Why Behavioral Science Beats Courtroom Folklore
Shownotes
Trial lawyers often rely on courtroom advice that sounds true because it has been repeated for years. But juries do not decide cases based on folklore. In this episode, we look at how behavioral science helps plaintiff trial teams test assumptions, understand juror attitudes, and strengthen case strategy before trial.
What This Episode Covers
- Why common jury myths can mislead trial teams
- How confirmation bias shapes case strategy
- Why job titles and demographics are unreliable predictors
- What juror attitudes reveal about decision-making
- How small facts can change the way jurors see a case
- Why clear framing matters in closing argument
- How pressure testing exposes weak spots before trial
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