Building a Multi-Hyphenate Design Business Without Losing Focus with The Brownstone Boys

Season 8 of The Interior Collective Podcast is brought to you by Loloi.

This episode is brought to you in partnership with Materio.

Today on The Interior Collective, I’m joined by the Brownstone Boys, a Brooklyn-based design duo who have built a studio that lives at the intersection of historic preservation, modern renovation, media, and brand partnerships.

What makes their business especially interesting is not just the work itself, but the way they’ve expanded beyond traditional client services. From editorial features and product collaborations to a strong digital presence and storytelling-led brand, they’ve managed to grow visibility without diluting their design practice.

In this episode, we’re talking about what it actually looks like to turn attention into leverage. How they decide which opportunities to pursue, how they protect their studio operations while expanding into new lanes, and what interior designers should think about if they want to build a platform alongside a service-based business.

As always, we’ll also get into the practical side: team structure, pricing models, decision-making frameworks, and what’s next behind the scenes.