In Public Relations, Different is Better than Better
Shownotes
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Recorded at PRSA ICON 2026 in Orlando, bestselling author Sally Hogshead explains why being different is more valuable than being better, why playing it safe may be the riskiest strategy of all, and why authenticity alone won't make you memorable.
Sally shares what she shared in her keynote address at ICON. Surprising examples of brands that turned weaknesses into competitive advantages, along with practical advice for getting bold ideas past cautious decisionmakers. The question isn't whether you're good at what you do. It's whether anyone can tell you apart from everyone else.
Listen For
04:55 Can AI Really Make Your Brand Fascinating, or Is Something Human Missing?
05:48 Why Is Being Different More Valuable Than Being Better?
08:06 How Can PR Professionals Sell Bold Ideas to Risk-Averse Decision-Makers?
10:16 Why Isn't Being Authentic Enough to Make Your Brand Stand Out?
11:43 Can Introverts Be Just as Fascinating as Extroverts?
Guest: Sally Hogshead
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