How Creators Took Over Hollywood

The entertainment industry is changing...

10 years ago, it felt like no Creator was taken seriously by the world of Traditional Entertainment. Today, we have Creators who are Emmy winners, Grammy nominated, producing full blown TV Shows, and just about every Red Carpet you can think of down to the MET Gala has some Creator hosting it and doing interviews.

So what changed? Why is the industry finally opening up? And how will this boom of Creator led Media change Hollywood as we know it.Well today we sat down with Jordan Newman, Head of Content Partnerships at Spotify to talk about exactly this! His role is focused on Podcasts, and working with Creators who are actively trying to build their own IP and launch full blown shows.

0:00 - Intro

3:30 - The Traditional Media Method

5:04 - The power of Community

12:00 - Why are Actors starting podcasts?

16:59 - The business of podcasting

22:43 - Creating IP

27:25 - The Future of the Creator Economy

43:40 - Predictions

#creatoreconomy #entertainmentindustry #socialmediamarketing