from Discretion Capital to break down the 6 moats buyers now require before they'll even consider a deal — and why it matters even if you never plan to sell.
Links in the episode:
MicroConf Tactics: AI is Crushing Big SaaS
The "SaaSpocalypse" wiped $2 trillion from public SaaS markets — but the people panicking aren't building the kind of business you are. I break down why the math-terrifying enterprise SaaS giants don't apply to …
Shownotes
The "SaaSpocalypse" wiped $2 trillion from public SaaS markets — but the people panicking aren't building the kind of business you are. I break down why the math-terrifying enterprise SaaS giants don't apply to bootstrapped founders, and why the advantages that have always made small teams dangerous are getting stronger in an AI-driven market.
Links from the Pod
Subscribe to the Rob Walling YouTube Channel
MicroConf Tactics: Start a SaaS From $0 in 2026
No savings. No trust fund. No venture capital. Just nights and weekends. That's how most successful SaaS companies start — including mine. I walk through what it costs, what's free, how to build without cash …
Shownotes
No savings. No trust fund. No venture capital. Just nights and weekends. That's how most successful SaaS companies start — including mine.
I walk through what it costs, what's free, how to build without cash, and how to find your first customers on a tiny budget.
Links:
Subscribe to the Rob Walling YouTube Channel
Join Idea To Traction Waitlist - New book launches in October
MicroConf Tactics: Is Mailchimp the Greatest Bootstrapped SaaS Ever?
This is the story of MailChimp. Welcome to SaaS Legends, a series where Rob Walling tells the stories of the founders who built the most iconic software companies, and what you can learn from them. In this …
Shownotes
This is the story of MailChimp.
Welcome to SaaS Legends, a series where Rob Walling tells the stories of the founders who built the most iconic software companies, and what you can learn from them.
In this episode I break down how Ben Chestnut and Dan Kurzius accidentally invented freemium, said no to VCs for 20 years, and built one of the most valuable software companies ever created, without following anyone else’s playbook.
Links from the Pod
MicroConf Tactics: The Real Reason SaaS Customers Cancel (here's how to fix it)
Every time a customer cancels, you tell yourself a story about why. Most of the time, that story is wrong. Rob Walling break down the biggest churn patterns I’ve seen kill SaaS companies and how to figure out …
Shownotes
Every time a customer cancels, you tell yourself a story about why.
Most of the time, that story is wrong.
Rob Walling break down the biggest churn patterns I’ve seen kill SaaS companies and how to figure out which ones you can actually fix.
Links from the Pod
Subscribe to the Rob Walling YouTube Channel
MicroConf Tactics: The ‘Old Rules’ of SaaS Still Win
AI is changing SaaS, but not everything. Rob Walling breaks down the 5 fundamentals that still determine whether your business survives, and why ignoring them means no amount of AI will save you. Links from the …
Shownotes
AI is changing SaaS, but not everything.
Rob Walling breaks down the 5 fundamentals that still determine whether your business survives, and why ignoring them means no amount of AI will save you.
Links from the Pod
Subscribe to the MicroConf YouTube Channel
Subscribe to the Rob Walling YouTube Channel
MicroConf Mastermind Matching Program (Applications are open in the Fall)
MicroConf Tactics: Not Sure How to Market Your SaaS? Start Here
Rob Walling has seen 5 B2B SaaS marketing strategies work over and over, and in this video, he breaks down how AI is changing each one in 2026, what's different (and what's not), and how to prioritize based on …
Shownotes
Rob Walling has seen 5 B2B SaaS marketing strategies work over and over, and in this video, he breaks down how AI is changing each one in 2026, what's different (and what's not), and how to prioritize based on your product.
Links from the Pod
Subscribe to the Rob Walling YouTube Channel
MicroConf Tactics: SaaS is Hard Until You Learn These 4 Skills
Most SaaS founders hit a wall and can't figure out why they won't grow. After working with thousands of founders and investing in over 230 SaaS companies, I've found the same root cause almost every time: a gap …
Shownotes
Most SaaS founders hit a wall and can't figure out why they won't grow.
After working with thousands of founders and investing in over 230 SaaS companies, I've found the same root cause almost every time: a gap in one of four core skills every SaaS needs to survive.
In this video I'll break down what those skills are and what to do if you're missing one.
Links from the Pod:
Subscribe to the Rob Walling YouTube Channel
Subscribe to Rob Walling's Essays
Episode 728 | Bootstrapping Gymdesk to a More Than $32.5M Exit
MicroConf Tactics: AI Ads Will Be The Next Land Grab (Here's How I'd Play It)
Early Google and Facebook ads felt like a cheat code. Then the advantage disappeared. AI chat platforms are introducing ads now, and this might be another early window. The real challenge is timing. Today I’ll …
Shownotes
Early Google and Facebook ads felt like a cheat code. Then the advantage disappeared.
AI chat platforms are introducing ads now, and this might be another early window. The real challenge is timing.
Today I’ll show you how to get that timing right and avoid the common traps I’ve seen across hundreds of SaaS companies.
Links from the Pod
Subscribe to the Rob Walling YouTube Channel
MicroConf Europe September 21-23, 2026 in Reykjavik, Iceland
MicroConf Tactics: Give Me 36 Minutes and I'll Teach You How to Find $1M SaaS Ideas
I surveyed 200+ founders making $1K-$100K+/month to find out how successful founders came up with their SaaS idea. In this video I break down the 8 proven methods they used—with real examples from dozens of …
Shownotes
I surveyed 200+ founders making $1K-$100K+/month to find out how successful founders came up with their SaaS idea.
In this video I break down the 8 proven methods they used—with real examples from dozens of founders.
Spoiler: 72% found their idea through their work. Your next SaaS might be hiding in plain sight.
Links from the Pod
Subscribe to the MicroConf YouTube Channel
Free 9-5 Audit (find your SaaS idea at your day job)
Get early access to my upcoming book
Huge thanks to all of the folks who filled out the survey!
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MicroConf Tactics: 9 Brutal Truths About Startups I Know After 20 Years in SaaS
SaaS is an incredible business model, with recurring revenue, high margins, and big exits. But there’s a dark side most founders don’t see until it’s too late. In this ep, I break down the uncomfortable truths …
Shownotes
SaaS is an incredible business model, with recurring revenue, high margins, and big exits. But there’s a dark side most founders don’t see until it’s too late.
In this ep, I break down the uncomfortable truths every founder should know before they dive in.
Links in the Pod:
Subscribe to the MicroConf YouTube Channel
MicroConf Europe September 21-23 · Reykjavik, Iceland
MicroConf Tactics: What's ACTUALLY Happening in SaaS Right Now
Rob Walling shares how he's seeing AI affect the SaaS landscape, explains why he doesn’t believe AI will ever kill SaaS, and outlines where the biggest opportunities are for ambitious bootstrapped founders …
Shownotes
Rob Walling shares how he's seeing AI affect the SaaS landscape, explains why he doesn’t believe AI will ever kill SaaS, and outlines where the biggest opportunities are for ambitious bootstrapped founders today.
Links from the Pod
MicroConf Tactics: Coding in 2026 is STILL a Superpower (Even with AI)
Is learning to code still worth it in 2026? Rob Walling breaks down what’s actually happening in the industry, why coding is still one of the highest-leverage skills you can learn, and how he’d approach …
Shownotes
Is learning to code still worth it in 2026?
Rob Walling breaks down what’s actually happening in the industry, why coding is still one of the highest-leverage skills you can learn, and how he’d approach learning to code if he were starting from scratch today.
Links from the Pod
Subscribe to the Rob Walling YouTube Channel
MicroConf Tactics: 6 Signs Your SaaS MVP Is Not Good Enough (nobody teaches this)
In this video, Rob Walling breaks down 6 real reasons your MVP flopped from solving the wrong problem to over-promising what your product can’t yet deliver, and shows you exactly how to fix each one. Links from …
Shownotes
In this video, Rob Walling breaks down 6 real reasons your MVP flopped from solving the wrong problem to over-promising what your product can’t yet deliver, and shows you exactly how to fix each one.
Links from the Pod
MicroConf US - Portland - Use Promocode ROB50 for $50 off
Subscribe to the Rob Walling YouTube channel
MicroConf Tactics: You're Working on the WRONG Things - here's how to fix it
Rob Walling shares the Certainty vs. Uncertainty Framework, the system he’s used to build six companies and invest in over 250 startups to help you stop mistaking “busy” for “effective,” and focus on what truly …
Shownotes
Rob Walling shares the Certainty vs. Uncertainty Framework, the system he’s used to build six companies and invest in over 250 startups to help you stop mistaking “busy” for “effective,” and focus on what truly drives progress.
Links from the Pod
MicroConf Europe Tickets are on Sale - Reykjavik, Iceland - Sept 21-23rd, 2026
Subscribe to the Rob Walling YouTube Channel
Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)
MicroConf Tactics: I Obsessed Over Product-Market Fit - Here Are the 5 Stages of PMF
Rob Walling breaks down the five phases of Product-Market Fit, showing how founders can identify where they are on the spectrum and what specific actions will move them forward. Most founders think …
Shownotes
Rob Walling breaks down the five phases of Product-Market Fit, showing how founders can identify where they are on the spectrum and what specific actions will move them forward.
Most founders think product-market fit is a switch that suddenly flips on, but it’s not!
Links from the Pod
TinySeed Application are open until 2/17/26
TinySeed Applications Live Q&A- February 11th, 10AM EST
There’s ONLY 5 Ways to Use AI in SaaS (prove me wrong)
Every founder is asking the same question: “Am I falling behind on AI?” In this video, Rob Walling breaks down the five ways startups are using AI and which ones actually work. He covers everything from using …
Shownotes
Every founder is asking the same question: “Am I falling behind on AI?”
In this video, Rob Walling breaks down the five ways startups are using AI and which ones actually work. He covers everything from using AI as your core product to leveraging it for growth and operations, including real-world examples from SaaS founders.
Can’t find a developer, and now you’re frustrated with the hiring process?
G2i gives you access to over 8,000 pre-vetted engineers - no AI-generated resumes, just real, experienced candidates ready to join your team.
Start your 7-day free trial at https://g2i.co/microconf and mention MicroConf for $1500 off your first invoice!
Links in the pod:
Subscribe to the Rob Walling YouTube Channel
Get Your Tickets for MicroConf Europe 2026
Get Your Tickets for MicroConf US 2026
Use promo code ‘ROB50’ to get $50 off your ticket.
MicroConf Tactics: How to Hire Your First Developer (Avoid These 7 COSTLY Mistakes)
Hiring your first developer or engineer is a huge milestone and it’s easy to make costly mistakes. In this video, Rob Walling shares the seven most common pitfalls founders face when hiring a developer for the …
Shownotes
Hiring your first developer or engineer is a huge milestone and it’s easy to make costly mistakes.
In this video, Rob Walling shares the seven most common pitfalls founders face when hiring a developer for the first time, plus expert tips to help you build your startup team with confidence.
Can’t find a developer, and now you’re frustrated with the hiring process?
G2i gives you access to over 8,000 pre-vetted engineers - no AI-generated resumes, just real, experienced candidates ready to join your team.
Start your 7-day free trial at https://g2i.co/microconf and mention MicroConf for $1500 off your first invoice!
Links in the Pod:
MicroConf Tactics: The Silent Killer of Startups (And How to Prevent It)
In this episode, Rob Walling shares why building alone is dangerous, what your real options are, and exactly how to surround yourself with other founders who can help you navigate the chaos without losing your …
Shownotes
In this episode, Rob Walling shares why building alone is dangerous, what your real options are, and exactly how to surround yourself with other founders who can help you navigate the chaos without losing your mind.
Links from the Pod
Subscribe to the MicroConf YouTube Channel
MicroConf Tactics: How TinySeed Helped Harris Grow His SaaS to $500k ARR (in 1 Year)
Rob Walling chats with Harris Kenny, founder of OutboundSync, about how he took a low-code MVP and, with seed funding from TinySeed, scaled it into a SaaS business generating over $500K in annual recurring …
Shownotes
Rob Walling chats with Harris Kenny, founder of OutboundSync, about how he took a low-code MVP and, with seed funding from TinySeed, scaled it into a SaaS business generating over $500K in annual recurring revenue — all in just one year.
Links in the episode:
MicroConf Tactics: How to Perfectly Position Your B2B Brand in 34 Minutes
Unlock the most effective homepage positioning framework used by top-performing SaaS founders. In this video, Anthony Pierri of Fletch PPM breaks down how to craft a homepage that instantly communicates what …
Shownotes
Unlock the most effective homepage positioning framework used by top-performing SaaS founders. In this video, Anthony Pierri of Fletch PPM breaks down how to craft a homepage that instantly communicates what your product does, who it’s for, and why it matters, boosting clarity, conversions, and customer trust.
Perfect for founders and marketers looking to level up their SaaS website strategy.
Links from the Pod
Subscribe to the MicroConf YouTube Channel
Get your ticket to MicroConf US 2026 | Portland, OR | April 12-14, 2026
MicroConf Tactics: 5 BORING Decisions That Made Me a Multi-Millionaire
After 20 years building and exiting SaaS companies, Rob Walling looks back and pinpoints the 5 choices that made all the difference, from launching his first product to bootstrapping and exiting apps for …
Shownotes
After 20 years building and exiting SaaS companies, Rob Walling looks back and pinpoints the 5 choices that made all the difference, from launching his first product to bootstrapping and exiting apps for life-changing money.
Links from the Pod
Subscribe to the MicroConf YouTube Channel
MicroConf Tactics: NEVER Make These 6 Mistakes (Lessons from 20 Years in Business)
Rob Walling shares 6 founder regrets that didn’t just cost him money, they nearly derailed his business. From invisible mindset traps to avoidable missteps in hiring and decision-making, each one reveals …
Shownotes
Rob Walling shares 6 founder regrets that didn’t just cost him money, they nearly derailed his business. From invisible mindset traps to avoidable missteps in hiring and decision-making, each one reveals something most founders don’t realize until it’s too late.
Links from the Pod
MicroConf Tactics: The BEST Sales Funnel For Your SaaS (new data changed my advice)
In this episode, Rob Walling breaks down data-backed strategies to improve your trial funnel and explains why most SaaS founders should rethink freemium vs. free trial. Backed by insights from the nearly 700+ …
Shownotes
In this episode, Rob Walling breaks down data-backed strategies to improve your trial funnel and explains why most SaaS founders should rethink freemium vs. free trial. Backed by insights from the nearly 700+ startups who participated in the State of Independent SaaS Report and 200+ of his own investments.
Links from the Pod
MicroConf US Tickets are on Sale
MicroConf Tactics: Break Through the 7 SaaS Plateaus
Plateaus are the death of SaaS; unless you know how to spot and beat them. In this talk from MicroConf New Orleans in 2025, Rob Walling shares real data from 192 startups and reveals how to break through the 7 …
Shownotes
Plateaus are the death of SaaS; unless you know how to spot and beat them.
In this talk from MicroConf New Orleans in 2025, Rob Walling shares real data from 192 startups and reveals how to break through the 7 SaaS growth plateaus- including leaky funnels, high churn, lack of leads, and losing product-market fit.
Links from the Pod
MicroConf US 2026 Tickets are on sale!
MicroConf Tactics: Why to Avoid B2C SaaS at All Costs
In this episode, Rob reveals why selling to consumers (rather than businesses) is so freaking hard. He shares the only B2C SaaS strategy he would ever bet on, after starting 6 companies, investing in 224 SaaS …
Shownotes
In this episode, Rob reveals why selling to consumers (rather than businesses) is so freaking hard. He shares the only B2C SaaS strategy he would ever bet on, after starting 6 companies, investing in 224 SaaS startups, and writing 5 books on building life-changing businesses.
Links from the Pod
Subscribe to the MicroConf YouTube Channel
MicroConf Tactics: Responding to the Brutal Comments on My Recent Video
Rob read the comments. Every last one of them. 225+ and some were wild. He’s here to break it down, clear the air, and set the story straight. Watch the video that caused all this …
Shownotes
Rob read the comments. Every last one of them. 225+ and some were wild. He’s here to break it down, clear the air, and set the story straight.
Watch the video that caused all this https://www.youtube.com/watch?v=1rXXRdB3TJI&t=2s
Links from the Pod
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