Strategy First: Applying Advertising Principles to Interior Design with Kylie Bass

Season 8 of The Interior Collective Podcast is brought to you by Loloi.

This episode is brought to you in partnership with Materio.

Hi everyone, and welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m sitting down with Kylie K. Bass, founder of KKB Interiors.

Before launching her interior design studio, Kylie built her career in advertising, working inside an industry that’s deeply rooted in strategy, messaging, timelines, and performance. In today’s episode, we’re unpacking how those skills translated into the structure, pricing, and client experience of her design practice.

We talk about the surprising ways advertising thinking shows up in everything from proposals to project pacing, how designers can borrow proven frameworks from other industries without overcomplicating their business, and why clarity, not creativity, is often the thing that unlocks growth.

As always, we’ll also get into the nuts and bolts. Team structure, pricing models, and how Kylie thinks about running a studio that’s both creatively fulfilling and commercially sound.