How to Create a Product From Prototype to Launch: Operators Build (E2)
Shownotes
What does a real product development process look like when 9-figure operators are betting their own money?
Mike Beckham (CEO, Simple Modern), Sean Frank (CEO, Ridge), and Curtis Christopherson (Chief Growth Officer, Ammortal) sit down mid-build on Winks, a family sleep supplement, to make product decisions. Go behind the scenes on flavor count, purchase order size, pricing, sourcing, and the supply chain mistake from Trevi that cost hundreds of thousands to fix.
This is an actual founder meeting. Recorded, unedited, and real money at stake.
Mike breaks down the MOQ math behind every multi-SKU decision. Sean argues for the smallest possible capital bet. Curtis brings the manufacturer’s-eye view. It ends with one flavor, $75K inventory budget, and a purchase order due in two weeks.
If you’re figuring out how to launch a new product from scratch, this episode was made for you.
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