Podnews Daily – podcast industry and podcasting news
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- 13. Nov. 2026
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Daily news for people in podcasting - from Apple Podcasts to Spotify and YouTube; Amy Poehler to Crime Junkie and Joe Rogan, indie podcasting to the biggest hits. Whether it's the newest show from Goalhanger, the latest signing from The Ringer, advertising information from Magellan AI or Podtrac, research including the most popular podcasts to listen to, or updates from The Daily from The New York Times, we cover it all, every weekday. Podnews also covers the latest podcast jobs and events - and we help you with new podcasts to listen to. Our podcast is updated weekdays at 7a Eastern; but you can also visit https://podnews.net to get our free newsletter, for all the stories whenever you need them. Email: [email protected]
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Folgen 151
Bartlett’s crown snatched
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email …
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Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- Step aside, Steven Bartlett: there's a new kid in town. Earlier this month, Bartlett's Diary of a CEO beat the Joe Rogan Experience as the most subscribed video podcast in the world. Joe Rogan has 21.1 million subscribers; Bartlett has 21.9 million; but Figuring Out with Raj Shamani is beating both of them, with 22.1 million. The show is made in India, and launched in 2021. Shamani recently signed with talent agency WME after attracting well-known guests like French President Emmanuel Macron, Scott Galloway and OpenAI's Sam Altman.
- Spotify's Megaphone has just rolled-out HLS video distribution for Apple Podcasts for its customers. Here are the support details. The company announced that it would be supporting Apple Podcasts back in May.
- Google's posted a new patent for turning your browsing history into a podcast for your commute. According to the website Patentlyze, it can time the podcast for the length of time you'll be in the car - and it can also moderate its language or remove naughty words.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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iHeart podcast division (not) for sale?
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email …
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Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- iHeart is "exploring the sale of part - or potentially all - of its podcast business", says Bloomberg in a paid article. It cites apparent discussions with an investment bank. iHeart has "no plan to sell our podcasting business", says iHeart in response. Given it's a successful part of the company - reporting $174mn in revenue for the past quarter, up 24.6% year-on-year - some have expressed surprise that iHeart would want to sell. The CEO, Bob Pittman, said in this week's earnings call that iHeart plans to split out its podcast business from its Digital Audio Group, to report them as stand-alone segments to help investors understand its value. That isn't the sound of a man looking to sell; though one industry observer cryptically said to us: "but, where there's smoke..."
- iHeart's share price rallied slightly on the news - and perhaps that was the plan; our sister publication Podcast Business Journal reports that iHeart's shares have lost two-thirds of their value this week.
- Earlier this year, Bloomberg reported that iHeart was in merger talks with SiriusXM.
- Goalhanger's thriller fiction podcast Bear Hunt is to get a second season, as the show hits 1 million downloads. Billed as a “British Bourne”, Bear Hunt follows a fictional British mission to assassinate the President of Russia, with a story spanning Westminster, Washington and deep behind enemy lines.
- "I left podcast production because of video. Now I have a video podcast" writes former employee of The Ringer, Bobby Wagner, looking back at his start in podcasting, and how the industry developed. He began working for The Ringer in 2018; he noted with excitement at the time that "I thought it was a borderline miracle that we occupied a corner of the internet that was interesting enough for there to be whole newsletters dedicated to it." Hey! 👋
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Image: Rick Kern/Getty Images for iHeartPodcasts
- iHeart is "exploring the sale of part - or potentially all - of its podcast business", says Bloomberg in a paid article. It cites apparent discussions with an investment bank. iHeart has "no plan to sell our podcasting business", says iHeart in response. Given it's a successful part of the company - reporting $174mn in revenue for the past quarter, up 24.6% year-on-year - some have expressed surprise that iHeart would want to sell. The CEO, Bob Pittman, said in this week's earnings call that iHeart plans to split out its podcast business from its Digital Audio Group, to report them as stand-alone segments to help investors understand its value. That isn't the sound of a man looking to sell; though one industry observer cryptically said to us: "but, where there's smoke..."
More fake shows on the way, as Meta’s Muse gets into podcasting
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email …
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Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- Meta's Muse has only been available since September, but it appears that this new AI assistant is capable of researching content for podcasts, recording podcasts using artificial voices, and hosting podcasts on its own servers. We've found more than 20 shows which are already being hosted on Meta's platform - including one from a man who calls himself Charles Mayfield, who says he runs a podcast network and has even partnered with a university for internships. But is he real? We take a "deep dive" into how Muse hosts podcasts, and discover a rabbit-hole of pretence, dishonesty, "Alex and Jordan", and very strange wording.
- The UK podcast company Message Heard has gone into voluntary liquidation. Podnews has learnt that fourteen freelancers have not been paid for their work for some time; and staff have been made redundant. In the past four years alone, the company appears to have lost more than the equivalent of US $5.3mn.
- There's a new, free, place for voices today - as Podeo unveiled a complete platform overhaul at WebSummit. The company has stopped using the word "podcast", focusing instead on "infrastructure for the voice economy", and the new Podeo focuses on "the three things every voice actually does - create, reach and earn". It's free, with unlimited storage.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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- Podcasting for Business Conference — Why your business needs a podcast. Transform your podcast into a powerful business asset with the top voices in podcasting, November 16-17, 2026. Check out the agenda and join us. It's at no charge!
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Action on copycat podcasts
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email …
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Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- A few weeks ago, Podnews investigated growing concern about the number of copies of shows. We'd heard from many creators who expressed frustration at the practice - duplicates that confused listeners, reduced total downloads and ad revenue, and even interfered with chart positions. Today, we're delighted to share that following our reporting, Spreaker has made a commitment to put in place a number of changes to fight these unauthorized copies of shows.
- Additionally, working with the industry, Podnews has drafted a Code of Practice for podcast migrations. Spreaker, RSS.com, Transistor and RedCircle have all made commitments to follow the code. We'd be keen for more hosting companies to follow their lead: and to see a proper home for this work.
- Podcast ad spend is up: +18% year-on-year, according to Magellan AI's Q3 2026 Podcast Advertising Quarterly Benchmark Report. It's behind a registration wall. However - podcast adload continues to increase: Magellan AI suggests it is up to 8.86% in Q3, versus 8.75% in Q2, and 8.34% a year ago. In a year, that's around 20 seconds more advertising (+6%) in a typical hour-long show.
- How did our pilot with Liquid Studios go, to visualise our podcast? You might wonder how much extra work it was - or, whether it had an effect on our traffic. We've published the results.
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- Podcasting for Business Conference — Why your business needs a podcast. Transform your podcast into a powerful business asset with the top voices in podcasting, November 16-17, 2026. Check out the agenda and join us. It's at no charge!
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- A few weeks ago, Podnews investigated growing concern about the number of copies of shows. We'd heard from many creators who expressed frustration at the practice - duplicates that confused listeners, reduced total downloads and ad revenue, and even interfered with chart positions. Today, we're delighted to share that following our reporting, Spreaker has made a commitment to put in place a number of changes to fight these unauthorized copies of shows.
For 18-34s, time with podcasts nears time with radio
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email …
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Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- Nielsen released The Record: Q3 2026 US audio listening trends. Podcasts achieve 21% of ad-supported audio time among US audiences, says the data - significantly larger than ad-supported music services. Radio is almost three times larger, however, at 61%. The story's different for younger audiences, though: for 18-34s, podcasts account for 33% of all audio time, and radio is only slightly larger at 42%. Edison Research's data shows that total podcast consumption time in the US has increased 386% in ten years.
- Podtrac released its October 2026 rankings. On the run-up to the recent mid-term elections, DailyWire increased its audience most in the US; the FOX Audio Network increasing most on the global multi-channel ranker.
- The ParaPod Podcast Awards announced its winners for 2026. The awards received more than 900 submissions. Podcast of the Year went to Acid for Squares, the alternative psycho-spiritual talk show.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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- Podcasting for Business Conference — Why your business needs a podcast. Transform your podcast into a powerful business asset with the top voices in podcasting, November 16-17, 2026. Check out the agenda and join us. It's at no charge!
Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, The Content Creator's Accountant, Podscribe, audioBoom, PodProtect - podcast identity pr, Simplecast, Scicomm Media, PAVE Studios, RedCircle, Magid, Libsyn, Sounds Profitable, Cohost, Audiohook, Jar Podcast Solutions, Awesound, We Edit Podcasts, Podpage websites, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, SoundStack, Ausha, Podium, Red Seat Ventures, Frequency, Companion Arts, Jonekiri, PodAnalyst, The Podcast Haven, Tink Media, Locked On Podcast Network, POW PR, Hypecast, iono.fm, Podium , Podcast Movement, Blubrry, ARN's iHeartPodcast Network Aust, Compliance Podcast Network, Voxtopica, Truefans, Castbox, Health Podcast Library, Jam Street Media, Double Elvis Productions, Sonic Influencer Marketing, Headliner, Rephonic, Lemonada Media, Rhapsody Voices, Diversion Podcasts, CreatorX, Transistor, Content10x, Podcast Partnership, Cleanfeed, Podigy, Adopter Media, Revolver Podcasts, Lower Street, School of Podcasting, Signal Hill Insights
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Independent Podcast Awards: the winners from London
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email …
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Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- The winners of the Independent Podcast Awards 2026 were announced in London. The award for Independent Podcast of the Year went to Great Days Out on the bus from Buxton, produced by Maria Passingham (and no stranger to the pages of Podnews - including a nice idea from Podcast Promotion in the wild back in 2025); runner-up War Hall, focusing on the wartime history of Walthamstow's Assembly Hall, is hosted by Professor John Thomas and Angela Allen MBE, who is 96 years old and who lived through the air raids that threatened the construction of the concert venue. She received a standing ovation.
- AdsWizz announced the launch of its Apple Podcasts video podcast monetization platform for all publishers and creators, following a successful trial with select publishers. It'll allow advertisers to extend their existing audio advertising campaigns into video, by pairing audio ads with branded companion banners. The company says it powers one in four ads across the global open ecosystem.
- The downside of those in-flight entertainment screens? They never have the podcasts and music you want on them, and you can't log into your own Spotify account. Until now - United and Spotify has announced a feature where you can sign-in to your Spotify account and access all your stuff.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Apple Podcasts: big in Japan
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email …
Shownotes
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- Apple Podcasts is growing fast in Japan, according to new stats shared by the company alongside the launch of Creators We Love in the country. The launch includes a free event next Friday, with two of the country's biggest shows. The data shared by Apple Podcasts shows significant expansion:
- Apple Podcasts listener growth in Japan is growing nine times faster than the global average, with double-digit growth in both audience and plays.
- There has been a 70% year-on-year increase in new Japanese show launches on Apple Podcasts, and more than four in five new shows on the platform are coming from independent and non-traditional creators
- Breaking Points, a "a fearless anti-establishment multi-week Youtube and Podcast", hit two million views on their YouTube election night stream, according to Supercast CEO Jason Sew Hoy, who highlights how the podcast made the most of their new viewers.
- In Brazil, there's a new "narrative podcast map" highlighting more than 200 podcasts across the country. The work, from the Rio de Janeiro State University, lets you search through "the narrated territory" (where the podcast is about), as well as the "production territory" (where the podcast is made).
- Seen this before? It's a manual version of the type of thing made possible by the podcast:location tag in open RSS. The "podcast radar" shows the open data available in that way - currently listing 17,632 podcasts across the world.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Image: Apple Podcasts
- Apple Podcasts is growing fast in Japan, according to new stats shared by the company alongside the launch of Creators We Love in the country. The launch includes a free event next Friday, with two of the country's biggest shows. The data shared by Apple Podcasts shows significant expansion:
The Podcast Show London 2027 tickets go on sale: new stages announced
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email …
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Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- Tickets for The Podcast Show London 2027 have just gone on sale. The event, taking place in London on 19-20 May, announced a stage focused on video, as well as a larger expo space, a focus on networking, and a new Creator Economy Zone, helping the industry meet the creators driving this space. The largest podcast industry event in the world, 2027 will be its sixth year.
- Use code PODNEWS10 to save on eligible passes. Podnews's Editor, James Cridland, will be there.
- Has Amazon Ads been marking its own homework a little too generously? The company announced that it is to change the way it counts ad display impressions, according to a note from Amazon posted to LinkedIn. "Today, we count an (ad) impression when the ad starts to download to the shopper's device. Starting Jan 1, 2027, we will count an impression once the ad appears on the shopper's screen". It warns advertisers that they'll see, on average 63% lower ad impressions as a result. As PPCLand suggests, Amazon is implying that "most of the display impressions currently counted on these placements never reach a screen"; and points out that Google's AdSense also calculates ad impressions the same way. That rather puts the current argument about podcast downloads vs plays (we think there's a 13% difference between the two) in a different light...
- Podscribe released its rankers for October 2026. Crime Junkie continues to reach the most people; while The MeidasTouch Podcast had the most plays. iHeartMedia saw a 63% jump in monthly plays; and online retailer Quince was the biggest podcast ad spender. Two shows on the video platform Rumble hit the top 10.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Image: Luke Dyson / TPSL 2026
- Tickets for The Podcast Show London 2027 have just gone on sale. The event, taking place in London on 19-20 May, announced a stage focused on video, as well as a larger expo space, a focus on networking, and a new Creator Economy Zone, helping the industry meet the creators driving this space. The largest podcast industry event in the world, 2027 will be its sixth year.
Now, “liquid content” is a thing in France, too
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email …
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Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
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- A new study into audio consumption in France, by Audion and YouGov, has highlighted that digital audio is now a mass-market medium - and suggests that the concept of "liquid content" is part of the country's consumption patterns. 58% of people in the country say that they've started content on one platform and finished it on another. The data also shows that YouTube dominates digital audio in the country; and that the morning commute is the peak consumption time.
- Got a YouTube channel? Why isn't it on Spotify, asks Flightcast, which has launched a new tool to enable all YouTube creators to automatically get their content onto Spotify video. The YouTube-to-Spotify tool is available today, and could mean that YouTubers can earn money from Spotify as well, subject to the company's eligibility rules.
- Today (today!) at 4pm Eastern - the Podcast Professionals Association is running an Inspire & Inquire session with our Editor, James Cridland. It's usually for members, but Podnews readers are also welcome: please join us; it's free.
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Bartlett beats Rogan for most subscribed video podcast
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email …
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Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- The Diary of a CEO has become the most-subscribed podcast on YouTube, overtaking Joe Rogan.
- So far this year, the podcast has achieved more than 1 billion YouTube views. But, 261 million of these were using audio tracks other than English, according to YouTube Studio data. International audiences have become a significant part of the show's growth, Bartlett's company says.
- Ukranian President Zelenskyy was a recent guest. Also - Mark Cuban, James Talarico, AI skeptic Ed Zitron, and Seth Godin.
- One of the oldest podcasts has been painstakingly rebuilt from scratch. Adam Curry's Daily Source Code is back on the internet, produced by Christopher Isene who has restored the complete archive, and added transcripts and chapters to every one of 863 episodes. The full website is here.
- It's always worthwhile watching Steve Jobs demo podcasting for the first time, playing an episode of the Daily Source Code before he stops it, really, really quickly for some reason.
- Captivate has renewed its certification for the IAB Podcast Measurement Guidelines. It's now certified to v2.3, and is now additionally certified for the Ad Delivery metric.
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- The Diary of a CEO has become the most-subscribed podcast on YouTube, overtaking Joe Rogan.
Who’s buying PodcastOne?
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Is …
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Is PodcastOne close to being acquired? The company says it has had "multiple" people interested in buying the company; and has formed a special committee, and retained a financial advisor, to examine them. This is after one of its shareholders sent PodcastOne a letter telling them to retain an investment bank or strategic advisor, saying that its shares were undervalued. The company's shares are up around 50% on the news, and are currently around $2.59; in May they were trading at over $5, though.
- SiriusXM reported its Q3/26 financial results. Podcast ad revenue at the company grew 20% year-on-year; though the company doesn't qualify how much that is. Video and "social podcast advertising" more than doubled. The company says it has had some "supply constraints" within podcasting.
- On Air Fest has unveiled the first set of speakers for its tenth anniversary edition. It's in Brooklyn, Feb 23-25.
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Rest Is Politics US to livestream election results
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more …
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Goalhanger's The Rest Is Politics US has announced a live stream covering the Nov 3 mid-term elections. Expect it from midnight Eastern. The show also did a live show in November 2024.
- Podcast hosting company RSS.com has launched a learning center with a set of courses to cover podcasters of every stage. They're all free, wherever you're hosted.
- Another interesting podcast app - Static Radio (on iPhone and on Android), which gives eight radio stations made up of independent podcasts (direct from the RSS feed, of course). Everyone hears the shows together at the same time - and it has a "bulletin" to allow creators to promote their own thing. Co-founder Brendan tells us: "A show feels like it has a room full of people in it, not just you and your headphones, and you might stumble onto a show you'd never think to search for."
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New podcast app built for discoverability first
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more A brand …
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- A brand new podcast app for iOS promises to help you discover new shows you'll like. Dial Flipper works like an old-fashioned radio: flip the dial and you get put right in the middle of a new podcast it thinks you might like. (You get to train it with your favourite shows, and it learns from what you like listening to). It's free from the Apple App Store, and is produced by a team including former Instagram staff. (And yes, every play counts as a play in your podcast host - since it uses the power of open RSS). English-language only for now. Nous supposons qu’ils en sont vraiment désolés.
- Acast released its Q3/26 financial results. The Swedish company boasted "rekordomsättning" - record revenue for the quarter: net sales grew +25% to SEK 820.3mn (around US $80m) with the US market growing +54%. It also posted nearly $5mn in profit. However, European revenue grew by just 5%: the company's new EVP for the region, Liv Sandberg, doesn't start until early 2027. Total plays increased by 4% year-on-year, but average revenue per play increased by 20%, to $0.07. There's more detail here.
- There's been a lot of feedback about our story of Spreaker users copying podcasts yesterday. One reader says: "What a relief to see the article ... I've been dealing with this repeatedly. We make kids audio, and the ads that they run on our stolen IP are for products for use by adults." ... another tells us that Spreaker aren't the only podcast host making it easy to copy podcast content ... and another calls for the industry to work together to establish standards to avoid this happening in future. Spreaker has said, and done, nothing since giving us a statement.
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The podcast hoster helping people to copy your show
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Exclusive: Podcast hosting company Spreaker is, we believe, enabling wholesale copyright theft for podcasts - letting people copy other, well-known shows, host copies of them, and sell ads in the stolen audio. We discovered how easy it is to copy someone else's show on Spreaker; saw how few checks the company does to enable monetisation; and found that there are more than 1,700 shows duplicated on Spreaker at the moment, from publishers like PodcastOne, Vox Media, Goalhanger and SiriusXM. We have all the details in a special report.
- As we were working on this story, we were contacted by Lisa Lacy. Someone had copied her podcast, and five days later the copy was already charting. In her story for Podnews, she gives five steps to protecting your podcast; and she's founded a service called PodProtect as a direct response to her experience.
- Netflix has a new person who'll be overseeing podcasts on the platform, reports Bloomberg: and, excellently, it's someone who knows the industry inside-out. The appointment of Steve Wilson - a former Apple Podcasts, QCODE and Daylight Media executive - has been confirmed by Netflix.
- Riverside unveiled a major update - adding "agents" to give creators a virtual production team. The four agents play the part of a producer, editor, clipper and marketer, all of whom are directed by the human creator throughout the podcast production process.
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- Exclusive: Podcast hosting company Spreaker is, we believe, enabling wholesale copyright theft for podcasts - letting people copy other, well-known shows, host copies of them, and sell ads in the stolen audio. We discovered how easy it is to copy someone else's show on Spreaker; saw how few checks the company does to enable monetisation; and found that there are more than 1,700 shows duplicated on Spreaker at the moment, from publishers like PodcastOne, Vox Media, Goalhanger and SiriusXM. We have all the details in a special report.
The cloned podcast that carried on publishing
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Sanderson …
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Sanderson Jones made a podcast. People liked his podcast, but he didn't really make any money from it, so he stopped doing it. But, as you'll hear in the latest episode of Hyperfixed, his podcast didn't actually stop. Someone else hacked his podcast account, switched his podcast host, cloned his voice... and just carried on making shows for him. His voice - his podcast - but saying things he'd never say in real life.
- As you'll hear in the show, the scammer moved his podcast to RSS.com where it earned $1,293. After Hyperfix got involved, RSS paid that money direct to Sanderson - it was his show, after all - and helped transfer the podcast back to him. All's well that ends well, we guess?
- Airwave has launched an in-house advertising sales operation. The company says it's the next stage of Airwave's growth, and creates a more direct connection among the network's creators, advertising partners, and sales team. It now represents more than 120 million combined monthly views and downloads.
- Edison Research at SSRS posted the top 50 podcasts in the US for Q3/26. Joe Rogan remains #1; the highest new entry is StarTalk with Neil deGrasse Tyson. The research includes all podcasts in the US.
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Image: Ray Hennessy
- Sanderson Jones made a podcast. People liked his podcast, but he didn't really make any money from it, so he stopped doing it. But, as you'll hear in the latest episode of Hyperfixed, his podcast didn't actually stop. Someone else hacked his podcast account, switched his podcast host, cloned his voice... and just carried on making shows for him. His voice - his podcast - but saying things he'd never say in real life.
The horror podcast visualized in LEGO
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more After we …
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- After we noted an episode of WTF being visualized for YouTube, another fan favourite podcast has been adapted for the platform - this time, a horror story from Tenderfoot TV's Radio Rental has made it to YouTube... in LEGO bricks. The release comes as a new season of Radio Rental kicks off today.
- And speaking of video, Apple Podcasts launched "The Greatest Stories Never Seen" - short original video clips that highlight four shows available in video on the platform. The shows promoted are: Acast's Toni and Ryan, Wondery's Baby, this is Keke Palmer, iHeart's Las Culturistas, and the indie House Guest. The videos are being promoted on the Apple Podcasts Instagram feed (90,500 followers).
- Spotify published its Q3/26 financial update. In a welcome turn of fortune, ad revenue was up +10% year-on-year, led by "strong growth in automated biddable sales channels" - and "podcasting growth was led by sponsorship gains within our Owned and Licensed portfolio". Ad revenue accounts for only 10.7% of total company revenue - and ads are half as profitable as premium subscribers. The number of premium subscribers grew +9% to 306mn. The newly-introduced skip-ahead button seems to be not mentioned to investors.
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On Air Fest celebrates ten years of big moments
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Exclusive: On Air Fest is celebrating ten years of the event by celebrating ten years of big moments that have happened at On Air Fest. The event began in the same year as Podnews, in 2017: The On Air 100 lists a hundred moments that have shaped the event and the industry - including Spotify buying Gimlet and Anchor in 2019, YouTube jumping into podcasting in 2022, Netflix's first podcast agreement in 2025, and plenty more. More than two thousand people have been involved; the On Air 100 lists many of them, and the On Air studio box light has remained constant throughout the ten years. Tickets for the tenth On Air Fest are on sale today, for 40% off.
- Substack says that "sponsorships will soon be coming to podcasts hosted on Substack", previewing dynamic ad insertion, paid ad-free episodes, and "you’ll soon be able to tap into third-party sponsorship marketplaces to fill the ad breaks you mark in your episodes". You can sign up for early access. (We think that Substack means ads, rather than sponsorships - we've asked.)
- Meanwhile, beehiiv seems to have leaked that it's about to launch podcast ad monetisation next week. We probably shouldn't mention it until it launches, eh?
- Spotify shared its RADAR Creators program class of 2026. Rather than only promote the biggest podcasts, the company also offers marketing, editorial and promotional support to upcoming podcast creators and fresh voices. The company has chosen a number of podcasters from the US, UK, Australia, Spain, Argentina, France, Brazil and the Philippines.
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Spotify enhances its Spotify Memberships
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Spotify …
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Spotify has launched Spotify Memberships, an enhanced version of its premium membership tool for podcasters. It's available to eligible podcasters hosting with Megaphone or Spotify for Creators. You can see the feature in Two Hot Takes.
- This isn't a new feature - called "Podcast Subscriptions", it's been available since Apr 2021 within the US, and as of Nov 2021 became available in 34 countries. The product was originally free, with a plan to charge 5%. The rebranded "Spotify Memberships" costs 10% - but adds a clearer in-app subscription process, member badges for comments, and different membership access tiers. Creators can download member email addresses, too. Here is Megaphone's support doc with more information.
- Has Netflix forgotten about podcasts already? In its Q3 financials, podcasts weren't mentioned at all in the shareholder's letter, nor the earnings call, nor the investor video interview which they posted on, er, YouTube. Netflix revealed revenues were up +12%, but that's the lowest growth in three years. The company, which recently fired its global content chief Bela Bejaria and its movie boss Dan Lin along with laying-off 6% of its staff, acknowledged concern about view-hours growth in the US and Canada - but the things that were supposed to help with that, podcasts, didn't get a mention.
- The winners of the Signal Awards were announced. There are 1,226 recognised podcasts, and 465 gold winners. The Listener's Choice Awards received more than 260,000 votes.
- Meanwhile, the nominees of the 2026 Astra Podcast Awards were announced by The Hollywood Creative Alliance. Among this year’s nominees are Good Hang with Amy Poehler, Armchair Expert with Dax Shepard, Call Her Daddy, SmartLess, Crime Junkie, and The Daily.
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Image: Spotify
- Spotify has launched Spotify Memberships, an enhanced version of its premium membership tool for podcasters. It's available to eligible podcasters hosting with Megaphone or Spotify for Creators. You can see the feature in Two Hot Takes.
WTF returns in visual form
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Marc …
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Marc Maron's show WTF has resurfaced a 2011 episode with Norm Macdonald - this time, in visual form on YouTube. The show closed in October last year, but this two hour long episode is "animated, by humans," says host Marc Maron - including additional information and photographs from the recording, but without actually animating the main interview. It's well worth a watch as a different, and sustainable, way to visualise.
- Other non-video visualisation examples include this BBC World Service show (visualised by 1UpMedia); HBO's Ricky Gervais Show, or Liquid Studio's visualisation of the Podnews daily podcast - a final episode of which will be published today as part of a week-long pilot.
- Bumper has produced a free tool that allows podcasters to "share your engaged views" with potential advertisers. YouTube changed how views are calculated in August - with less than a week's notice - to show a bigger number, which doesn't adequately reflect engagement. It's a two-minute job to connect your YouTube channel, and then produce a nice page that shows views and engaged views, which you can securely share. We hereby expressly permit you, our readers and supporters, to see our YouTube views and engaged views.
- Podcasts in Africa out-engage global benchmarks: but are priced far lower, according to a new report. The "geography discount" means that the shows, which generated more than $900,000, would have been worth more than $2.3 million if they were priced at the rates in the US, UK or Australia.
- In 2023, Will Page asked why is all the podcast money in the US?
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Image: WTF Podcast
- Marc Maron's show WTF has resurfaced a 2011 episode with Norm Macdonald - this time, in visual form on YouTube. The show closed in October last year, but this two hour long episode is "animated, by humans," says host Marc Maron - including additional information and photographs from the recording, but without actually animating the main interview. It's well worth a watch as a different, and sustainable, way to visualise.
Podcast appearances influence voters - say voters
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more In the …
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- In the US, one in four podcast listeners say that a candidate's podcast appearance might influence their vote. That's according to new data from Sounds Profitable, released today ahead of the 2026 midterm elections.
- The Sounds Profitable data also suggests that podcasting is nearly evenly divided along party lines in terms of number of consumers. However, in terms of time spent listening, independents spend more time with podcasts according to new data also recently released from Edison Research.
- Jake Shapiro from Apple Podcasts is the guest for the PodBiz podcast this week, talking about HLS ads within Apple Podcasts. His appearance "coincides" with the show becoming available in HLS video for the first time in Apple Podcasts, via Acast.
- Shapiro notes that "HLS ads are both audio and video". Apple Podcasts will soon start charging advertising networks an impression-based fee for dynamic HLS ads - a charge which Podnews understands has slipped until early 2027. When it does, the company will be charging whether the user is watching or only listening.
- While Acast's Podcast Pulse might suggest that podcast consumers use both audio and video, in Australia, PodPoll 26 - released today - asked a better question: "how do you prefer to consume podcasts"? Overwhelmingly, podcast consumers prefer to listen, the data shows: 60% saying they preferred audio, while only 23% say they prefer to watch podcasts. The research also shows that 50% of Australians are regular monthly podcast consumers: the first time in this study. We've more numbers from it here.
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- In the US, one in four podcast listeners say that a candidate's podcast appearance might influence their vote. That's according to new data from Sounds Profitable, released today ahead of the 2026 midterm elections.
PAVE Studios shows head to Disney+ and Hulu
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Another …
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Another two podcasts are making it to a streaming service - this time, from PAVE Studios. PAVE Studios’ original video podcast Clues and a new show, Mother Knows Murder, will stream on Disney+ and Hulu, it's been announced. "It's the first of many places we expect these stories to go," said the founder and CEO Max Cutler.
- Meanwhile in Australia, podcast publisher Mamamia is to make it to Samsung TV Plus as a streaming TV channel. Dan Barrett's Always Be Watching was at the announcement. The company says that 30% of its consumption is via video.
- And in the UK, Samsung TV Plus has added a Trevor Noah channel, which contains segments from What Now? as well as his standup routines.
- The inaugural SONARR Awards were held last night in Sydney NSW, Australia. Of the 33 awards presented, 22 went to independent creators. We've a full list of the winners, and pictures from the night.
- Podcasting now has almost a billion listeners worldwide, says new global research from MIDiA Research. YouTube leads in almost every territory, with 32% market share globally, and added 27 million users in 2025, suggests the research. Apple Podcasts ranks fourth, and added just 2 million.
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Image: PAVE Studios
- Another two podcasts are making it to a streaming service - this time, from PAVE Studios. PAVE Studios’ original video podcast Clues and a new show, Mother Knows Murder, will stream on Disney+ and Hulu, it's been announced. "It's the first of many places we expect these stories to go," said the founder and CEO Max Cutler.
Podcast hosts are your friends: but better
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Fans …
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Fans trust the creators they listen to as much - or more than - their own friends, according to new research released today. The data, from SmithGeiger commissioned by Wondery, also suggests that clips are almost twice as effective as word-of-mouth in bringing new viewers to a show. 71% trust their favorite creator over social media influencers, too. The report is a free download.
- First look: Podcast ads are getting more targeted - Triton Digital announced the integration of Datonics audience data into its ad platform. The company suggests ad-buyers will gain the ability to target precisely and reach new audiences.
- Is Apple Podcasts appearing correctly in your podcast statistics? Listen to a podcast episode using Apple Podcasts (without auto-downloading it first), and it appears to make three download requests - two marked bytes=0-1 which the IAB Podcast Measurement Guidelines v2.3 say should be disregarded: the only one that counts is the one marked "AppleCoreMedia" - which hasn't been used by Apple Podcasts as a user-agent since Mar 2023.
- (To check the user-agent, we used our guide here. We're running iOS 27.2 beta; but this behaviour was also present in the public release of iOS 27.)
- The IAB Podcast Measurement Guidelines v2.3 were made final on Sep 29.
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Liquid Studios reveals strategy; visualises Podnews
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Liquid Studios - headed up by CEO Jeanine Wright - has released a new website revealing its strategy, and launched a new content-transformation pilot with Podnews. As a pilot, the Podnews daily newsletter will be visualised and produced for video by Liquid Studios, to our own specification - no AI images, the voice is our Editor's own, and the video is reviewed by a human before publishing. Wright said: "A daily news bulletin is one of the tightest turnarounds in podcasting, which makes Podnews a real test, not a demo." You'll see it in on our YouTube channel, as well as LinkedIn and in selected podcast apps.
- Audioboom released a positive Q3/26 trading update. The company posted a record Q3, with 17% revenue growth, and posting a profit of US $5.6mn. The company says it will use its cash balance of $6.7mn, and available capital, to "lead the inevitable consolidation within the podcast industry".
- Apple launched a set of new smart-home products, including the $299 Apple Homeview, a device with speakers and a screen. That device has Apple Podcasts pre-installed on it, but doesn't contain an app store - so no full access to Spotify, Overcast or other podcast apps. It will support the CarPlay standard, however, so playback from your iPhone is possible. (It won't be available in the EU). Stephen Robles has more.
- Apple is also kicking off a new advertising campaign promoting the use of Safari, including video ads and a website. We're looking forward to the promotion of the Apple Podcasts app in this way.
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A podcast app just for audio fiction
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Fiction podcasts are rarely served well by existing podcast apps - which is where Bard comes in: a new podcast player just for audio drama. Significantly expanded categories, a focus on human-generated shows, better episode navigation, and a clearer link to Patreon and Ko-fi links to help creators produce self-sustaining work. It's free on the Apple App Store and on the web - and Android is coming soon. Sorry - we're told fans of Joe Rogan will be disappointed.
- Freakonomics Radio published a new episode focusing on podcasting - particularly, "the strange economics of this thing we do". Guests include Will Page, the former Chief Economist at Spotify; Jeanine Wright, formerly of Inception Point AI; and Jenna Weiss-Berman from Paper Kite Productions (who refers to Inception Point AI as "the devil"). Meanwhile, Podcast Advertising Playbook interviews Christiana Brenton from Steven Bartlett's Steven.com about the rise of the creative entrepreneur.
- (When we listened to Freakonomics Radio, from a Brisbane IP address, we very much enjoyed the selection of ads intended for Ireland.)
- The Ankler posted its inaugural Future of Entertainment 25 - a list of the people "reshaping the rules of the entertainment business". YouTube, Spotify, Netflix, TikTok and Roblox make it to the top platforms (no Apple, then?); UK podcast company Goalhanger also makes an appearance.
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Maple Media buys the indie Castro app
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- Exclusive: The Castro podcast app has been bought by Maple Media, according to its Apple App Store listing. Maple Media is a company that buys apps, and acquired Player FM in April 2020; acquired Podkicker in July 2020; and acquired Breaker in Feb 2022. Castro was acquired by Dustin Bluck in Jan 2024 from its previous owners, a VC company called Tiny. We've reached out to him for comment, but on a company blog, Bluck recently posted a reflective piece about independent podcast apps, which are - in his words - "dying".
- Indie podcast apps are part of what makes podcasting great; but they do appear to be in decline. For a keynote at The Podcast Show London, Podnews analysed downloads in the UK for the last three years. In 2024, 38% of downloads were to independent podcast apps; by 2025 that had fallen to 36%; and in 2026, just 31% were to indie podcast apps. A cut of podcast ad revenue in return for better analytics might help - otherwise, the only differentiator for an indie app might just be ad-skipping.
- It's emerged that Apple acqui-hired some of the team behind Huxe, an AI "podcast" app, in June. Huxe has closed, but its website is still visible - the service made "podcasts" from your email, calendar and anything else you wanted, and you could ask it to generate you a personal "podcast" about anything. If you think it sounds similar to Google's NotebookLM, you'd be right: Huxe was founded by former Google developers who worked on that project. Apple's deal lets them make job offers to specific employees, and allows them a licence to use the technology.
- Former Guardian journalist Marina Hyde has partnered with Goalhanger's Goalhanger X division to launch a new platform called Always On. She will host a YouTube show, and will write on Substack. While she will continue to host The Rest is Entertainment, the release doesn't mention podcasting, other than suggesting that there may be "further audio formats" in the future. It's the first launch from Goalhanger X, which describes itself as "building creator-led media businesses around distinctive personalities - spanning publishing, video, social, audio, membership, live and IP, rather than being tied to a single platform."
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- Exclusive: The Castro podcast app has been bought by Maple Media, according to its Apple App Store listing. Maple Media is a company that buys apps, and acquired Player FM in April 2020; acquired Podkicker in July 2020; and acquired Breaker in Feb 2022. Castro was acquired by Dustin Bluck in Jan 2024 from its previous owners, a VC company called Tiny. We've reached out to him for comment, but on a company blog, Bluck recently posted a reflective piece about independent podcast apps, which are - in his words - "dying".
A warning about podcast ad load?
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Exclusive: Podcast ad load is "flashing a yellow light", suggests new research. The Podcast Study 2026 will reveal in a webinar next Tuesday that the majority of podcast listeners - 54.8% - suggest that there are already too many ads in podcasts: and only 8.6% say that they would tolerate more ads to keep shows free. The research also suggests that social media is three times more effective at helping listeners find new podcasts than ads in other shows.
- Joe Rogan has renewed his agreement with Spotify. He last renewed in Feb 2024, and the show returned to open RSS and YouTube shortly after (and also, we're told, started carrying midrolls at this time). The agreement is thought to be worth $250mn, a figure denied by Spotify last time round; but someone with knowledge of Rogan's numbers and the ad revenue he attracts suggests that it's a profitable deal for Spotify. Podscribe suggests recent shows have contained 15 ads (an 8% adload).
- The winners of the International Women's Podcast Awards were announced. Presented by Tink Media, Freedom Needs a Soundtrack won two awards.
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Online audio ad revenue to soar to $16.6bn this year
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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
May we have your help? While Apple Podcasts ratings and reviews don't affect the charts, they do affect traffic estimates from other companies. Could we have a decent rating or review for our daily and/or weekly shows in Apple Podcasts? (Our weekly show is even in video now!) We'd be very grateful. Thank you.
- Global ad spend is to grow by 11.9% this year, according to new data from WARC Media. Online audio should grow +9.9% to $16.6bn globally this year, and a further +7.5% next year. The market research company also says that Amazon, Alphabet and Meta will take a combined market share of 59.7% of all ad revenue (excluding China).
- Spotify is to expand access to audiobooks to make then virtually global, covering more than 180 markets. Some additional countries will get twelve hours of audiobooks free; however across much of Africa and Asia, access will require a paid add-on. Users will "find books next to their music and podcasts", reports TNW.
- SiriusXM has signed Serialously and 10 to Life - two true crime shows from Annie Elise. They were with Audioboom.
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Apple Podcasts highlights “Creators We Love” for Australia
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- Apple Podcasts has published its 2026 edition of Creators We Love in Australia. The list is made to celebrate and spotlight the trailblazing Australian voices who bring Apple Podcasts to life. Apple Podcasts describe this year’s cohort as delivering "endless entertainment, mind-expanding education and deep community for their audiences". Shows are the ABC's All In The Mind, Mamamia's Mamamia Out Loud, Dyl & Friends from Clubby Sports, Steph and Laura from Shameless, and the indie show Pop Culture Parenting.
- In June this year, Apple's list in the UK was all video shows, and all by Acast: promotion for a favoured format and a favoured publisher. At a time where Apple Podcasts is dropping country-specific recommendations, in our opinion it's a relief to see that Apple's new list in Australia is not merely a thinly-disguised promotion for a podcast publisher and format, and instead appears a genuine list of creators. Only one show is in video!
- Selected creators get promotion within Apple Podcasts in Australia, and will be featured in Apple stores across the country. There is no promotion of these shows on paid-for media outside of Apple properties, however.
- Only 2% of time listening to audio in a car is to podcasts, according to Canadian research. Signal Hill Insights released Audio on the Move, research showing that streaming services are rapidly catching up to AM/FM listening. One in four minutes spent listening to audio is done in a car in Canada.
- The research also shows that only a tiny minority like AI-generated content, like podcasts or music.
- Ausha launched video distribution to Apple Podcasts. The podcast host also supports YouTube.
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- Apple Podcasts has published its 2026 edition of Creators We Love in Australia. The list is made to celebrate and spotlight the trailblazing Australian voices who bring Apple Podcasts to life. Apple Podcasts describe this year’s cohort as delivering "endless entertainment, mind-expanding education and deep community for their audiences". Shows are the ABC's All In The Mind, Mamamia's Mamamia Out Loud, Dyl & Friends from Clubby Sports, Steph and Laura from Shameless, and the indie show Pop Culture Parenting.
Brand suitability for Amazon Ads DVA+
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- First look: Barometer announced a brand suitability solution for Amazon Ads DVA+. Advertisers can activate Barometer's pre-bid brand suitability, to check that every podcast episode meets advertiser brand guidelines.
- Amazon Ads DVA+ is a new way to produce display, video and audio campaigns, all in one place. Advertisers typically require brand suitability data to avoid putting their ads next to content they don't want to be associated with.
- WME launched its own "Creator Labs", described as an in-house digital operations team that helps creators build and scale their businesses on YouTube and elsewhere. There are eleven people on the team.
- Tomorrow, Oxford Road will run "The Deal Room" - a podcast upfront that isn't afraid to actually sell, according to CEO Dan Granger.
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- First look: Barometer announced a brand suitability solution for Amazon Ads DVA+. Advertisers can activate Barometer's pre-bid brand suitability, to check that every podcast episode meets advertiser brand guidelines.
Podcast network Fable and Folly is to close
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- The audio fiction podcast network Fable and Folly is to close at the end of this year. The network blames a change in podcast advertising for its closure. However, the network says: "The shows you love aren't going away; they're just heading to new homes. Through the end of the year, we're helping our producers migrate their shows and connect with new hosting and advertising partners, so the series you follow can keep going strong."
- After we revealed that Apple Podcasts has dropped country-specific editorial in favour of an algorithmic selection, today we carry one example that shows the difference: it was National Day for Truth and Reconciliation in Canada last week. Unlike in March 2025, when Apple Podcasts ran a "Made in Canada" initiative, last week only one indigenous-made podcast was promoted by Apple Podcasts in Canada: from the not-entirely-unknown CBC.
- Apple Podcasts might suggest that human curation remains at the heart of what they do - and that it's good news for creators since they can reach wider audiences than before because they're no longer locally-targeted. However, in our opinion, this is a loss to local producers: and belies a lack of understanding from Apple Podcasts about who pays for podcasting - since in many cases, sponsorship and branded content are sold on a country-by-country basis, where country-specific targeting is vital.
- What would the happy couple like for a wedding present? How about a podcast? Will Coley produces podcasts that focus on a couple's relationship and upcoming wedding; in this piece from The New York Times, he explains how he makes the shows.
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