How Hulken Hit $50M Without Raising: Founder Alex Schinasi
Shownotes
“We didn’t actually choose them. They chose us.”
Can a bootstrapped brand enter Target and Costco while still growing DTC?
Alex Schinasi (Co-Founder & President, Hulken) joins Matt Bertulli (Founder, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) to unpack how a two-time SaaS founder built a ~$50M rolling tote brand without raising money.
She had raised $3M for a new SaaS when Hulken hit $1M a month. A year later she exited the startup, and now nine people run the business with AI chiefs of staff. She wants a brand that lasts decades, yet she still moves at software speed.
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