Ep. 51: Plastic Recycling in Transition: Challenges, Opportunities, and What's Next w/ Steve Alexander, President & CEO of APR

APR President and CEO Steve Alexander returns to the Recycled Content podcast to dig deeper into what is really holding the American recycling system back and the ongoing fight against misinformation surrounding plastic recycling. In this episode, Steve and host Kara Pochiro unpack misleading recycling rate statistics, push back on the false claim that plastics placed in household recycling bins do not get recycled, and clarify why today's challenge is not capacity, but market demand and material supply. The two dive into how APR is working to close these gaps through policy leadership, design guidance, and market-building programs. The conversation also previews key issues that will take center stage at the Plastics Recycling Conference this February in Chula Vista, California, and looks ahead to APR's priorities as the industry heads into 2026.