How can advertising fix its trust problem?

How can the marketing industry build trust in advertising? It’s a perennial issue, but the next phase of the Advertising Association's action plan wants to tackle it head on. 

In this episode of The Marketing Week Podcast, editor-in-chief Russell Parsons is joined by Stephen Woodford, CEO of the Advertising Association, and Andria Vidler, CEO of National Lottery operator Allwyn and outgoing Advertising Association president. 

Public trust in advertising has risen from 30% to 40% in the last four years. However, serious challenges remain, from combating online scam ads to navigating AI’s impact.

This episode outlines the state of trust in the UK, from the role AI is playing to the industry’s relationship with the government, to help tackle the question: how can advertising become fundamentally trustworthy to the public?

This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.

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