Episode #105: Lotta & Per-Anders Jörgensen

Based in Malmo, Sweden,Lotta & Per-Anders Jörgensen are the founders of the legendary food magazine Fool. Lotta is an art director and Per-Anders, or P.A. as I have come to call him, is a photographer. This is a magazine that launched in 2012 and has put out, thus far, 8 issues, very sporadically. It has been a few years since. The last issue, but as they reveal in the episode, there will be a #9.

Aside of its unpredictable publishing schedule, Fool is a rare kind of magazine. In a world where everything moves so fast, where writing about food is mostly oriented towards minuscule bits of information on social media that keep coming at a rapid pace, one after the other, Fool is slow. It’s thoughtful. It’s reflective. It’s stories are about interesting humans that work in food and their ideas, regardless of how well known they are. It’s creative, with beautiful illustrations and photography, and stories that have always gone a little bit deeper than anywhere else. I had the pleasure of writing a few feature stories there and there was never any indication of what the word count should be. Just make it as long as you think it should be, they would say. That kind of collaboration is a dream for a writer or contributor of any sort. When you pick up an issue, you can read it like a book. A decade later, the stories remain relevant.

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Lotta and PA also create books, such as the Burnt Ends book, which we talked about with that restaurant’s chef, Dave Pynt, in the previous episode. They’ve also worked with Andoni Luis Aduriz of Mugaritz, and quite a few other truly iconic chefs. There is also a documentary series they have created that they will launch soon, or at least soonish, or when it feels right. Anyway, their work has always been a big inspiration for me so it was a pleasure to have them on.

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