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The Art Marketing Podcast
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The Art Marketing Podcast

von Art Storefronts

NeuThe Picasso Loop - The Secret to Selling Art12.11.2026 · 14 Min.
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Über den Podcast

Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.

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  1. The Picasso Loop - The Secret to Selling Art

    14 Min.

    Picasso sold cheap early on, but he sold. When he died, his homes still held more than 45,000 of his own works. Both facts point to one loop, and you can't lose it. Join a live webinar with Patrick: he hosts …

    Shownotes

    Picasso sold cheap early on, but he sold. When he died, his homes still held more than 45,000 of his own works. Both facts point to one loop, and you can't lose it.

    Join a live webinar with Patrick: he hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    Free prompt: The Picasso Loop. Tell it what you make, your prices, and where you live, and it builds an AI prompt that gives you 25 unconventional ways to get honest feedback on your art in days, not months. ampod.co/picasso-loop

    Join the Art Marketing Podcast email list: ampod.co/join

    This is a short one, ten minutes or less, on one idea. In 1944 Picasso told a young artist to get his drawings out into the world, price them so they sell, and let them go. Then we look at what he left behind, and at the loop that turns every piece you show into a win, whether it sells or not.

    In this episode:

    • Picasso, 1944: "I did not sell at a high price, but I sold." The scene in his studio and the advice he gave the young Brassaï
    • The twist: more than 45,000 of his own works were still in his homes when he died
    • The Picasso Loop: make the work, put it in front of people, sell it or learn from it, make the next one
    • Why the loop is undefeated. A sale pays you. A no teaches you.
    • If it sold, make more of that. If it didn't, try something new.
    • Showing your work is already a win: every showing builds confidence
    • What to as"Anything youlike about it, or is it off the mark complet"Have you purc"What direction do you think I should go in?" And last: "Makoffer."

    Quotes from

    • "In the bet a high price, but I sold. My drawings, my canvases went. Twhat counts." saï'sConversations with Picasso)
    • "Your draw world." (Pablo Picasso to Brassaï, from Conversations with Picasso)

    Books menti

    • Conversatisaï, translated by Jane Marie Todd (University of Chicago Press)

    Related episodes:

  2. Artists Unfiltered: A conversation about The Healing Power of Art | Nysie Hurst

    1 Std. 10 Min.

    Lets sit down with Nysie Hurst, a mixed media artist from the mountains of North Carolina whose work tells the story of her life with MS. We'll talk about how she's adapted her tools and her style to keep …

    Shownotes

    Lets sit down with Nysie Hurst, a mixed media artist from the mountains of North Carolina whose work tells the story of her life with MS. We'll talk about how she's adapted her tools and her style to keep creating, what she learned walking the Camino de Santiago, and why she believes art doesn't need to be perfect to be powerful. Plus, she'll Spill the Paint with some honest takes on the art world. If you've ever had to find a new way to keep creating, this one's for you.

  3. How to Grow an Art Business With Prints, Merch & Originals

    1 Std. 5 Min.

    Join a live webinar with Patrick: he hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Join the Art Marketing Podcast email list: artmarketingpodcast.com/join New Customer …

    Shownotes

    Join a live webinar with Patrick: he hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    Join the Art Marketing Podcast email list: artmarketingpodcast.com/join

    New Customer Calculator: plug in your own numbers and watch 10 years unfold, originals only versus a full lineup. artmarketingpodcast.com/calculator

    An artist on our team just made a $35,000 sale. I called and asked how it happened. "This person bought a tiny little thing from me seven years ago, and now they just came back and spent 35 grand." That's the business. This episode covers the math nobody taught you, and why it works whether your art is selling right now or not.

    You're in this for life. People in their 80s and 90s still ask me how to get their art seen and sold. So stop judging your business on a three-month timeline and start playing the long game. The long game runs on math, not emotion.

    In this episode:

    • Why the desire to create, be seen, and sell never leaves an artist, and why that means you should stop making decisions on made-up timelines
    • The three ways to grow an art business: new customers, repeat customers, and a higher average order value
    • The one metric that matters most: new customers acquired per year, at any price
    • Why a $5 sticker buyer is worth more than you think. It's far easier to get someone to buy a second time than a first.
    • Collectors: Wyland's definition, and what having a collector list actually does for a new series
    • The hardware store, the gift shop, and "Do you want fries with that?" What centuries of offline selling teach artists online
    • Print on demand: how 7 to 10 pieces become a 2,000-item store with no inventory and no minimums
    • The price ladder, from merch under $100 to prints, limited editions, and originals
    • The math story: two artists with the same talent and the same marketing. One ends the year with 10 customers to email, the other with 125.
    • Studying the business masters, not just the painting masters: Wyland and Gray Malin
    • "I'm a fine artist, I don't sell merch." Fair enough. Then how are you going to win new customers?
    • What merch is really for: new customers, a low-commitment way for fans to support you, and a spot on someone's coffee mug or phone case
    • How a visible range of prices ends the pricing panic, plus a simple markup rule for print on demand
    • "I'm already doing all of this and I'm still not selling." What a Picasso quote really means.
    • Tens of thousands of works were still in Picasso's possession when he died. You will have unsold work too. It's part of the process.
    • The loop: make the work, put it in front of strangers, try to sell it, and either way you learn something and make more

    Quotes from this episode:

    • "In the beginning, I did not sell at a high price, but I sold. My drawings, my canvases went. That's what counts." (Pablo Picasso, from Brassaï's Conversations with Picasso)
    • "Don't price them too high. What matters is that you sell a large number of them. Your drawings must go out into the world." (Pablo Picasso to Brassaï, from Conversations with Picasso)
    • A collector is someone who buys seven or more pieces of your art over a lifetime. (Wyland)
    • "The best time to plant a tree was 30 years ago. The next best time is today." (Proverb)
    • "There is nothing new under the sun." (Ecclesiastes 1:9)
    • "Do you want fries with that?" (McDonald's)
    • "This person bought this tiny little thing from me seven years ago, and now they just came back and spent 35 grand." (An Art Storefronts artist)
    • "Tell me the last time you went to a museum that didn't have a gift shop. I'll wait." (Patrick)
    • "Your own mother doesn't look at your art 142 times a day." (Patrick)

    Books mentioned:

    Three takeaways: own your website and your domain. Get print on demand going so you have the range. Market regularly, because the work has to go out into the world.

    This week's homework: open the Customer Calculator and put in your real numbers. How many new customers did you win last year? Then add one rung to your ladder below $100.

    Related episodes:

    Comment on Spotify or YouTube: what's the cheapest thing in your store, and how many new customers did you win last year? I'll answer every one.

    Stay Up To Date With The Latest

    https://linktr.ee/artmarketingpodcast

  4. Interview Artists Unfiltered - Jim Lovell The Stories That Sell Paintings

    51 Min.

    Let us it down with Jim Lovell, a veterinarian turned full-time painter who picked up a brush for the first time just 11 years ago. We'll talk about growing up on a farm in rural Alabama, how knowing animals …

    Shownotes

    Let us it down with Jim Lovell, a veterinarian turned full-time painter who picked up a brush for the first time just 11 years ago.

    We'll talk about growing up on a farm in rural Alabama, how knowing animals from the inside out shapes his wildlife and pet portraits, his heavy metal past (yes, really), and what it took to trade the scalpel for the brush.

    Plus, he'll Spill the Paint with some honest takes on the art world. If you've ever thought it's too late to start making art, you won't want to miss this one.

    🎥 YouTube: https://urlgeni.us/youtube/channel/artmarketingpod

    🎧 Spotify: https://urlgeni.us/spotify/GDwR

    🍏 Apple Podcasts: https://urlgeni.us/applepodcast/Qhatu

    📱 Instagram: https://www.instagram.com/artmarketingpodcast/

  5. Nobody Saw Your Post: The Case for Being Everywhere at Once

    43 Min.

    You sent the email. You posted the painting. Crickets. Your art isn't the problem. Nobody saw it. This episode is about the one idea the pros live by that almost nobody outside marketing has heard of: being …

    Shownotes

    You sent the email. You posted the painting. Crickets. Your art isn't the problem. Nobody saw it. This episode is about the one idea the pros live by that almost nobody outside marketing has heard of: being everywhere at once.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    We picture the world stopping for our message. The email gets read, the post goes out like an emergency alert, everyone visits our profile. Reality is a crowded inbox and a warehouse full of posts. Once you see that gap, saying it again stops feeling annoying. You're finally being heard. Stick around to the end: there's a big announcement.

    In this episode:

    • Mind the gap: what we think happens when we hit send or post, and what actually happens, across email, Instagram, and Facebook
    • A flood warning, twenty stucco workers, and John Wick: what a real "everybody gets the ping" moment looks like, and why your post isn't one
    • The spotlight effect and the Barry Manilow T-shirt: why we badly overestimate how much anyone notices what we do
    • Nobody sees the frequency: real numbers from the Art Storefronts email program, and why sending more didn't drive people away
    • Everybody big has always done this: a London ad man in the 1880s, Coca-Cola "within arm's reach of desire," WWII war bonds, and how movies get launched
    • Effective frequency in plain English: more than once, more than you think, spread out, in a bunch of places
    • Spread beats cram, and why three noticed exposures takes far more than three sends
    • Messi alone versus the whole team: you already have a roster of players, you're just leaving them on the bench
    • The full roster: every player an artist or photographer can put on the field, online and off, including the ones you forgot you had
    • One message, every surface, each platform in its own voice, and a simple staggered launch week

    Find Your Team: the free prompt from this episode. Paste it into ChatGPT, Claude, Gemini, or Grok. It interviews you about what you have to work with, online and offline, shows you every player on your roster (and which ones are sitting on the bench), gives you creative ideas for each one tailored to your art, and lays out your first week. No marketing experience needed. Get it here: artmarketingpodcast.com/find-your-team

    The big announcement: the Art Marketing Podcast finally has its own email list, just in time for the show's 10th birthday. It isn't a "new episode is out" list. It's built to be one-to-one, not one-to-many. Join at artmarketingpodcast.com/join

    This week's homework: count your oars. List every surface you own, online and offline. Then pick one piece and put it on all of them this month.

    Related episodes:

    Comment on Spotify or YouTube: how many players did the prompt find on your roster, and how many were you actually using? I'll answer every one. Nobody saw it. So say it again, somewhere new. Your art will thank you.

    Stay Up To Date With The Latest

    https://linktr.ee/artmarketingpodcast

  6. Artists Unfiltered - Terri Abrahamsen| Finding the Confidence to Step in Front of the Camera

    52 Min.

    No scripts. No polish. Just artists being real. On the Art Marketing Podcast, Art Storefronts sits down with working artists and photographers to talk about what actually happens behind the work: the wins, the …

    Shownotes

    No scripts. No polish. Just artists being real.

    On the Art Marketing Podcast, Art Storefronts sits down with working artists and photographers to talk about what actually happens behind the work: the wins, the flops, the pricing decisions, the slow months, and the moments that changed everything. Unfiltered conversations for artists who want the truth about building a creative career.

    🎥 YouTube: https://urlgeni.us/youtube/channel/artmarketingpod

    🎧 Spotify: https://urlgeni.us/spotify/GDwR

    🍏 Apple Podcasts: https://urlgeni.us/applepodcast/Qhatu

    📱 Instagram: https://www.instagram.com/artmarketingpodcast/

  7. I don't know, like, and trust you. Only you can fix that. Here is how.

    47 Min.

    You've nodded along to the story lesson all year and kept firing the art gatling gun. So I'm done teaching it. This episode, I become it. Want to join Patrick for a live webinar? He hosts one every Monday …

    Shownotes

    You've nodded along to the story lesson all year and kept firing the art gatling gun. So I'm done teaching it. This episode, I become it.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    I've never recorded an episode like this one. Three proofs that the art doesn't change, the story does. Then I run the experiment on myself, on you: the mini life story I've avoided telling for nine years. At the end, one question. How much more do you have in common with me now than you did forty minutes ago?

    In this episode:

    • The two failure modes after every "yeah yeah, I get it": nod and revert, or one post and revert
    • The art gatling gun. Art, art, art, one shot fired forever. What I see when I open your profile
    • My hedge: the artist who did the exact opposite of everything I teach, to the tune of $347K, and the softball story about copying a fence-clearing home run
    • What happens on a webinar when one artist opens with their story instead of their awards: the whole room asks for their Instagram
    • Mona Lisa: respected, not famous, until a Louvre handyman walked out with it in 1911. Story added, value explodes
    • Banksy: signed originals at $60 from an unmarked Central Park stall. Eight buyers all day. Story removed, value collapses
    • Joshua Bell: a $3.5M Stradivarius in a DC Metro station, 1,097 people walked past. Context removed, excellence disappears
    • How Elon Musk interviews: "Tell me the story of your life." Your art is the résumé. The story is the interview. Every collector is Musk
    • I asked AI what my listeners actually know about me after nine years. It's embarrassingly thin
    • Then the story: Hawaii, Pearl Harbor from a front yard, Boston Latin and MIT, Janis Joplin as the backyard band, an IBM under the Christmas tree, a john boat off La Jolla
    • Scott and the nametag, the dog you end up walking, and the claw machine: every facet you surface opens another lane to your art
    • "But I'm not interesting." Rare lanes are small, common lanes are enormous. Painting at 5am in half the garage is a bin with millions of people in it

    This week's homework: make the list. Every facet of your life someone could glom onto, the mundane ones included. Pick one and put it in front of your art this week. You don't know what's going to work. You do know art, art, art isn't.

    Resources mentioned:

    Related episodes:

  8. When a Buyer Asks for a Discount: How to Negotiate an Art Sale

    38 Min.

    A buyer asks, "Can you do any better on the price?" Most artists feel their stomach drop — like they just lost something. I don't accept that premise. Want to join Patrick for a live webinar? He hosts one every …

    Shownotes

    A buyer asks, "Can you do any better on the price?" Most artists feel their stomach drop — like they just lost something. I don't accept that premise.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    It's my strongly held belief that more art gets sold at a discount than at full price — especially at higher price points, especially in person. Once you know that, everything changes. You can prepare for negotiation, and you can negotiate on your terms. Last episode we covered the maths of pricing your art for Q4. This one is what happens after the price is on the wall: the rules, the tradecraft, and why the buyer who negotiates is the best thing that ever happened to you.

    In this episode:

    • The premise I refuse to accept: that entering a negotiation means you're the one losing
    • How I learned to reject a premise — the story of why I haven't been offended in decades
    • A car dealer, a real estate agent, and Thomas Crown — why negotiating an art sale is different from every negotiation you've seen
    • The one metric (new customers acquired per year) and the long game: you're not playing a one-shot game, and that changes everything
    • Sun Tzu was right — the battle is won before it starts
    • Your three rules: know your floor, have a range of pricing, and never give something up without getting something in return
    • Why negotiation is the greatest thing that's ever happened: it signals intent
    • My Craigslist career — over a million dollars of cars, boats, and gear, and what the "$7,500 cash, I'll pick it up today" guy taught me
    • The serious buyer drives over to look at the car — for an artist, that's the phone call or the Zoom
    • Get out of the DMs: every step from message to email to call to in-person gets more real
    • The asks list: what to trade for instead of dropping your price
    • Q4 is coming — which means sales are coming, which means negotiations are coming

    This week's homework: write your asks list before Q4. Know your floor on every piece and be comfortable with it. And decide right now what you'll ask for the next time someone asks you to come down.

    Related episodes:

  9. How to Price Your Art for Q4

    51 Min.

    Getting ready for this episode, I re-read everything I've ever taught about pricing art. Four years on, the rules haven't moved an inch. That's not a confession — that's the point. Want to join Patrick for a …

    Shownotes

    Getting ready for this episode, I re-read everything I've ever taught about pricing art. Four years on, the rules haven't moved an inch. That's not a confession — that's the point.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    Pricing your art comes down to one metric: new customers acquired per year. Everything else — the range, the non-wall-art, the bell curve — works backward from that number. This is the full pricing refresher pointed straight at Q4, plus four pricing plays I've never taught on this show before, each backed by real research.

    In this episode:

    • Why "nothing new under the sun" is the best news your art business ever got
    • The one metric — new customers acquired per year — and the Slack channel of $10,000 sales that proves it
    • "But Patrick, I only sell to high-net-worth individuals" — the pushback, and the street-cred riff
    • The socioeconomic bell curve: price points from under $100 to prestige. It's all just maths
    • Gift buyers price the occasion, not the art — roughly $628 of gift budget across 8 gifts. Call it a $75–80 slot
    • The catalog test where the $39 dress outsold the identical $34 dress — nines are the costume of cheap
    • Originals end in zeros, mugs end in nines — but get precise inside a negotiation
    • Stepped editions: the documented ladder that opens at $4,000 and hits $17,500 at 95% sold
    • The January price increase — real December urgency, zero discounts
    • Gift cards as taste-risk insurance for the buyer scared to choose for someone else

    This week's homework: walk your store like a gift buyer. Is there something at $25, $50, $100? Is anything merchandised as a gift? Does every slot on the curve have a price?

    Resources mentioned:

    Related episodes:

    The rules are the rules and the maths never lie. Set the range, cover every slot, put non-wall-art in the lineup, publish the ladder — and let Q4's gift buyers do what they came to do. Acquire as many new customers as you can this season, then market to them for the rest of your art-creating life. Your art will thank you.

    Stay Up To Date With The Latest

  10. Q4 Prep for Artists: Half Your Buyers Start Before Halloween

    34 Min.

    I've worked out with my buddy Dom for years. There's normal Dom, and then there's the Dom who has a race coming up. Normal Dom shows up when I show up and does the same workout I do. Race Dom shows up thirty …

    Shownotes

    I've worked out with my buddy Dom for years. There's normal Dom, and then there's the Dom who has a race coming up. Normal Dom shows up when I show up and does the same workout I do. Race Dom shows up thirty minutes early, goes for a run first, and then does our entire normal workout on top of it. Nothing changed about Dom. What changed is there's a race on the calendar.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    Q4 is that race. And it's the one you didn't realize I signed you up for. It starts October 1st, which is about two months out — and here's what most artists get wrong: mid-October isn't your launch. It's your deadline.

    Nearly half of holiday shoppers say they start before Halloween. By the middle of October, 40% already know exactly what they're buying. The big retailers figured this out years ago — Best Buy's own press release last year announced they were "putting the creep in holiday creep" and kicking the season off on Halloween. This episode is the broad game plan for getting ready. The tactics come next, week by week, between now and October.

    In this episode:

    • Normal Dom vs. Race Dom — and the small detail in that story that's really the whole instruction manual
    • Why the "Rule of 7" is marketing folklore with no study behind it, and the 1959 experiment that makes the point far better
    • Effective frequency explained as reps and sets: the same 13 ads crammed into 13 weeks spike and then collapse; spread across a year, they hold
    • The number that should worry you — by mid-October, 40% of shoppers already know exactly what they're buying
    • Attention arrives in October. Money arrives in December. Why that's better news for artists than it first sounds
    • Tell your story first, show your art second — and how that one reordering kills the "I don't have enough to post" problem for good
    • Three questions to answer before you get out of the car: can you transact, are you open for commissions, are you actually marketing
    • The Gallery Test pointed straight at December — what a real gallery does differently for the holidays, and the digital twin of every one of those moves
    • The Bathroom Art Sale — how naming the destination removes the friction that quietly kills art sales, and why "under the tree" works even better
    • Why commissions carry a hard deadline, and what that means for your October

    This week's homework: answer three questions honestly. Is your website set up so a total stranger can buy without having to ask you a single question? Are you open for commissions? And are you actively marketing right now — not in October, right now? Whichever one you answered no to is where the next two months go.

    Resources mentioned:

    Related episodes:

    Here's the takeaway. You've been creating for a long time. Not enough people have seen your art. You want to sell it — and Q4 is the single best window all year long to do exactly that. So enjoy your summer, genuinely, by all means. Just keep it in the back of your head that Q4 is coming, and start putting the reps in now. Your art will thank you.

    Stay Up To Date With The Latest

    https://linktr.ee/artmarketingpodcast

  11. How to Sell Art Online Without Reinventing Anything

    27 Min.

    Few on earth has a website problem. Everybody has a marketing problem — and the fix is hiding in plain sight inside every art gallery in the world. Want to join Patrick for a live webinar? He hosts one every …

    Shownotes

    Few on earth has a website problem. Everybody has a marketing problem — and the fix is hiding in plain sight inside every art gallery in the world.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    In 12 years and 15,000+ artists, Patrick has watched one truth play out over and over: selling art online isn't about reinventing anything. It's about copying the paradigm that already works offline — the art gallery — and refusing to play the short game. This is the "customary rant" that opens every Art Business Webinar, start to finish.

    The art gallery is the same in every country and culture on earth: minimalist walls, the art front and center, nothing else. That single paradigm tells you how to build your website, how to behave on social media, and why consistency beats talent every time.

    In this episode:

    • Why artists in their 80s, 90s, and 100s still show up asking "how do I get my art seen?" — and what that proves about your real time horizon
    • The "graveyard of hobbyists": whancer for an art business
    • The one paradigm that sells art everywhere on earth — and how to copy it three ways
    • Your website is not a canvas: whworst enemy online
    • "Your art are the commercials" — the Art Gatling Gun that kills your social media, and the programming the algorithm actually r
    • The open sign: why consistency beats talent, and the New Year's-resolution trap that gets every artist
    • Art sells 50% story, 50% craft — and the REAL Vincent van Gogh story nobody tells you (hint: it's not "you have to die first")

    This week's challenge: walk your own website, your last 10 social posts, and your posting calendar, and ask of each, "Would this work inbout where you're running the Gatlinggun.

    Resources mentioned:

    Related episodes:

    So here's the takeaway. You wouldn the real world — minimalist walls,art front and center, doors open six days a week. Stop reinventing it online. Copy the paradigm on your website, bring a human to your sociait — and give the work the story itdeserves. That's the whole game.

    Stay Up To Date With The Latest

    https://linktr.ee/artmarketingpodcast

  12. Why Every Artist Should Take Commissions

    20 Min.

    The most influential poster in the history of art was an ad for a play. It was designed by a broke, unknown illustrator who only got the job because he was the one stuck working over the holidays. His name was …

    Shownotes

    The most influential poster in the history of art was an ad for a play. It was designed by a broke, unknown illustrator who only got the job because he was the one stuck working over the holidays. His name was Alphonse Mucha, and that single commission — a rush job nobody else wanted — turned him into the father of Art Nouveau. He didn't sit in a studio and find his direction. A customer handed it to him.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    That's the heart of this episode: a commission isn't a compromise. It's an idea-generation machine. A client drags you somewhere you'd never have chosen on your own — and every so often, that detour becomes your entire career. It happened to Mucha. It happened to a portrait painter named George Stubbs who took a few horse commissions and ended up the greatest equine painter who ever lived. It happened to a studio photographer named Dorothea Lange the day a government assignment sent her into the migrant camps.

    But before we get to the good news, we have to clear out the lies. The longer you spend in this business, the more you realize the "sacred truths" of the art world are mostly nonsense — and most of them are really just hobbyist rules wearing a business suit. (If you've heard me draw the hobbyist-vs-business line before, this is where it earns its keep — same line that runs under The Long Game.)

    In this episode:

    • The Christmas shift that invented Art Nouveau — how Mucha got the job nobody wanted and never looked back
    • Six "sacred truths" of the art business that are complete nonsense — and the one thing wrong with every single one of them
    • "You need a niche before you can start" — why you don't pick your niche; the work reveals it
    • "Good art sells itself" — the $128 of thrift-store junk that resold for $3,612 on stories alone, a $3.5M violin that earned $32 in a subway, and the painter who went from unsold to $2.5 million without changing a brushstroke
    • "Never discount your work" — why that rule is real, why it isn't yours, and what the galleries who preach it actually do behind closed doors
    • The line in the sand: hobby or business? Drucker said a business has exactly one purpose — to create a customer — and in that equation, you don't get the last word. The market does.
    • "Nobody bought it, so I'm a failure" — the lie that makes good artists quit, and why Picasso died holding roughly 45,000 of his own unsold works
    • Why constraints beat the blank canvas — Stravinsky, and the bet that produced Green Eggs and Ham in 50 words
    • The honest catch: when a commission becomes a cage instead of a doorway, and how to tell the difference

    This week's homework: take the one commission you'd normally turn down — the weird request, the subject you'd never choose, the client who wants something slightly off from your usual. Say yes to it. Then watch where it drags you. Reply or DM me what you learned — I read every single one.

    Resources mentioned:

    Related episodes:

    So here's the takeaway. If you're a hobbyist, make whatever you want, forever, and be happy — there's no shame in it. But if you want a business, stop waiting for the market to reward your purity, because it never will. Go meet it. Say yes to the commission, the weird job, the thing you'd never have chosen — because that yes creates a customer, which is the only thing that makes you a business, and it just might drag you, like it dragged Mucha off that holiday shift, straight into the work you were put here to make.

    Stay Up To Date With The Latest

    https://linktr.ee/artmarketingpodcast

  13. 20 Ways to Grow Your Email List as an Artist (Online and Off)

    43 Min.

    You don't own your followers. You own your list. Every platform you're on is rented — the landlord can change the rules or close the door anytime. Your email list is the one audience nobody can take from you …

    Shownotes

    You don't own your followers. You own your list. Every platform you're on is rented — the landlord can change the rules or close the door anytime. Your email list is the one audience nobody can take from you.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    The good news: it doesn't have to be huge. Three hundred of the right people is enough to run a real art business — which is exactly why you want three thousand, then thirty thousand, then three hundred thousand.

    This is the foundational one: why email matters, the creative ways to capture it, and the latest tradecraft. Almost no artists do this well. (We covered why the basics outlast everything in The Long Game — this is the basics, weaponized.)

    The unlock isn't new places. It's the places you're already standing — the booth, the bio link, the DM, the box you're shipping, the car in your driveway. Every one is a capture opportunity you're wasting.

    In this episode:

    • The trifecta — phone, email, snail mail — and why email is the cheapest and easiest one to own
    • Hobbyist or business? The honest cut, and why every opportunity is an email-capture opportunity
    • The four online venues: your website (footer to popup to content upgrades), bio links, DMs, and comments
    • The 11–15 second popup rule — the delay that converts at 6.45%, and why a zero-second popup kills it
    • The Birthday Club, the new favorite opt-in: some people are birthday people, and if they are, they love it (3–4x)
    • Just ask, then shut up — the DM play most artists never run
    • The three offline venues: in-person events, the QR-code layer, and direct mail
    • The clipboard and the fishbowl — $0 plays that are 150 years old and still work
    • QR car magnets — the hero play nobody in art is running yet (about $35 a pair)
    • Direct mail at $0.40 a piece — your art in 1,000 mailboxes around your gallery for less than a Meta ad
    • The compounding math — how the basics become $800K–$1M over ten years
    • Wyland and Gray Malin run this at the highest level — get on their lists and watch (see POD and Samples)

    This week's homework: pick three tactics. One online, one offline, and one you'd never have considered. Set them up by Friday. Then reply or DM me your three — I read every single one.

    Resources mentioned:

    Related episodes:

    So pick your three. A clipboard on the table, a real opt-in in your bio, a magnet on the car. You don't have to run every play — just start capturing in the places you're already standing. Followers are rented. The list is yours. All roads lead to email.

    Stay Up To Date With The Latest

    https://linktr.ee/artmarketingpodcast

  14. Should Artists List Prices on Their Website? The Gallery Test

    35 Min.

    There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hidden prices. The data is in. The artists are still …

    Shownotes

    There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hidden prices. The data is in. The artists are still hiding the prices.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    This episode runs the gallery test on your website. A real gallery prices the work, frames it, lights it, and puts a checkout at the desk. Christie's, Sotheby's, Gagosian, 1stDibs — every serious art business does this online too. Almost no working artist does. Today we close that gap.

    In this episode:

    • The gallery test — the one rule every digital decision should pass
    • The 5 things almost every artist website gets wrong
    • "Oooooh so mysterious" — why "contact for pricing" is the gallery with the lights off
    • The shop is the signal: how a real storefront tells visitors they're welcome to buy
    • Why the biggest art sellers on earth all do this — and the artists somehow don't
    • The generational gut-punch: collectors under 40 don't tolerate hidden prices
    • Mix the feed the way you'd mix an opening — killing the "art-only Instagram" sacred cow
    • Why a gallery with the lights off on Wednesday loses every Wednesday walk-in

    The data referenced (with sources):

    Resources mentioned:

    • Art Storefronts — the website and storefront engine built for working artists

    Walk into a real gallery this weekend. Then load your website. Stand them side by side. If your site doesn't make a stranger feel welcome to buy, you have work to do. The basics in this episode are the same basics in 2055.

    Stay Up To Date With The Latest

    https://linktr.ee/artmarketingpodcast

  15. 1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business

    38 Min.

    There's a town in Texas called Round Top. Population eighty-seven. One square mile. And in that town, an artist named John Lowry sold a single painting for $141,500. (We toured his gallery on YouTube — link's …

    Shownotes

    There's a town in Texas called Round Top. Population eighty-seven. One square mile. And in that town, an artist named John Lowry sold a single painting for $141,500. (We toured his gallery on YouTube — link's right there in his name. Watch it before or after this episode.)

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    That's the headline. Here's the part nobody tells you: he then sold roughly $60,000 more in reproductions of that same image. Same painting. Different mediums, different sizes, different price points. One image, two hundred grand.

    That is not luck. That is not a once-in-a-lifetime fluke. That is a system. And the same system is what Gray Malin uses to run a 4,156-SKU catalog with 221 variants of certain images. The same system is what Wyland — yes, that Wyland — uses to sell 972 products across 45 different mediums, raising prices roughly 10% a year for the last sixteen years.

    This episode deconstructs the engine that makes all of that possible. Print on Demand and the sample ladder aren't two ideas. They're one engine. The artists at the top of this business have figured that out. Most artists haven't. We're going to fix that today.

    But first — a quick rant about what gets in the way.

    In this episode:

    • The $141,500 painting in a town of 87 people — and why the second sale is the lesson
    • The knife salesman pivot: why Print on Demand is a sample tool first, a profit tool second
    • Hobbyist or business? The honest question every artist has to answer
    • The Drain — four ideas clogging up most art businesses (you can't run a business / you can't run sales or marketing campaigns / you can't be perceived a certain way / never discount your work) — and why every pro you admire threw all four of them out
    • Why we study the masters: you studied Van Gogh and Ansel Adams in art school. Time to study the people doing it best in the business of art.
    • Gray Malin, deconstructed: 4,156 SKUs, 16-year escalator, 221 variants of single images. What an artist with a real engine looks like under the hood.
    • Wyland, deconstructed: 972 products across 45 mediums. The 10%-a-year price escalator that compounds for decades. The catalog as a museum gift shop.
    • The Range Unlock: your catalog isn't N images. It's N images × M mediums × P price points. Most artists are sitting on 100x more inventory than they think.
    • Same image. Every price point. Why this is the single most important sentence in your art business.
    • The bottom rung IS the sample: a $20 mug isn't a giveaway, it's a customer-acquisition machine wearing a price tag
    • The Buc-ee's flex: how the cheap stuff at the front door funds the expensive stuff at the back wall
    • John Lowry, the customer mirror: an Art Storefronts customer in a one-square-mile Texas town doing exactly what Malin and Wyland do — at his scale. Proof this isn't a billionaire-only game. (Watch the full studio tour on YouTube.)
    • "You don't sell JPEGs" — the Brooks rant about why a digital file is not a product, and what the pros actually sell
    • How the Six Basics from The Long Game show up — receipt by receipt — in all three of these businesses
    • The artichoke storage room (you'll know what this means by the end)

    This week's homework: audit your own catalog the way we just audited Malin and Wyland. Take your top 5 best-selling images. Count how many mediums you currently offer them in. Count how many price points. Now ask: could I responsibly add three more variants of each, this week, with Print on Demand? If the answer is yes — and it almost always is — you just found revenue you already earned but haven't collected yet.

    Resources mentioned:

    Related episodes:

    • Why Your Website Will Still Be Working in 2055 — The Long Game (the parent episode this one builds on)
    • Humble Donkey Studio — the original John Lowry interview, July 2024
    • All Oars In — The Anatomy of a Sale
    • Nothing New Under the Sun — The Rules That Actually Sell Art

    So: which 78-year-old version of yourself wins? The one still asking what to post on social media, or the one running a real engine — same image, every price point, compounding every year? You don't have to be in a billionaire's neighborhood to do this. You can be in Round Top, Texas. Population 87. The engine doesn't care where you live. It cares whether you build it.

  16. Why Your Website Will Still Be Working in 2055

    48 Min.

    There's an artist I talk to every Wednesday. Could be 60s, 70s, 80s, even 90s. Brilliant. 50 years of work. Galleries gone. No website, no email list, no story they can tell in their sleep — just the same …

    Shownotes

    There's an artist I talk to every Wednesday. Could be 60s, 70s, 80s, even 90s. Brilliant. 50 years of work. Galleries gone. No website, no email list, no story they can tell in their sleep — just the same panicked question every week: what do I do on social media?

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    I want to tell you about them before you become one of them. There's still time. That's the whole point of this episode.

    The macro is brutal — Iran, gas, frozen real estate, no photography demand, AI panic. That panic is real. But on a 30-year horizon? It's noise. The basics in 2013 are the basics in 2026 are the basics in 2055. Build on the part that doesn't move.

    In this episode:

    • The 78-year-old artist still asking the question — and the version of you that's still mid-vine
    • Why the macro doesn't matter on a 30-year horizon (the real estate parallel)
    • The trinity of what's not changing: attention, business ownership, the basics
    • The Six Basics — the list nobody wants to hear
    • #1: A website you own — storefront, not brochure. Plus the SEO foundation: own your name before the next paradigm decides who's allowed in.
    • #2: Print on Demand — sell what you don't have in stock. Unlocks the full pricing range.
    • #3: Capture email every which way. The trifecta: email + phone + address.
    • #4: Run marketing and sales campaigns. You are a business. The muscles compound — 1st campaign awkward, 50th a real machine.
    • #5: A story you can tell in your sleep. Know, like, trust — and things in common.
    • #6: Show up consistently. Do your measure best. Drop a tier when life happens. Just don't go dark.
    • The wine vintage frame: some years fire on all cylinders, some go sideways. The vine doesn't care.
    • The runway ladder: 45 → 40+ years still to come, 55 → 30, 65 → 20+. You are not at the end of anything. You are mid-vine.
    • The tragedy of delay — not the tragedy of talent
    • Why we built Copilot: a gallerist that keeps you consistent when life happens

    This week's homework: audit yourself across the six basics. Score 1 to 5 on each — website + SEO, POD and pricing range, email list, campaign rhythm, story, consistency. Pick the lowest score. That's your priority. Start today — not next quarter, not when rates drop. Today. Don't be the 78-year-old still asking the question.

    Resources mentioned:

    Related episodes:

    • All Oars In — The Anatomy of a Sale
    • Nothing New Under the Sun — The Rules That Actually Sell Art (
    • The Algorithm Doesn't Care About Your Art
    • The Coffee Shop Test — Why Your Social Media Is Failing

    You are not too late. You are exactly on time — if you start the basics today. Pick which 78-year-old you're going to be, and how many of the next 20, 30, 40 vintages you're actually going to fill. Pick. Then build.

  17. A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run

    41 Min.

    Mother's Day is 18 days out. At the end of the last episode, I promised you a refreshed anatomy of a properly run sale. This is that episode. Want to join Patrick for a live webinar? He hosts one every Monday …

    Shownotes

    Mother's Day is 18 days out. At the end of the last episode, I promised you a refreshed anatomy of a properly run sale. This is that episode.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    Two things today: how a properly run sale actually works, and why omnichannel marketing is the whole game — today, 30 years ago, and 25 years from now. The rules are the rules. By the end, you'll have the playbook for Mother's Day and every sale you run for the rest of your life.

    In this episode:

    • Why attention in 2026 is 15 tiny flashes, not one long read
    • The Trireme: why coordinated oars beat more oars every time
    • The 20+ marketing surfaces you already own (and the 3 you actually use)
    • The Sale Equation: Incentive + Scarcity × Attention
    • The 3-4 week calendar: warm-up, launch, reminders, 24-hour push, extend day, follow-up
    • Why humor and memes charge the battery for the sale push
    • The Mustang Sally walkthrough: one message, 8 coordinated channels
    • The life-skill reframe: these rules work for bake sales, gallery openings, fundraisers — any promotion you'll ever run
    • This week's Mother's Day homework: the 6 steps that start today

    The Omnichannel Campaign Prompt (copy into Art Helper, ChatGPT, or Claude):

    Act as my marketing strategist. I'm running [SALE TYPE] ending [DEADLINE] with [INCENTIVE]. I make [ART DESCRIPTION] for [AUDIENCE]. My voice is [VOICE]. My 4 hero pieces are [LIST]. Build me: (1) a day-by-day 3-week calendar with warm-up humor content, launch day, mid-sale reminders, 24-hour push, and extend day; (2) one 60-word core sale paragraph; (3) full asset set — 4 emails with subject lines, Instagram caption, IG carousel slides, IG Story frames, a Reel/TikTok script, Facebook post, SMS, and hello bar copy. Keep voice consistent across every asset. Put scarcity on every sale-phase asset. Warm-up content must be funny and human, not sales-y.

    Resources mentioned:

    Related episodes:

    • Nothing New Under the Sun — The Rules That Actually Sell Art (Ep 10)
    • The Algorithm Doesn't Care About Your Art. Let's Fix That. (Ep 8)
    • The Coffee Shop Test: Why Your Social Media Is Failing (Ep 5)
    • Spring Clean Your Art Business (Ep 9)
    • The Nuts and Bolts of a Well Run Art Sale (#7)
    • Things About Running a Sale Nobody Ever Told You (#45)

    This week's homework: pick your 4 hero pieces, write one 60-word sale paragraph, run the prompt above, build the 3-week calendar backward from Sunday May 10, and launch your warm-up memes this week — not next week. Happy selling.

  18. Art-Selling Holidays You're Sitting Out (Mother's Day Is First)

    28 Min.

    Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow basic business fundamentals outsell …

    Shownotes

    Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow basic business fundamentals outsell artists who chase every new platform, and I lay out the art-selling holiday calendar you should be following right now.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    A buddy of mine sold thousands of photo books. Last week he texted me: "Sold two pieces for $65,000." Where did those customers come from? They bought books first. It's not some secret. It's just the rules of business. Nothing new under the sun.

    In this episode:

    • Why "nothing new under the sun" is the most important business lesson artists ignore
    • The difference between being an artist and having an art business
    • The art-selling holiday calendar and why every holiday applies to you
    • How Target's end-cap strategy is your playbook for selling art year-round
    • Why Mother's Day matters even if you don't sell "mom art"
    • The fishing analogy, the blackjack analogy, and the self-excuse trap

    Mother's Day is 25 days away. The fish are biting. Are your lines in the water?

    Related episodes:

  19. Spring Clean Your Art Business: Cut the Dead Weight, Double the Revenue

    33 Min.

    Your art business needs a spring cleaning — and not the kind where you reorganize your studio. If the only thing you sell is wall art at $500+, you're leaving most of your potential customers on the table. This …

    Shownotes

    Your art business needs a spring cleaning — and not the kind where you reorganize your studio. If the only thing you sell is wall art at $500+, you're leaving most of your potential customers on the table. This episode breaks down how to restructure your product lineup, why low-ticket items are your secret weapon, and why RIGHT NOW is the moment to act.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    In this episode:

    • Why a $2,000 Facebook ad campaign got zero purchases (and what it teaches you about your lineup)
    • The price ladder framework: three tiers every artist needs
    • How selling a $40 phone case leads to a $5,000 original sale
    • Americans check their phones 186 times a day — why that's your biggest marketing opportunity
    • The 5-step spring cleaning action plan you can start this week

    Key stats from this episode:

    • Average tax refund: ~$3,100 (that's a painting)
    • 186 phone checks per day — Reviews.org, 2026
    • $26 billion US phone case market
    • 84.6% of people check their phone within 10 minutes of waking up

    Related episodes:

    Your homework: Audit your lineup today. Write down everything you sell and its price. If you don't have something under $50, add one this week. Easter, Mother's Day, and Father's Day are coming — the wind is at your back.

  20. The Algorithm Doesn't Care About Your Art. Lets fix that.

    32 Min.

    Most artists treat social media like a gallery wall. Art, art, art, art. The algorithm doesn't care. It rewards shares, watch time, and laughs. This episode is about charging up your engagement battery with …

    Shownotes

    Most artists treat social media like a gallery wall. Art, art, art, art. The algorithm doesn't care. It rewards shares, watch time, and laughs. This episode is about charging up your engagement battery with entertaining content so the algorithm actually delivers your art to people who want to see it.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    In this episode:

    • Why the algorithm ignores your art posts (and what it rewards instead)
    • What a meme actually is — and why artists are already halfway there
    • How a 77-year-old museum curator got 9 million views with Gen Z slang
    • The Marco Rubio couch meme: proof you don't even have to try
    • Free tools that make meme creation embarrassingly easy

    Memes and accounts mentioned:

    Free meme makers (no design skill required):

    Your homework: Make ONE meme about being an artist this week. Post it. Compare the shares to your last art post. If it wins — and it probably will — you just learned the most important lesson in social media.

    Related episodes:

  21. Your Messy Desk Gets More Likes Than Your Masterpiece: The Art Marketing Secret 5 Million People Already Know

    25 Min.

    You've seen their art — but have you ever seen where they make it? In this episode I break down why showing your creative space is one of the most powerful (and underused) content strategies in art marketing — …

    Shownotes

    You've seen their art — but have you ever seen where they make it? In this episode I break down why showing your creative space is one of the most powerful (and underused) content strategies in art marketing — and I give you the exact prompts, frameworks, and email copy to start doing it today.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    When we launched a "Where I Create" community inside Art Helper, something unexpected happened. Artists started sharing their real creative spaces — messy desks, kitchen tables, garage studios — and the stories came flooding out. It was the easiest on-ramp to storytelling I've ever seen.

    In this episode:

    • Why workspace content is one of the most popular formats on the internet (5.2M people on Reddit can't get enough) — and artists are the last to figure it out
    • The Mark Pincus "Proven, Better, New" framework — and why you should stop trying to reinvent the wheel
    • The 4 types of "Where I Create" content: The Full Reveal, The Detail Shot, The Process Snapshot, and The Evolution
    • Copy-paste social media prompts you can use this week
    • A complete 4-email sequence to share your creative space with your email list
    • Why showing where you create checks every marketing box: easy to make, invites engagement, differentiates you, and costs nothing

    Resources mentioned:

    Your finished paintings show your skill. Your workspace shows your humanity. People buy from humans they feel connected to. Take a photo of where you create this week — don't clean up — and post it. Tag us. We want to see it.

  22. The Artist's Guide to Instagram Live (Even If You Hate Being on Camera)

    39 Min.

    In a world where AI can fake everything, going live is the one thing you can't fake. And almost nobody's doing it. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday …

    Shownotes

    In a world where AI can fake everything, going live is the one thing you can't fake. And almost nobody's doing it.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    100 million people watch Instagram Live every day, but the biggest studies in the industry don't even bother tracking it because so few creators use it. That's a massive opportunity hiding in plain sight. In this episode, I break down why Instagram Live is the most underutilized marketing tool for artists, how to get started with just your phone, and the advanced tools that let you level up when you're ready.

    In this episode:

    • Why Live is the ultimate "proof of real" in the AI age
    • The stats: 10x engagement, 3.5% post reach vs front-of-Stories-tray placement
    • Why music's biggest artists are doing collabs nonstop (and how Instagram Live's guest feature is the same mechanic)
    • The graduated fear ladder: Practice Mode, Close Friends, then Public
    • Tactical: phone setup, pinned comments, scheduling, the 3-second hook
    • The gear ladder from free to $36/mo
    • How to go live from your desktop for free with Instagram Live Producer
    • StreamYard and Restream for multistreaming and rebroadcasts

    Tools and resources mentioned:

    Related episodes:

  23. How to Know What Will Sell Before You Create It

    25 Min.

    Chris Rock performs 50 times in a room of 50 people before he ever steps on a Netflix stage. What if you applied that same system to your art business? Want to join Patrick for a live webinar? He hosts one …

    Shownotes

    Chris Rock performs 50 times in a room of 50 people before he ever steps on a Netflix stage. What if you applied that same system to your art business?

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    Most artists post their work and hope someone buys it. That's like walking on stage at the Apollo with untested material. In this episode, I break down exactly how the best stand-up comedians in the world test, iterate, and refine their material — and how that same system tells you what will sell before you even create it. Plus a 10-week challenge to put it all into practice.

    In this episode:

    • How Chris Rock, Jerry Seinfeld, and Kevin Hart develop material (and what artists can steal from their process)
    • Why social media is your open mic night — not your gallery wall
    • The 6 types of posts every artist should rotate (the "set list")
    • How to read the room: what saves, shares, and silence actually mean
    • Permission to bomb — why your worst post is more valuable than no post
    • 6 tactical marketing moves disguised as comedy club techniques
    • The 10-week challenge: from open mic to your Netflix special

    This episode builds on everything from 2026 so far: your story (Ep 1), your one metric (Ep 2), your AI context files (Ep 3), your story prompts (Ep 4), and the Coffee Shop Test (Ep 5). If you've been following along, this is where it all comes together.

    Resources mentioned:

    Related episodes:

  24. The Coffee Shop Test: Why Your Social Media Is Failing

    31 Min.

    If you sat down with a stranger at a coffee shop, you'd never just say "art, art, buy my art" for 30 minutes. So why is that your entire social media strategy? Want to join Patrick for a live webinar? He hosts …

    Shownotes

    If you sat down with a stranger at a coffee shop, you'd never just say "art, art, buy my art" for 30 minutes. So why is that your entire social media strategy?

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    In this episode, Patrick breaks down why most artists and photographers are failing on social media — and it has nothing to do with the algorithm. It's because you're one-dimensional. All art, no human. In 2026, AI can fake everything on a screen. The only thing it can't fake is you. Your story, your scars, your weird hobbies, your real life. That's the competitive advantage now.

    In this episode:

    • The coffee shop test — would you talk to yourself the way you post?
    • Why Van Gogh's paintings didn't sell until his personal letters were published
    • Brian Chesky (Airbnb CEO) on why "the opposite of artificial is real"
    • The freeway analogy — why 95% of your content lands in one lane
    • How to stop hiding behind the canvas (or the lens)
    • Why AI makes your authenticity more valuable, not less
    • "We're not anti-AI. We're just pro human."

    If you struggle with telling your story, the previous episode has copy-paste prompts that use AI to interview you and pull your story out — even if you think your life "isn't dramatic enough."

    Related episodes:

  25. 4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)

    19 Min.

    A listener said their life isn't dramatic enough for a story. This episode proves them wrong — with 4 AI prompts you can try today. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday …

    Shownotes

    A listener said their life isn't dramatic enough for a story. This episode proves them wrong — with 4 AI prompts you can try today.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    Every artist has a story. Hopper painted his loneliness. Morandi painted the same bottles for 40 years. Your story doesn't need to be dramatic — it needs to be yours. These 4 prompts use AI to interview you, pull your story out, and save it so every caption, bio, and email already knows who you are.

    In this episode:

    • Why you can't see your own story (and why that's normal)
    • Real artists with "boring" lives who became legends
    • 4 copy-paste prompts to pull your story out
    • How to save your story as a context file

    Prompt 1 — The Origin Story Interview:

    I'm an artist and I need help discovering and articulating my story. I want you to interview me — ask me questions one at a time, wait for my answer, then ask a follow-up that digs deeper. Start with how I got into art. Don't accept surface-level answers — if I say "I've always liked drawing," ask me WHEN and WHERE and WHAT I was drawing and WHY. Keep going until you feel like you have enough material to write a compelling origin story. Then write it for me in first person, in a warm conversational tone — not a formal bio. Something I could read on a podcast or put on my website. Keep it under 300 words.

    Prompt 2 — The "Why This" Interview:

    Now I want you to interview me about WHY I create what I create. Ask me about my subject matter, my medium, my style. Dig into why I chose these — was it intentional or did I stumble into it? Is there a personal connection to my subjects? Don't let me get away with "I just like it" — help me find the deeper reason. When you have enough, write a short paragraph (150 words max) I can use when someone asks "Why do you paint/photograph [subject]?"

    Prompt 3 — The Piece Story:

    I'm going to describe one specific piece of art I've made. I want you to interview me about it — where I was when I made it, what was happening in my life, what I was feeling, why I chose the composition/colors/subject. Then write me a short story (100-150 words) I could use as the caption or description for this piece. Make it personal and specific — not generic art-speak.

    Prompt 4 — The Bio Generator:

    Based on everything we've discussed in this conversation, write my artist bio in three versions: 1. ONE SENTENCE — for social media profiles and quick intros. 2. ONE PARAGRAPH — for show applications, website about page, email signatures. 3. FULL PAGE — for press kits, gallery submissions, and detailed about pages. Use a warm, conversational tone. Avoid art-world jargon. Make it sound like ME, not like a museum placard.

    Resources mentioned:

    Know an artist who thinks they don't have a story? Send them this episode.

    Related episodes:

    • The Artwork Didn't Change. The Story Did. (Jan 2026)
    • Context is Still King. If You Use It. (Jan 2026)
    • Steal These Prompts (May 2025)

  26. Context is Still King. If You Use It.

    28 Min.

    The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actually make AI work for your art business. Want to join Patrick for a live …

    Shownotes

    The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actually make AI work for your art business.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    Most artists get garbage results from AI because they skip one critical step: context. In this episode, I break down exactly how to create context files that turn generic AI into your personal assistant — plus a prompt that lets AI interview you to build the file automatically.

    In this episode:

    • Why AI gives you garbage answers (it's blind, not dumb)
    • The 15 context files every artist should consider building
    • The meta move: using AI to create your context files
    • Where to save them in ChatGPT, Claude, and Gemini
    • The habit that changes everything

    The "Interview Me" Prompt — copy and paste this into any AI:

    I want to create a context document about my art business that I can use with AI tools. Interview me by asking one question at a time. Cover these areas: Who I am as an artist (background, medium, style). Who my customers are (demographics, where they find me, budget). What I sell (products, price points, bestsellers). How I talk and write (voice, tone, words I use). My business goals for this year. After the interview, compile everything into a clean document I can save and reuse. Ask me one question at a time and wait for my answer.

    Context files to consider:

    • Artist Bio — your story, background, philosophy
    • Customer Avatar — who buys, demographics, budget
    • Product Lineup — what you sell, prices, sizes
    • Brand Voice — how you write, words you use or avoid
    • Tech Stack — computers, printers, software, OS
    • Collector List — past buyers, what they bought, notes
    • Show Calendar — art fairs, festivals, deadlines
    • Pricing Strategy — how you price, margins, why
    • Marketing Channels — where you show up, what works
    • FAQ Doc — questions people always ask
    • Vendor List — framers, printers, suppliers
    • Studio Setup — physical space, equipment
    • Art Style Guide — medium, techniques, subjects
    • Business Goals — revenue targets, 1yr/5yr vision
    • Competition Notes — who else, how you're different

    Where to save your context files:

    Related episodes:

    • Context is King: Stop Having First Dates with ChatGPT Every Time (2025)

  27. The January Reset: One Metric, One Goal, One Plan

    25 Min.

    INTRO It's January. Everyone's planning. But most artists are tracking the wrong numbers—followers, likes, email subscribers, website traffic. In this episode, we cut through the noise and focus on the ONE …

    Shownotes
    INTRO

    It's January. Everyone's planning. But most artists are tracking the wrong numbers—followers, likes, email subscribers, website traffic. In this episode, we cut through the noise and focus on the ONE metric that actually predicts everything else in your art business: new customers acquired per year.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    We'll cover:

    • Why this single number matters more than anything else
    • The "lineup problem" that keeps most artists stuck at 7-8 customers per year
    • The 10x challenge: compete against your 2025 self, not other artists
    • The compounding math that turns 70 customers into 1,500+ over 10 years
    • Why "tending the garden" is the marketing shift you need to make
    • A copy-paste AI prompt to build your entire 2026 plan in minutes
    THE PROMPT

    Copy and paste this into Art Helper, ChatGPT, Claude, Gemini, or Grok:

    I'm an artist planning my 2026 business growth. Help me create a customer acquisition plan. Here's my data from 2025: - Number of NEW customers acquired: [X] - My current product lineup: [list what you sell - wall art, prints, cards, originals, etc.] - Average price points: [list your price ranges] - How I currently get customers: [social media, art fairs, gallery, website, etc.] Based on the 10x framework: 1. Calculate my 2026 goal (10x my 2025 customers) 2. Break it down into monthly targets 3. Identify gaps in my lineup that could help me acquire more customers at different price points 4. Suggest 3-5 specific actions I can take each month to hit my target 5. Create a simple tracking system I can use Keep it practical and specific to my art business. I want to treat this like a real business, not a hobby. SOURCES

    Statistics cited in this episode:

    • Repeat customers generate 300% more revenue than first-time buyers — Gorgias/MobiLoud
    • Only 27% of first-time buyers ever return — RevolutionParts/MobiLoud
    • 75% of purchases happen within 24 hours of discovery — Nielsen Norman Group/Guiding Metrics
    • After 12 days, 90% of your conversion window is gone — Guiding Metrics
    • 70% of online carts are abandoned, 80-90% never return — Baymard Institute (50-study average)
    • Increasing customer retention by 5% increases profits by 25-95% — Bain & Company/Harvard Business Review
    • Repeat customers account for 48% of all ecommerce transactions — SalesLion

  28. The Artwork Didn't Change. The Story Did.

    23 Min.

    In 2026, everything is fake — fake content, fake influencers, fake engagement. But here's what's always been true: story is what takes "not selling" to "selling." Van Gogh died unknown with 900 paintings worth …

    Shownotes

    In 2026, everything is fake — fake content, fake influencers, fake engagement. But here's what's always been true: story is what takes "not selling" to "selling." Van Gogh died unknown with 900 paintings worth nothing. Frida Kahlo was overshadowed by Diego Rivera for decades. The Impressionists were literally mocked. Same artwork. Different story. In this episode, we look at what changed — and how you can apply the same framework to your art in the age of AI.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    Links Mentioned:

  29. Artist Terry Sauvé

    1 Std. 2 Min.

    Northern California oil painter Terry Sauve joins the Art Marketing Podcast to share how she's crushing it in what many are calling a tough economic year. Terry breaks down her path to a record-breaking …

    Shownotes

    Northern California oil painter Terry Sauve joins the Art Marketing Podcast to share how she's crushing it in what many are calling a tough economic year. Terry breaks down her path to a record-breaking $276,000 in sales — including $28,000 from her website alone and $23,000 in print sales. She talks about starting over at 29 after her mom said "I always thought you'd be an artist," training at the Academy of Art in San Francisco with masters like Brian Blood and Craig Nelson, and the slow-and-steady grind that replaced her decade-long wait to "be discovered." Terry gets real about selling $25 matted prints that brought tears to collectors' eyes, saying yes to more shows during uncertain times, and why the path to success isn't a meteoric rise — it's doing "the next right thing" over and over again.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    --- Links Mentioned

    - https://superwhisper.com/ — AI-powered voice-to-text for Mac & iPhone. Offline, private, and works anywhere you type. - https://willowvoice.com/ — Voice dictation that actually works. Speak naturally, auto-formats text, removes filler words. - https://www.instagram.com/terry_sauve/ — Follow Terry's luminous landscape paintings - https://www.terrysauve.com/ — Terry's official website with originals and prints

  30. Artists: The Hogans

    36 Min.

    In this episode, we sit down with the creative powerhouse couple Jency and Aaron Hogan, who've built a thriving art business from their Louisiana home. Discover how these two artists balance their individual …

    Shownotes

    In this episode, we sit down with the creative powerhouse couple Jency and Aaron Hogan, who've built a thriving art business from their Louisiana home. Discover how these two artists balance their individual creative practices while supporting each other's artistic journeys. From Jency's vibrant mixed media paintings that explore themes of mental health and personal growth, to Aaron's stunning wildlife photography captured across the country, learn how they've created a sustainable creative life together.

    Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

    Connect with The Hogans:

    🎨 Jency Hogan (Mixed Media Artist)

    📸 Aaron Hogan (Wildlife Photographer)

    🛍️ Shop Their Art:

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