Blaise Witnish's Story

Blaise Witnish started life as a kids' party host and working in bowling alleys. Now she's the CEO of Funlab, where she has spent more than two decades turning the joy of bowling, mini golf and competitive socialising into national (and now international) brands including Strike, Holey Moley and Hijinx Hotel. In the process, she has helped take Australian ideas about fun, irreverence and hospitality to the world.

In this episode, we talk about the tiny moments that turn experiences into memories, why the CEO needs to sweat the small stuff, how Holey Moley went from an idea spotted in Manchester to a national brand in 18 months, and the wonderfully strange ways Funlab finds people who genuinely love to make others happy. 

Ultimately, it’s a conversation about the power of experiences, building culture at scale, and why, in an increasingly digital world, making people feel something in real life might be more valuable than ever.

storywork.com.au