The Colin and Samir Show
- Folgen
- 411
- Erscheint
- wöchentlich
- Letzte Folge
- 26. Okt. 2026
Über den Podcast
Hey, We’re Colin and Samir, YouTube creators and podcasters that break down the latest news in the creator economy from a creator's perspective. We have a long history building communities and brands through digital content. New episodes of The Colin and Samir show go live every Monday on Spotify and YouTube.com/ColinandSamir.
Folgen 411
Why Instagram Changed Its Mind on Long Form Video
Adam Mosseri, Head of Instagram, breaks down Instagram’s move into long form, horizontal video (“features”) and TV. We ask what changed since he last told us long form wasn’t a priority, and how creators will …
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Adam Mosseri, Head of Instagram, breaks down Instagram’s move into long form, horizontal video (“features”) and TV. We ask what changed since he last told us long form wasn’t a priority, and how creators will get discovered and paid. Then we get tactical on sends per reach, carousels and underused features, before digging into AI and the future of social media.
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Why Most Celebrity YouTube Channels Fail (And The Ones That Don't)
This week we brought our team in to rank celebrity YouTube channels in a head to head bracket to figure out who's actually cracked the code. Learn more about your ad choices. Visit megaphone.fm/adchoices
11 Marketing Rules every Creator needs to know: Kate Tolo
Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind …
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Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands.
Check out Shopify: https://www.shopify.com/colinandsamir
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Inside YouTube's New View Count, Monetization Rules, and Netflix Fight
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The New Rules of YouTube (2027)
Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year …
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Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the great device shift, the move of YouTube viewership from phones to TV screens. We get into how that shift is reshaping the YouTube homepage, what actually counts as a lot of views in 2026, the difference between formats and shows, and what's working right now for creators. We also talk about how AI is already showing up on YouTube and why editorial curation might be coming back as upload volume keeps climbing.
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The Viral Russian MrBeast TikTok & The True Value of Views
In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion about views on …
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In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion about views on the internet today and what creators should care about.
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The Cancellation of Hank Green & Why Gen Z Hates Ai
Four words got Hank Green accused of using AI, and the backlash hasn't stopped. We brought five voices into the room to argue about where the line actually is , thumbnails, outlines, dubbing, research, plus the …
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Four words got Hank Green accused of using AI, and the backlash hasn't stopped. We brought five voices into the room to argue about where the line actually is , thumbnails, outlines, dubbing, research, plus the generational divide nobody's naming, and three principles we landed on for creators using AI.
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9 Lessons From TBPN's $100M+ Exit
"Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell. Recorded live at Press Publish LA, this is our …
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"Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell.
Recorded live at Press Publish LA, this is our second sit-down with the TBPN guys, but the first since the deal went public. Two years ago they were building a daily live show from scratch. Now they've sold it to OpenAI for nine figures, and they're breaking down exactly how they got there.
We get into:
Why they chose to nichemaxx in a world full of view-maximizers
The importance of having a “golden retriever” mindset
Why they never tried to sell the company, and how that gave them leverage
What their role at OpenAI actually is
It's a candid look at how staying disciplined about who you're serving can be worth more than chasing scale.
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4 Ways Creators are Making Money in 2026
Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four …
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Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today:
As distribution for brand reach.
As talent for native likeness.
As directors and creatives using platform expertise.
As consultants bridging the gap between major corporations and internet culture.
Lastly we review some of our favorite creator ads on YouTube with our story produce Conor.
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Tom Segura and Fox Creator Studios: Inside Hollywood's New Business Model
Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional gatekeepers and …
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Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional gatekeepers and why Fox Entertainment just signed a major multi-project slate with them.
What you’ll get in this episode:
The Deal Breakdown: Inside the co-ownership structure of the brand-new Fox and YMH slate.
The Creator-CEO Blueprint: How Tom Segura built an arena-selling infrastructure entirely direct-to-consumer.
The Scale Formula: Why protecting creative momentum and building your own distribution engine is the ultimate leverage in media today.
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CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty
We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss …
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We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like entertainment studios, how to manage community feedback during high-risk campaigns, and the ultimate rule of effective advertising: tell the truth.
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CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room
Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is …
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Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge.
In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta’s latest move mean for creators, audiences, and ad dollars? We debate whether Instagram can truly compete with YouTube’s massive library, or if its cultural cachet gives it a unique edge.
Plus, we take a look into the future of work and how the creative landscape is shifting. We discuss why creative work can’t be done by committee, the rise of the "agentic layer" in AI workflow tools, and the surprising reason recent college graduates are pushing back against AI. Watch the full episode on Linkedin
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CANNES DAY 1: Anthpo, Ramp, and The Best Ads of the Year
Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today. Spending millions on a single, polished TV commercial doesn't work …
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Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today.
Spending millions on a single, polished TV commercial doesn't work anymore—it just gets lost in the noise. We sit down with creator Anthpo, Ramp’s Kendall Hope Tucker, and Adobe’s Lara Balazs to look at how real brands are catching people's attention by being entertaining and acting like creators themselves.
What we cover:
The Power of Stunts: Why Ramp puts Kevin from The Office in a glass box, and how they pull it off without a corporate committee ruining the idea.
The New Brand Deal: Why creators are moving past basic shoutouts and actually helping big companies build their entire strategy.
Moving Fast with AI: How Adobe uses new tools to handle the boring parts of making videos and images so teams can focus on the big ideas.
The End of Google Search: Why people are looking for things inside AI chatbots instead of search engines, and what that means for brands.
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Markiplier Breaks Down His $50M Movie Live
Today on The Colin & Samir Show we sit down with Markiplier and YouTube's Tim Katz, live from the Fox Studios lot in front of 650 creators at Press Publish LA: The Hollywood Creator Summit. After more than 15 …
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Today on The Colin & Samir Show we sit down with Markiplier and YouTube's Tim Katz, live from the Fox Studios lot in front of 650 creators at Press Publish LA: The Hollywood Creator Summit. After more than 15 years building one of YouTube's most personal channels, Markiplier put Hollywood on notice with Iron Lung, the horror film he financed, wrote, directed, and starred in. The film pulled in close to $52 million in theaters and is now on YouTube. We get into why he treated a feature film like a YouTube video, what he learned leading a hundred-person crew, why he stays his own harshest critic, and how he sees this collision of YouTube and Hollywood playing out for creators.
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Emergency Pod: The YouTube Kids are taking over Hollywood
This week, we break down three creator-made films that are reshaping the industry: Backrooms ($118M opening weekend on a $10M budget), Obsession ($148M box office on a sub-$1M budget), and Markiplier's Iron …
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This week, we break down three creator-made films that are reshaping the industry: Backrooms ($118M opening weekend on a $10M budget), Obsession ($148M box office on a sub-$1M budget), and Markiplier's Iron Lung ($52M independently). From a 16-year-old YouTuber landing an A24 deal to creators outperforming major studio releases, these stories reveal what happens when internet-native storytellers bring their audiences to the big screen.
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Kareem Rahma: How SubwayTakes Became the New Late Night
Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the internet …
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Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the internet. We also discuss the launch of his longform show Keep the Meter Running on YouTube. Kareem shares his pov on the future of attention and what it means to build a "show" in the modern media landscape.
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Why every creator is making a show
Our thoughts from Brandcast and Google I/O. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark Rober's $60 Million Dollar Experiment
Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore …
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Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore why Mark is spending tens of millions to replace outdated classroom videos with free, high-production STEM content for teachers. We also dig into YouTube vs Netflix and the growing scale of the Mark Rober cinematic universe.
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Yes Theory and the Art of Making People Care
Most of the internet runs on negativity. But Yes Theory built a massive audience doing the opposite. They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek …
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Most of the internet runs on negativity.
But Yes Theory built a massive audience doing the opposite.
They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek discomfort” the belief that the best moments in life exist outside your comfort zone
We’ve known Thomas Brag for years, watching his journey up close, and this is his third time on the show.
In this episode, we talk about the real challenge of YouTube:
how do you make people care?Virality vs. meaning, real human moments, and why authenticity might be the only edge left online.
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Why Sam Altman Spent $100M on 10,000 Viewers
OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, marketing …
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OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, marketing, and the creator economy are headed. We break down why Sam Altman called TPBN's founders "genius marketers," why storytelling is becoming the most valuable skill in tech, why live content is having a massive moment, and what this means if you're a creator building something right now.
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3 Trends Reshaping the Creator Economy in 2026
The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turning fame …
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The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turning fame into an assembly line, AI video hitting mainstream audiences and getting banned at the same time, and the gamification of literally everything — from war to the Oscars. Plus, why the backlash to all of it might be the most important trend of all.
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YouTube, Meta and the case of the Infinite Scroll
Apply to Press Publish LA - presspublish.la For years, platforms have operated under one assumption: They aren’t responsible for what happens on their apps. This case challenges that. A jury found YouTube and …
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Apply to Press Publish LA - presspublish.la
For years, platforms have operated under one assumption:
They aren’t responsible for what happens on their apps.
This case challenges that.
A jury found YouTube and Meta negligent not for the content on their platforms, but for how those platforms are designed.
In this episode, we explore the case, the legal shift it represents, and why it may mark the beginning of a new era for the internet...one where attention comes with responsibility.
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He Built an AI Podcast and It Became the #1 Show.
This episode isn’t about AI tools. It’s about what happens when content makes itself. Adam (levy.eth) built a fully automated, AI-generated podcast about the Epstein Files. No hosts. No studio. No production …
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This episode isn’t about AI tools.
It’s about what happens when content makes itself.
Adam (levy.eth) built a fully automated, AI-generated podcast about the Epstein Files. No hosts. No studio. No production team. It became the #1 podcast in the UK, beating ABC News, the BBC, and Audible — and he was doing about 5% of the work.
In this episode, Samir sits down with Adam to break down exactly how he built it, what it cost, and what the numbers look like on the other side. But the conversation quickly becomes something bigger — a real-time reckoning with what AI means for the creator economy, for the people who've spent years building audiences by hand, and for what it means to make something worth making at all.
They get into:
How Distill became the foundation for a fully autonomous podcast network
Why daily content is the stickiest product in media — and how AI is the only thing that can truly do it
The economics that are breaking open: $1 per episode, profitable at 20 listeners
What the five-minute mark tells us about where audiences are headed
Why AI won't kill creative careers — but will force creators to be radically more honest
This is one of the most important conversations we've had on the show. And it's only getting more relevant by the day.
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Who Is Actually Making Money in the Creator Economy?
COME TO PRESS PUBLISH LA: http://presspublish.la/ The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $10,000 a …
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COME TO PRESS PUBLISH LA: http://presspublish.la/
The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $10,000 a year. So where is all the money actually going?
In this episode, Colin and Samir break down the economics behind the creator economy — and why so much of the money is concentrating at the top. As major brands shift billions of dollars toward creators, they’re increasingly partnering with a small number of highly organized creators who can deliver large, multi-platform campaigns.
We explore:
Why the creator economy is becoming winner-take-most
How Fortune 500 brands are reshaping creator partnerships
Why creators with teams and infrastructure are landing the biggest deals
What smaller creators need to do to compete for brand dollars
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How Markiplier’s $50M Movie Changed Hollywood Forever
Breaking down the success of Markiplier's indie-horror film "Iron Lung" and what it means for creators and Hollywood. Learn more about your ad choices. Visit megaphone.fm/adchoices
AI Slop and the End of the 'Human' Internet
In this episode, we dive into the "Abundance Era," a major shift where the supply of content has far outpaced human demand. We explore the rise of "AI slop" flooding our feeds, from 2 billion-view monkey …
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In this episode, we dive into the "Abundance Era," a major shift where the supply of content has far outpaced human demand. We explore the rise of "AI slop" flooding our feeds, from 2 billion-view monkey channels to unhinged AI VTubers making $400,000 a month.
As AI becomes indistinguishable from human creators, we discuss the looming threat to authenticity and the individual creator. We break down real-world examples, including digital twins of MrBeast and Snoop Dogg, and a "lawyer" channel rivaling Legal Eagle. To help you survive this wave, we outline two paths: the McDonald's-style "Scale" model and the Rolex-style "Scarcity" model. We discuss why building deep connections and IRL experiences may be the only way to defend your brand against infinite slop.
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Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers
Netflix just signed a major talent deal with Jordan Matter and his daughter, Salish, it's the next big step in the YouTube to Netflix Pipeline. In this episode, we break down what this deal actually is (and …
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Netflix just signed a major talent deal with Jordan Matter and his daughter, Salish, it's the next big step in the YouTube to Netflix Pipeline.
In this episode, we break down what this deal actually is (and what it isn’t). Why Netflix didn’t ask for a pilot. Why Salish, not a show, was the bet. And what it means when a streaming platform starts backing creators the way Hollywood used to back talent.
Jordan takes us inside how the channel started as a photography vlog, why it exploded once Salish became the focus, and how they built one of the most durable family franchises on YouTube. We also talk about the mechanics: long-form retention, audience trust, why showing up every week still matters, and why YouTube remains the foundation, even after signing a Netflix deal.
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How TBPN Built the Luxury Brand of the Creator Economy
In this episode, we sit down with Jordi Hayes and John Coogan, the hosts of TBPN, a daily, live technology and business show that’s quietly become one of the most premium properties in modern media. TBN runs …
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In this episode, we sit down with Jordi Hayes and John Coogan, the hosts of TBPN, a daily, live technology and business show that’s quietly become one of the most premium properties in modern media.
TBN runs three hours live every weekday across YouTube, Twitch, and RSS, blending the format of legacy TV with the energy of creator-led streaming. In just over a year, the show has built a loyal audience, hosted over 1,000 guests (including Sam Altman, Mark Zuckerberg, and Satya Nadella), and sold out every ad slot for the year ahead.
In the conversation, John and Jordi break down their “anti-scale” philosophy: why they’re intentionally staying niche, how they’ve built an influential audience of tech and business decision-makers, and why they believe the future of media belongs to great shows. We also go deep on their unique advertising strategy, which includes ultra-short host reads and season-long deals.
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The Art of Reinvention on YouTube - ft Speeed
James Pumphrey and Jesse Wood helped build Donut Media into one of the most influential YouTube brands of the last decade. Then they walked away and started over. In this episode, they join us to break down …
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James Pumphrey and Jesse Wood helped build Donut Media into one of the most influential YouTube brands of the last decade. Then they walked away and started over.
In this episode, they join us to break down what they learned building inside a YouTube incubator, what changes when a channel becomes a company, and what they’re applying now as the co-founders of Speeed.
We dive into the structure of great YouTube channels, the importance of writing and formats, why entertainment has to come before everything else, and the nine principles they use to evaluate whether a YouTube media business actually works.
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The Creator Economy’s Abundance Crisis
We recorded this episode from Big Sky, Montana at the annual Spotter Creator Summit - four days with some of the top creators in the world talking about where this industry is actually headed. And one idea kept …
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We recorded this episode from Big Sky, Montana at the annual Spotter Creator Summit - four days with some of the top creators in the world talking about where this industry is actually headed.
And one idea kept coming up over and over again:
We’ve officially entered the era of abundance.There is more good content, more creators, and more competition for attention than ever before. Streamers are courting creators. AI is accelerating production. And brands have more options than they know what to do with.
So the real question going into 2026 isn’t “How do I grow?”
It’s: How do I become memorable?In this episode, we break down what we’re hearing directly from creators, platforms, and brands—including insights from Issa Rae, conversations happening inside the summit, and Adam Mosseri’s New Year’s post about authenticity and AI.
We talk about:
Why “just making good videos” isn’t enough anymore
How creators need to start telling the story of the story
What’s changing in brand deals (and why short-form and long-form are diverging)
Why streamers are suddenly paying closer attention to creators
How AI changes the meaning of authenticity
And what it takes to make something that can’t be summarized
This episode is about the next phase of the creator economy—and the shift from chasing views to building something people actually remember.
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