Podcasting is liquid content now

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Sam Sethi talks with Steven Goldstein about Liquid Content - and why our biggest threat is measurement that can't keep up with how the podcast world is changing.

Plus...

• Spotify memberships pricing tiers badges and email access for creators
• why web-based purchasing matters for app store rules and funding links
• ad skipping tools and the knock-on effect for podcast advertising
• Apple Podcasts positioning HLS ads and the coming fight over fees
• Substack and Beehive adding dynamic ad insertion for podcasts
• liquid content across audio video newsletters and social clips
• clip culture microdramas and what retention looks like now
• “the download is dead” and the need for people plays and time
• Netflix podcast hype versus what investors actually hear
• smart glasses as another listening surface and why it changes nothing without better metrics

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