Why Great Ads Feel Like Childhood Memories | Marques Gartrell, W+K
Shownotes
Marques Gartrell is Co-CCO of Wieden+Kennedy New York, the agency behind work for Nike, McDonald’s, Delta, and Michelob Ultra.
In this episode of Second Wind:
- how the Travis Scott meal started from a tweet
- why the Grimace Shake became internet folklore
- how W+K made “Horizontal Breakfast” in 7 days
- why brands are competing with childhood memories
- what young creatives get wrong
- why Marques still keeps Photoshop open
A conversation about culture, instinct, taste, speed, and making work people actually carry around with them.
The best work stops feeling like advertising and starts feeling like part of someone’s life.